TJ Jordan

About

TJ is an investigative reporter who focuses on greenwashing and climate communications. He joined DeSmog in the summer of 2023 after five years working in creative campaigning and public relations.

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You might not have heard of them, but a new analysis shows these ad execs have overseen $1.5 billion worth of fossil fuel ads in the U.S. since the Paris Agreement.

You might not have heard of them, but a new analysis shows these ad execs have overseen $1.5 billion worth of fossil fuel ads in the U.S. since the Paris Agreement.
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DeSmog analysis reveals London-based WPP linked to twiceย as much oil advertising as American rivalsย despite its internal climate policy.

DeSmog analysis reveals London-based WPP linked to twiceย as much oil advertising as American rivalsย despite its internal climate policy.
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A new childrenโ€™s book by a Chevron-backed clean energy venture paints a sympathetic portrait of coal, oil, and gas.

A new childrenโ€™s book by a Chevron-backed clean energy venture paints a sympathetic portrait of coal, oil, and gas.
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Anonymous group of senior executives say major ad agencies are โ€œenabling harm rather than doing good.โ€

Anonymous group of senior executives say major ad agencies are โ€œenabling harm rather than doing good.โ€
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As the New York-based firm was preparing to work on the climate summit, it was also pushing for Brazilian oil and gas distributor Vibra Energia to help power it.

As the New York-based firm was preparing to work on the climate summit, it was also pushing for Brazilian oil and gas distributor Vibra Energia to help power it.
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Doctors and models extol the virtues of meat as climate impacts of industrial farming face scrutiny at COP30 โ€” the global climate summit.

Doctors and models extol the virtues of meat as climate impacts of industrial farming face scrutiny at COP30 โ€” the global climate summit.
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British-owned ad agency VML used "halo effect" of clean energy to build brand awareness that increased fuel sales, documents show.

British-owned ad agency VML used "halo effect" of clean energy to build brand awareness that increased fuel sales, documents show.
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The agency โ€” LLYC Brasil โ€” promoted the upcoming Earthshot Prize ceremony in Rio de Janeiro while under contract to oil giant Petrobras.

The agency โ€” LLYC Brasil โ€” promoted the upcoming Earthshot Prize ceremony in Rio de Janeiro while under contract to oil giant Petrobras.
Analysis
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A ruling that TotalEnergies misled consumers with inflated climate claims is the first court judgment against the fossil fuel industryโ€™s net zero narrative.

A ruling that TotalEnergies misled consumers with inflated climate claims is the first court judgment against the fossil fuel industryโ€™s net zero narrative.
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Firmโ€™s top London consultants planned to help Saudi Aramco influence policymakers, leaked documents reveal.

Firmโ€™s top London consultants planned to help Saudi Aramco influence policymakers, leaked documents reveal.