Polar Bear Army Deployed for Canadian Election

onSep 8, 2008 @ 13:20 PDT

With the Canadian federal election off to the races, DeSmogBlog has deployed an army of polar bears across Canada that will be working to raise the profile of climate change issues, especially around the environmental impacts of Alberta’s oil sands operations.

The campaign is called the Arctic Front, and many of our regular readers will remember that we began this campaign during the Alberta provincial election earlier this year. Since then we have expanded our capabilities and now have polar bears stationed across the country, ready to get out the message at town hall forums,debates, rallies and other events.

In fact, over the summer the Arctic Front was featured on the Discover magazine website for our rather unique approach to getting the message out.

So watch for us in your town!

And of course, this campaign would not be complete without a fully integrated web 2.0 strategy. Check out our Facebook group, Arctic Front blog, Flickr group and Twitter feed for the latest polar bear sightings over the next six weeks.

If you are interested in joining our polar bear army drop me a line at: [email protected] and we’ll get you all set up.

For more on the Alberta oil sands, check out our Top Ten Facts about the Alberta Oil Sands information sheet.

By Kevin Grandia

Kevin is a contributor and strategic adviser to DeSmog. He runs the digital marketing agency Spake Media House. Named a “Green Hero” by Rolling Stone Magazine and one of the “Top 50 Tweeters” on climate change and environment issues, Kevin has appeared in major news media outlets around the world for his work on digital campaigning. Kevin has been involved in the public policy arena in both the United States and Canada for more than a decade. For five years he was the managing editor of DeSmogBlog.com. In this role, Kevin’s research into the “climate denial industry” and the right-wing think tank networks was featured in news media articles around the world. He is most well known for his ground-breaking research into David and Charles Koch’s massive financial investments in the Republican and tea party networks. Kevin is the first person to be designated a “Certified Expert” on the political and community organizing platform NationBuilder. Prior to DeSmog, Kevin worked in various political and government roles. He was Senior Advisor to the Minister of State for Multiculturalism and a Special Assistant to the Minister of State for Asia Pacific, Foreign Affairs for the Government of Canada. Kevin also worked in various roles in the British Columbia provincial government in the Office of the Premier and the Ministry of Health. In 2008 Kevin co-founded a groundbreaking new online election tool called Vote for Environment which was later nominated for a World Summit Award in recognition of the world’s best e-Content and innovative ICT applications. Kevin moved to Washington, DC in 2010 where he worked for two years as the Director of Online Strategy for Greenpeace USA and has since returned to his hometown of Vancouver, Canada.

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