North America's heat wave: let the PR spin begin

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It's getting hot out hereThe Globe & Mail, Canada’s national newspaper, and many more across North America, is reporting today on the recent heat wave to hit most of the US and much of Canada.

The Globe reports:

The hot weather seems to be part of a longer-term trend of above-average temperatures. Last month, Environment Canada said this spring was the warmest Canada has experienced since modern nationwide record-keeping began in 1948. This followed a winter that was also the hottest on record. Except for the springs of 2002 and 2004, temperatures have remained above normal in Canada for the last nine years.

Of course, to say this is the latest in a series of extreme weather examples of global warming would only open us up to the typical attacks of being “alarmist” or using anecdotal evidence as proof of a scientific hypothesis.

So instead, we will just warn the media and their viewership/listenership/readership to look out for the barrage of spin that is about to occur by the climate change skeptics and the oil money-backed lobbyist who will do everything they can to delineate this latest heat wave from the issue of climate change.

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Kevin is a contributor and strategic adviser to DeSmog. He runs the digital marketing agency Spake Media House. Named a “Green Hero” by Rolling Stone Magazine and one of the “Top 50 Tweeters” on climate change and environment issues, Kevin has appeared in major news media outlets around the world for his work on digital campaigning. Kevin has been involved in the public policy arena in both the United States and Canada for more than a decade. For five years he was the managing editor of DeSmogBlog.com. In this role, Kevin’s research into the “climate denial industry” and the right-wing think tank networks was featured in news media articles around the world. He is most well known for his ground-breaking research into David and Charles Koch’s massive financial investments in the Republican and tea party networks. Kevin is the first person to be designated a “Certified Expert” on the political and community organizing platform NationBuilder. Prior to DeSmog, Kevin worked in various political and government roles. He was Senior Advisor to the Minister of State for Multiculturalism and a Special Assistant to the Minister of State for Asia Pacific, Foreign Affairs for the Government of Canada. Kevin also worked in various roles in the British Columbia provincial government in the Office of the Premier and the Ministry of Health. In 2008 Kevin co-founded a groundbreaking new online election tool called Vote for Environment which was later nominated for a World Summit Award in recognition of the world’s best e-Content and innovative ICT applications. Kevin moved to Washington, DC in 2010 where he worked for two years as the Director of Online Strategy for Greenpeace USA and has since returned to his hometown of Vancouver, Canada.

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