Microsoft's Global Warming Challenge to Gamers

Microsoft's Global Warming Challenge to Gamers
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Microsoft announced today a new venture that will take advantage of the massive gaming industry to help raise global warming awareness. Budding game designers will be challenged to develop a video game on the subject and the top 3 will be considered for inclusion on the XBox Live gaming network that reaches about 6 million gamers worldwide.

It will be interesting to see what a global warming game will look like. Will it include holy paladins installing solar panels or shape-shifting druids protesting at G8 Summits? Or will it take a more mundane Second Life tone with players trading in Linden dollars for carbon offsets?

Guess we’ll see.  

Microsoft's Global Warming Challenge to Gamers

Kevin is a contributor and strategic adviser to DeSmogBlog.

He runs the digital marketing agency Spake Media House. Named a “Green Hero” by Rolling Stone Magazine and one of the “Top 50 Tweeters” on climate change and environment issues, Kevin has appeared in major news media outlets around the world for his work on digital campaigning.

Kevin has been involved in the public policy arena in both the United States and Canada for more than a decade. For five years he was the managing editor of DeSmogBlog.com. In this role, Kevin’s research into the “climate denial industry” and the right-wing think tank networks was featured in news media articles around the world. He is most well known for his ground-breaking research into David and Charles Koch’s massive financial investments in the Republican and tea party networks.

Kevin is the first person to be designated a “Certified Expert” on the political and community organizing platform NationBuilder.

Prior to DeSmogBlog, Kevin worked in various political and government roles. He was Senior Advisor to the Minister of State for Multiculturalism and a Special Assistant to the Minister of State for Asia Pacific, Foreign Affairs for the Government of Canada. Kevin also worked in various roles in the British Columbia provincial government in the Office of the Premier and the Ministry of Health.

In 2008 Kevin co-founded a groundbreaking new online election tool called Vote for Environment which was later nominated for a World Summit Award in recognition of the world’s best e-Content and innovative ICT applications.

Kevin moved to Washington, DC in 2010 where he worked for two years as the Director of Online Strategy for Greenpeace USA and has since returned to his hometown of Vancouver, Canada.

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