BP: climate action or damage control?

onAug 22, 2006 @ 13:52 PDT

BP announced today a new program that will allow drivers to maintain carbon-neutral without changing their driving habits or make of car. The program, called “Target Neutral” is a web-initiative that allows drivers to cancel out their carbon emissions by funding renewable energy and green technology ventures out of their own pockets. While emission trading is nothing new, it is always encouraging to see industry leading the way.

Interesting to note that BP‘s big announcement is on the heels of news reports out of Washington yesterday that the Environmental Protection Agency along with two other federal departments will be involved in an investigation into BP‘s Alaskan operations and it’s Aug.9th oil pipe leak.

Of course, it is pretty inconceivable that BP contrived the idea of their Target Neutral program in a matter of weeks as a means of controlling the PR fall out from their Alaska troubles, nobody is that fast. However, it is entirely possible that they sped up the finalization and launch of the program in an attempt to stop the bleeding. No problem in that though, their Target Neutral idea seems a good one.

By Kevin Grandia

Kevin is a contributor and strategic adviser to DeSmog. He runs the digital marketing agency Spake Media House. Named a “Green Hero” by Rolling Stone Magazine and one of the “Top 50 Tweeters” on climate change and environment issues, Kevin has appeared in major news media outlets around the world for his work on digital campaigning. Kevin has been involved in the public policy arena in both the United States and Canada for more than a decade. For five years he was the managing editor of DeSmogBlog.com. In this role, Kevin’s research into the “climate denial industry” and the right-wing think tank networks was featured in news media articles around the world. He is most well known for his ground-breaking research into David and Charles Koch’s massive financial investments in the Republican and tea party networks. Kevin is the first person to be designated a “Certified Expert” on the political and community organizing platform NationBuilder. Prior to DeSmog, Kevin worked in various political and government roles. He was Senior Advisor to the Minister of State for Multiculturalism and a Special Assistant to the Minister of State for Asia Pacific, Foreign Affairs for the Government of Canada. Kevin also worked in various roles in the British Columbia provincial government in the Office of the Premier and the Ministry of Health. In 2008 Kevin co-founded a groundbreaking new online election tool called Vote for Environment which was later nominated for a World Summit Award in recognition of the world’s best e-Content and innovative ICT applications. Kevin moved to Washington, DC in 2010 where he worked for two years as the Director of Online Strategy for Greenpeace USA and has since returned to his hometown of Vancouver, Canada.