When it comes to identifying the culprits responsible for the delay and denial of climate solutions, most people are likely to think of fossil fuel companies rather than the slick world of advertising and public relations. But in the words of UN Secretary-General Antonio Guterres,ย a “massive public relations machine” is “raking in billions to shield the fossil fuel industry from scrutiny.”
We take readers inside the worldโs most influential creative and reputation management firms to show just how deep their ties with Big Oil run, and expose where lofty climate rhetoric runs afoul of commercial realities. And we document the struggles of a younger generation of climate-conscious employees to steer their industry onto a sustainable path โ despite resistance from the top.