Bjorn Lomborg's new book attacked by a polar bear

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It seems there may be a bit of last minute damage control over at the Bjorn Lomborg camp.

A heavy piece of the marketing campaign for Lomborg’s new book Cool It was the author’s claim that polar bear populations are increasing. Lomborg uses this as evidence of his argument the consequences of global warming are more hype than reality.

And the marketing of Lomborg’s contentious claim seemed to be working. That is until Salon.com’s Kevin Beger took Lomborg to task over the claim. Beger levels the polar bear claim leaving Lomborg’s only defense to say: “OK. But I’ve talked to a different expert that’s up in Greenland, who works for the Danish government, and he has looked over my chapter, and said that it’s OK.”

Yep, and I found an expert last week who confirmed that the new book I’m writing on dinosaurs walking amongst humans 6000 years ago is factually correct as well.

Now, Lomborg’s book review on Amazon no longer carries any mention of polar bears, but the google entry for Amazon still has the original polar bear claim here for all of us to see.

The unfortunate reality is that it is too late for a correction.

Lomborg’s book will be launched next week and the global warming denial industry, the think tanks and their media pundits, are going to jump all over Lomborg’s polar bear claim and use it to further their efforts to sow doubt about the realities of human-induced global warming.

Check out this post over at It’s Getting Hot in Here for a more in-depth look at Lomborg’s new book and the Salon interview.

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Kevin is a contributor and strategic adviser to DeSmogBlog.

He runs the digital marketing agency Spake Media House. Named a “Green Hero” by Rolling Stone Magazine and one of the “Top 50 Tweeters” on climate change and environment issues, Kevin has appeared in major news media outlets around the world for his work on digital campaigning.

Kevin has been involved in the public policy arena in both the United States and Canada for more than a decade. For five years he was the managing editor of DeSmogBlog.com. In this role, Kevin’s research into the “climate denial industry” and the right-wing think tank networks was featured in news media articles around the world. He is most well known for his ground-breaking research into David and Charles Koch’s massive financial investments in the Republican and tea party networks.

Kevin is the first person to be designated a “Certified Expert” on the political and community organizing platform NationBuilder.

Prior to DeSmogBlog, Kevin worked in various political and government roles. He was Senior Advisor to the Minister of State for Multiculturalism and a Special Assistant to the Minister of State for Asia Pacific, Foreign Affairs for the Government of Canada. Kevin also worked in various roles in the British Columbia provincial government in the Office of the Premier and the Ministry of Health.

In 2008 Kevin co-founded a groundbreaking new online election tool called Vote for Environment which was later nominated for a World Summit Award in recognition of the world’s best e-Content and innovative ICT applications.

Kevin moved to Washington, DC in 2010 where he worked for two years as the Director of Online Strategy for Greenpeace USA and has since returned to his hometown of Vancouver, Canada.

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