Investigation: How Pesticide Companies Are Marketing Themselves as a Solution to Climate Change

The industry represents a significant chunk of the worldโ€™s fossil fuel demand.

This article was published as part of the launch of DeSmogโ€™s Agribusiness Database, where you can find a record of companies and organisationsโ€™ current messaging on climate change, lobbying around climate action, and histories of climate scienceย denial.

โ€œLike a pandemic, climate change is an inevitable threat that we must address before it is too late,โ€ reads a June 2020 statement. โ€œAs the economy and agriculture begin to build back with the gradual easing of the COVID-19 restrictions, we need to support a recovery for farmers that puts the fight against climate change and biodiversity loss at itsย core.โ€

The speaker? Not Greta Thunberg, Alexandria Ocasio-Cortez or Al Gore. Not, in fact, any environmentalist you might care to imagine. Instead, it was Erik Fyrwald, Chief Executive Officer of Syngenta Group โ€” one of the worldโ€™s five largest pesticides manufacturers, a major consumer of fossil fuels, and now a company marketing its products as a solution to climateย change.

Syngentaโ€™s messaging โ€” alongside similar campaigns from the other โ€œbig fiveโ€ global pesticides producers Bayer, BASF, Corteva and FMC โ€” reflects a sudden transformation within the agriculturalย world.

After decades of denial and delay by big agribusiness, the pesticides industryย nowย appears to have become a climateย champion.

โ€˜Waking up onย climateย changeโ€™

The pesticides market is dominated by a small handful of companiesย โ€” Bayer (which acquired Monsanto in 2018), Corteva (formerly Dow and DuPont), Syngenta, BASF and FMC โ€” whose hazardous products a United Nations report said have โ€œcatastrophic impacts on the environment, human health, and society as a wholeโ€ย amid a global insect die-off and legal battles overย carcinogenic effects of products once marketed asย harmless.

Together, these firms control the vast majority of the enormous global pesticides market. โ€œAs a whole, the market for agrochemical pesticides has grown steadily since 2006,โ€ reported a 2019 study. The most recently available federal data, from 2011 and 2012, shows that nearly 6 billion pounds (2.7 billion kilos) of pesticides were used each year worldwide, including 1.1 billion pounds (0.49 billion kilos) in the USย alone.

These chemicals play a key role in the fossil fuel-dependent farming systems that spread worldwide during the 20th centuryย and have created complex ecological problems while boosting yields โ€” including driving climateย change.

โ€œPesticides are the lynchpin of an unsustainable industrial agriculture system,โ€ says the Pesticide Action Network campaign group. โ€œThe current food system is responsible for one-thirdย of global greenhouse gas emissions; itโ€™s also fully dependent on oil both for transport and because pesticides and fertilizers areย petrochemically-derived.โ€

Pesticides manufacturing also has its own significant direct carbon footprint โ€” but a lack of data and independent research has made it difficult to find reliable numbers, researchersย say.

โ€œWith the rapidly growing interest in greenhouse gas emissions (often embodied in Life Cycle Assessment or โ€˜carbon footprintingโ€™), there are many studies using estimates of the emissions from agricultural pesticide manufacturing,โ€ a 2009 study by Cranfield University reported. โ€œUnfortunately, it seems that almost no two studies use the same number for the same ingredient. This is mainly due to the paucity of original data on pesticides, often because of commercialย confidentiality.โ€

That study was prepared for the Crop Protection Association, a British organisation that’s dubbed itself โ€œthe voice of the UK plant science industryโ€ and counts all of the big fiveย pesticides manufacturers among itsย members.

Itโ€™s no secret that pesticides manufacturing is closely wedded to fossil fuels, which are the primary driver of climate change. Some pesticides use oil and gas industry products as key ingredients, while others are synthesized from naturally occurring compounds โ€” and both types often rely on fossil fuels for the heat and energy necessary for chemicalย reactions.

The industry represents a significant chunk of the worldโ€™s fossil fuel demand. โ€œCurrently, about 20 percentย of oil is used for petrochemicals and 24 percentย is used for agriculture, which includes manufacturing, production, processing, transportation, marketing, and consumption,โ€ notes a 2020 paper published in The Lancet Diabetes and Endocrinologyย journal. โ€œOil is used to make chlorobenzene, which in turn is used to synthesise [the pesticide] DDT. Similarly, many pesticides such as neonicotinoids, pyrethryoids, and glyphosate formulants are produced from gas andย oil.โ€


Like what you’re reading? Support DeSmog by becoming a patronย today!


