The kinds of behaviour changes we need are not so much individual as collective. It’s the rule changes: the building codes, transportation infrastructure, transit, urban form – nobody makes those decisions as individuals. That’s why we need to support these collective policies – they are more important than, say, buying a smaller vehicle. If we just focus on the individual behaviour we miss all the big items. UBC Professor John Robinson

For the full text of an excellent interview by www.thetyee.ca, click here.