DeSmog

Wiping up Those Tears of Joy – In a More Sustainable Way

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Sometimes, toughing out a difficult relationship can be worth it in the end – as is the case with Greenpeace and tissue giant, Kimberly-Clark. Today Greenpeace announced that after a 5 year battle with with KC to adhere to stricter ecological practices, the two organizations have come to an agreement that “will ensure greater protection and sustainable management of Canada’s Boreal Forest”.

And they made a funny video too.

 

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