Big agribusiness also wields enormous political leverage. From 1998 to 2020, the agricultural industry spent more on lobbying in the US than the defense industry, according to the Center for Responsive Politics. And for decades, agricultural advocacy organizations like the American Farm Bureau Federation used this clout to campaign in Washington DC against efforts to curb greenhouse gasย emissions.

โ€œEveryone on the Hill knew that there was a division of labor,โ€ Joseph Goffman, Executive Director of Harvard Law School’s environmental and energy program, told InsideClimate News in 2018. โ€œOil companies argued that consumers would pay a price at the pump for regulation of fossil fuels. And the farmers could argue that they were a far more economically sensitive group of fuel users and would be seen more favourably than oil wouldย be.โ€

Last year, however, proved to be a brutal year for many US farmers who faced catastrophic Midwest flooding. And advocates for big agribusiness have described increasing concern that their industry might be left out of conversations about climate change. This year seems to be a moment when, as Politico put it in December, โ€œfarmers are waking up on climateย change.โ€

Amid this awakening, pesticides manufacturers are now heavily promotingย strategiesย to convince farmers and policymakers that their products still have a large role to play as the worldย warms.

Companies like Syngenta acknowledge that industrial agriculture has contributed significantly to climate change but say they are now working to find less polluting ways to grow crops. โ€œUnpredictable weather events are becoming more common โ€“ from flooding to drought and extreme heat to early frost โ€“ and agriculture itself is part of the problem,โ€ Syngenta spokesperson Paul Minehart said in an email to DeSmog, describing the company’s targets aimed at reducing greenhouse gas emissions from both farming and pesticidesย manufacturing.

โ€œAgriculture can help meet the global Net Zero ambition by reducing emissions, locking more carbon in the soil and providing space to reforest,โ€ he said. โ€œAs far as crop protection products are concerned, yes they can play a role in helping reduce [greenhouse gases], reduce erosion and saveย water.โ€

โ€˜Selling the same oldย stuffโ€™

Less than a decade ago, surveys reported that nearly half of US farmers werenโ€™t convinced climate change was happening. Just eight percent said they thought human activities were responsible forย warming.

But earlier this year, a Syngenta-funded poll found that 87 percent of large-scale farmers in the US, France, China, Brazil, India and across Africa said that theyโ€™d already experienced climate change firsthand โ€” and a majority rated the effects on their farms โ€œhighย impacts.โ€

In response, the pesticides industry is putting huge resources in marketing climate action strategies attached to two labels: precision agriculture, and regenerative agriculture โ€” with both items falling under the even broader umbrella terms โ€œclimate smartโ€ or โ€œclimate resilientโ€ย agriculture.

Genetic modification plays a significant role in most of the strategies backed by pesticides manufacturers. โ€œFor example, planting genetically modified seeds enables farmers to use reduced tillage and no till practices, which has resulted in a substantial reduction in carbon dioxide emissions,โ€ a video by Bayer, the manufacturer of glyphosate-based pesticides like RoundUp, says. โ€œAnd as these tactics are adopted, farmers can help mitigate climate change and its impacts. Thatโ€™s not just good for farmers, itโ€™s good for all ofย us.โ€

These tactics have some potential to help farms cut their greenhouse gas emissions, but how much is highly debated.

At a policy level, critics fear that terms like โ€œclimate smartโ€ and โ€œresilientโ€ farming are so vague that theyโ€™re vulnerable to greenwashing. โ€œThere is no precise definition for โ€˜climate smart agricultureโ€™ and deliberately so,โ€ the Down to Earth blog reported in 2016, adding that, for example, the Global Alliance for Climate Smart Agriculture โ€œleaves it to its members to determine what โ€˜climate smart agricultureโ€™ means to them. There are no social or environmentalย safeguards.โ€

Critics also argue that the dual โ€œprecisionโ€ and โ€œregenerativeโ€ climate strategies pesticides manufacturers are now pushing could in fact maintain โ€” or even increase โ€” the worldโ€™s dependence on fossil-fuel based agriculturalย products.

