With the Canadian federal election off to the races, DeSmogBlog has deployed an army of polar bears across Canada that will be working to raise the profile of climate change issues, especially around the environmental impacts of Alberta’s oil sands operations.
The campaign is called the Arctic Front, and many of our regular readers will remember that we began this campaign during the Alberta provincial election earlier this year. Since then we have expanded our capabilities and now have polar bears stationed across the country, ready to get out the message at town hall forums,debates, rallies and other events.
In fact, over the summer the Arctic Front was featured on the Discover magazine website for our rather unique approach to getting the message out.
So watch for us in your town!
And of course, this campaign would not be complete without a fully integrated web 2.0 strategy. Check out our Facebook group, Arctic Front blog, Flickr group and Twitter feed for the latest polar bear sightings over the next six weeks.
If you are interested in joining our polar bear army drop me a line at: [email protected] and we’ll get you all set up.
For more on the Alberta oil sands, check out our Top Ten Facts about the Alberta Oil Sands information sheet.