Marc Morano's Climate Denial Echo Machine

onFeb 17, 2009 @ 09:55 PST

One of the oldest public relations trick in the book is called the “echo chamber” and it plays off the idea that if you repeat something often enough it becomes the truth. Senator James Inhofe’s political spindoctor Marc Morano knows this technique well and he has been using for years to shotgun blast out misinformation on global warming to right-wing media and bloggers for years.

In turn, these bloggers and media outlets blast out their own rendition and before you know it the misinformation is bouncing around the internet and inboxes all over the world.

Researchers at Thinkprogress have released the list of climate doubters Morano relies on for his echo chamber. According to Brad Johnson who wrote the Thinkprogress article:

“Promoted on the Drudge Report and Fox News, Morano’s moronic misinformation enters mainstream discourse through columns by Barnes, George Will, Robert Samuelson, and others. Many in the Morano gang are funded by right-wing think tanks, though a few are committed activists, conspiracy theorists who believe their homebrew interpretations of climate data. Others are aging scientists with strong conservative beliefs, motivating them to challenge action on global warming not because they disbelieve its existence, but because they are ideologically opposed to regulation of pollution.”

Couldn’t have said it better myself. You can download a PDF version of the Morano list here: Morano Denier Gang. We’ll be adding more information about each of the individuals and their organizations over the coming days.

This month we’re giving away FREE copies Nobel Laureate Dr. Andrew Weaver’s new book Keeping Our Cool: Canada in a Warming World.

Go here to find out more details about DeSmogBlog’s monthly book give-away.

By Kevin Grandia

Kevin is a contributor and strategic adviser to DeSmog. He runs the digital marketing agency Spake Media House. Named a “Green Hero” by Rolling Stone Magazine and one of the “Top 50 Tweeters” on climate change and environment issues, Kevin has appeared in major news media outlets around the world for his work on digital campaigning. Kevin has been involved in the public policy arena in both the United States and Canada for more than a decade. For five years he was the managing editor of DeSmogBlog.com. In this role, Kevin’s research into the “climate denial industry” and the right-wing think tank networks was featured in news media articles around the world. He is most well known for his ground-breaking research into David and Charles Koch’s massive financial investments in the Republican and tea party networks. Kevin is the first person to be designated a “Certified Expert” on the political and community organizing platform NationBuilder. Prior to DeSmog, Kevin worked in various political and government roles. He was Senior Advisor to the Minister of State for Multiculturalism and a Special Assistant to the Minister of State for Asia Pacific, Foreign Affairs for the Government of Canada. Kevin also worked in various roles in the British Columbia provincial government in the Office of the Premier and the Ministry of Health. In 2008 Kevin co-founded a groundbreaking new online election tool called Vote for Environment which was later nominated for a World Summit Award in recognition of the world’s best e-Content and innovative ICT applications. Kevin moved to Washington, DC in 2010 where he worked for two years as the Director of Online Strategy for Greenpeace USA and has since returned to his hometown of Vancouver, Canada.