โ€œThey’re just trying to sell the same old stuff under different labels,โ€ says Stacy Malkan, co-founder of the food industry watchdog group US Right to Know. โ€œThe bottom line is they’re chemical companies and they want to sell moreย chemicals.โ€

Itโ€™s not just campaigners who are concerned. A 2017 report by the UNโ€™s Special Rapporteur on the Right to Food found that, โ€œit is commonly argued that intensive industrial agriculture, which is heavily reliant on pesticide inputs, is necessary to increase yields to feed a growing world population, particularly in the light of negative climate change impacts and global scarcity of farmlandsโ€. But noting that 200,000 people die of acute pesticides poisoning each year, it added that โ€œreliance on hazardous pesticides is a short-term solution that undermines the rights to adequate food and health for present and futureย generations.โ€

Beyond sustaining the pesticides-heavy status-quo, there are other problems with these approaches: from pricing out farmers in developing countries, to the technology not actually working, and a paucity of data to actually measureย success.

Precisionย agriculture

One of the oldest truisms about farming is that itโ€™s an uncertain business โ€” so much depends on the weather. So-called โ€œdigitalโ€ and precision agriculture strategies rely on technology to enableย farmers to control the inputs and outputs of their farms down to the most minute details in an attempt to insulate each individual farm against the growing risks of operating in a changingย climate.

Sensors collect pinpointed data about soil moisture, nutrient levels, and leaf temperature and wetness. GPS-guided tractors can navigate at night, in fog or rain. Agricultural robots spray, prune and thin crops. Corteva Agriscience says it has trained over a thousand pilots to fly data gathering drones over farms. FMCโ€™s Arc farm intelligence software uses machine learning to forecast exactly where insects, weeds and diseases are likely toย arrive.

Precision agriculture โ€œuses technology to sharpen focus, zero in on, and narrow down, for example, land mapping, soil sampling, fertilization, pest and disease control, and weather alerts. It will pick out a puddle in a field or a change in gradient within a tea field for treatment,โ€ The Stir, a coffee and tea trade publication, explains. โ€œIBM estimates that PA [precision agriculture] generates 500,000 data points per farm eachย day.โ€

These tactics are marketed by the big five pesticides manufacturers as a central tenet of their responses to climate change. Bayer, for example, advertises a โ€œSmart Fieldsโ€ strategy for โ€œdigitalization in farming,โ€ adding that โ€œdevelopment of climate-smart solutions including digital farming and improved plant breeding technologies will help reduce agriculture’s impact on climate change in theย futureโ€.


Read more: Digital and Precision Agriculture โ€“ Criticisms andย Concerns


The biggest problem with this precision approach, critics say, is that all of these high tech solutions are extremelyย expensive.

โ€œNot many farmers use precision agriculture technologies, although the percentages vary by region,โ€ Tamme van der Wal, a Wageningen University data scientist, wrote in a 2019 Future Farming opinion column. โ€œThe overall complaint is that the technology is too expensive, too complex and farmers donโ€™t have a reasonable outlook on the return on theirย investment.โ€

Thatโ€™s a huge barrier for small-scale farmers, especially in places like South America and Africa, where, for example, a farming revolution promised by organizations like the Alliance for a Green Revolution in Africa wound up leaving farmers in debt, criticis say, while enriching multinationalย agribusinesses.

The technologies on which precision agriculture relies may also prove to be ineffective because of climate change โ€“ like, for example, one of the world’s most widely-used pesticides.ย โ€œ[O]verreliance on glyphosate for weed control under changing climatic conditions may result in more weed control failures,โ€ reported a 2019 study in Nature.

Regenerativeย agriculture

Precision agriculture isnโ€™t the only strategy marketed by the pesticides industry as the answer to climateย change.

Last year, US Farmers and Ranchers in Action (USFRA), an organisation whose board members include representatives from Bayer and Corteva, launched its โ€œ30 Harvestsโ€ campaign, linked to a video production depicting a farmer on the cusp of moving to the city and giving up his familyย farm.

