DeSmog

Ellen Ormesher and Kathryn Clare Join DeSmog to Investigate Advertising Industry

Climate accountability in creative and PR agencies is the focus of our growing team.
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DeSmog is excited to welcome investigative reporter Ellen Ormesher and researcher Kathryn Clare to our team focused on climate accountability in the advertising and public relations industry.

Ellen Ormesher

Ellen joins us from The Drum, where she was a senior reporter covering sustainability in the advertising sector. Her work has also been featured in The Guardian.

Ellen hit the ground running for DeSmog with this exclusive on Havas pitching for a new Shell account, following activist protests against the Havas-Shell relationship in front of the the Havas London office.

Kathryn joins DeSmog to expand our climate disinformation database. She will focus on developing in-depth profiles of advertising and PR companies for use by journalists, campaigners, litigators, and employees seeking to understand more about the industry’s role in greenwashing the fossil fuel industry, and driving demand for heavily polluting products, such as SUVs

Kathryn Clare

From a public health background, Kathryn’s work on livestock industry misrepresentation of the climate and health impacts of red meat consumption was published in the journal Food Policy. 

“The role of the advertising and public relations industry in fuelling the climate crisis has escaped scrutiny for too long,” said DeSmog global investigations editor Matthew Green. “I’m delighted to welcome Ellen and Kathryn to our growing team dedicated to investigating the relationship between creative agencies and the fossil fuel industry.”

DeSmog has reported on the role of the advertising and PR agencies since our founding in 2006 by Canadian PR executive Jim Hoggan, who was determined to expose the work many in his industry were doing to promote climate denial and delay.

Our latest coverage can be found at our advertising and public relations industry series page here, and our profiles of communications agencies can be found in our database.

Some of the agencies profiled in DeSmog’s advertising and PR database.

Our latest reporting includes:

INVESTIGATIONS

American PR Firm Edelman Enabled Oil Baron Al Jaber’s Ascension to Lead COP28 Climate Conference

McCann to Make New Pitch for Aramco Oil and Gas Advertising Work

How Shell Used a ‘Granfluencer’ to Promote its Brand

Reuters, New York Times Top List of Fossil Fuel Industry’s Media Enablers

Revealed: Three-quarters of Prestigious Green Advertising Awards Go To Agencies Working for Fossil Fuel Industry

Havas CEO Yannick Bolloré Staked His Brand on Caring About the Climate. So Why Is His Company Working for Shell?

PROFILES

T Brand Studio

WP Creative Group

Weber Shandwick

Havas

Edelman

VML

Please follow @ellen__ormesher and @DrKathrynClare and email Ellen or Kathryn with any tips. 

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