Fossil Fuel Industry's 65-Page Strategy to Sell Carbon and Capture Technology

Fossil Fuel Industry's 65-Page Strategy to Sell Carbon and Capture Technology
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A report shows how the coal, oil and tar sands industry, along with government plans to sell carbon and capture and storage technology to a skeptical public.

The 65-page report titled, Communication of carbon capture and storage: outcomes from an international workshop to summarize the current global position [pdf], was produced by the Global Carbon Capture and Storage (GCCS) Institute, an organization formally launched by US president Barack Obama and Australian president Kevin Rudd at the 2009 G8 summit.

Communications recommendations for selling carbon capture and storage in the report include:

“…when multiple stakeholders join forces to communicate a message the message is more likely to be well received and trusted, particularly if those communicating the messages are generally known to have opposing views. For example, when NGOs team up with industry partners…”

“Within each community there are various audiences that need to be considered, particularly for targeting engagement processes and key messages.”

Members of the GCCS Institute include major coal producers and Canada tar sands operators who have the most to gain by selling the idea that carbon capture and storage can work on a commercial scale, including Enbridge, ConocoPhilips, Duke Energy, Arch Coal and the Integrated CO2 Network.

While billions of dollars continue to be invested in carbon capture and storage technology, it remains little more than a pipe-dream that industry will find a way to capture and store greenhouse gases at the level needed to significantly reduce worldwide emissions and avoid the most devastating effects of climate change.

H/T to Geoff Dembicki at The Tyee for this story.

Fossil Fuel Industry's 65-Page Strategy to Sell Carbon and Capture Technology

Kevin is a contributor and strategic adviser to DeSmogBlog.

He runs the digital marketing agency Spake Media House. Named a “Green Hero” by Rolling Stone Magazine and one of the “Top 50 Tweeters” on climate change and environment issues, Kevin has appeared in major news media outlets around the world for his work on digital campaigning.

Kevin has been involved in the public policy arena in both the United States and Canada for more than a decade. For five years he was the managing editor of DeSmogBlog.com. In this role, Kevin’s research into the “climate denial industry” and the right-wing think tank networks was featured in news media articles around the world. He is most well known for his ground-breaking research into David and Charles Koch’s massive financial investments in the Republican and tea party networks.

Kevin is the first person to be designated a “Certified Expert” on the political and community organizing platform NationBuilder.

Prior to DeSmogBlog, Kevin worked in various political and government roles. He was Senior Advisor to the Minister of State for Multiculturalism and a Special Assistant to the Minister of State for Asia Pacific, Foreign Affairs for the Government of Canada. Kevin also worked in various roles in the British Columbia provincial government in the Office of the Premier and the Ministry of Health.

In 2008 Kevin co-founded a groundbreaking new online election tool called Vote for Environment which was later nominated for a World Summit Award in recognition of the world’s best e-Content and innovative ICT applications.

Kevin moved to Washington, DC in 2010 where he worked for two years as the Director of Online Strategy for Greenpeace USA and has since returned to his hometown of Vancouver, Canada.

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