โ€œOh my gosh, I think that we are the solution to climate change,โ€ an agriculture industry rep says over the radio while the farmer drives his pickup truck past foreclosure signs and farmland. โ€œWe have not had the conversation that we actually can offset carbon for the fossil fuelย sector.โ€

The 30 Harvests campaign touts a strategy called โ€œregenerative agricultureโ€, which involves using farming practices that promote soil health and enable farms to absorb carbonย emissions.

That would, proponents say, make farming the first major industry with a large carbon footprint to turn carbon-negative โ€” a vital goal, given that the Intergovernmental Panel on Climate Changeโ€™s pathways to limitingย climate change rely heavily on some form of natural capital to sequester carbon, and the energy industryโ€™s attempts at carbon capture have largely flopped.

โ€œThe agriculture sector is a critical solution to mitigation and sequestering of greenhouse gas emissions,โ€ Erin Fitzgerald, CEO of U.S. Farmers and Ranchers in Action, told DeSmog. โ€œWith enhanced partnership with farmers and ranchers, we believe the sector has the potential to be net negative carbon or ‘carbonย positive’.โ€

There is evidence that regenerative agriculture may offer climate benefits โ€” though itโ€™s not clear how long thoseย benefitsย last.

Using soil to store carbon โ€œcan be seen as a reversal of previous ecosystem degradation,โ€ according to a study from the National Academies of Sciences, Engineering and Medicine cited by USFRA, adding that โ€œnumerous conservation management practices are available that can increase carbon stocks in soils and are successfully practiced by progressive farmers andย ranchers.โ€

An assessment prepared for US food manufacturing giant General Mills found that regenerative agriculture practices helped one Georgia ranch to not only ditch its reliance on pesticides, fertilizers and antibiotics, but also to become a carbon sink, capable of soaking in carbon and storing it in theย ground.


Read more: Regenerative Agriculture โ€“ Criticisms andย Concerns


But there are serious concerns about the sequestration potential of regenerative agricultureย methods.

โ€œThe claims that you can reverse climate change with regenerative agriculture, thatโ€™s a real stretch,โ€ David Montgomery, a University of Washington geologist, told NBC News, questioning how long carbon stored in soils will remain in the ground, and how much carbon agribusiness is actually capable ofย absorbing.

โ€œIt’s just more complicated than I think headlines portray,โ€ said Kendra Klein, a staff scientist at Friends of the Earth. โ€œIt concerns me that people are getting so excited about our ability to sequester carbon but they’re not talking about the need for reductions in the first place,โ€ she said. โ€œWe need to support farmers to transition, along with massively reducing greenhouse gasย emissions.โ€

Thereโ€™s also a major debate underway over what role, if any, pesticides can play in regenerative agriculture. Proponents ofย the strategy emphasise the health of the soil,ย no-till practices and other concepts that can be associated with organicย farming.

โ€œAnd yet, today, the vast majority of conventional farmers who use regenerative methods continue to use pesticides,โ€ nonprofit news organisation Civil Eats reported in September. In an article about a survey by No-Till Farmer, a magazine for the regenerative agricultureย crowd, Civil Eats pointed out that โ€œsome 92 percent of respondents planned to use glyphosate for weed control, and the majority said they would plant crops that had been engineered to withstand itsย use.โ€

CropLife International, whose members include the five big pesticide companies, also promotes the ideaย that pesticides can โ€œfacilitateโ€ no-till farming. โ€œPlant science technologies and innovations can mitigate the effects of climate change, while also helping famers to adapt to changing weather patterns and increasing insect pressures,โ€ CropLife toldย DeSmog.

A Bayer spokesperson also told DeSmog: โ€œHerbicide tolerant cropping systems allow farmers to embrace reduced tillage practices that minimize soil erosion and help to sequester soil carbon.โ€ Genetically modified seeds in addition to โ€œcrop protection,โ€ should also be used โ€œin order to reduce the need for tillage to a minimum,โ€ BASF toldย DeSmog.

The association between regenerative and no-till farming and pesticides, however, could be a major problem, as thereโ€™s evidence suggesting that pesticides may disrupt the soil health thatโ€™s at the heart of regenerative agricultureโ€™s capacity to absorb carbon. A 2019 report by Friends of the Earthโ€™s Klein warns: โ€œNot only do pesticides pose a threat to the core aims of regenerative agriculture by harming the complex living community of the soil, mounting evidence shows that overuse of pesticides is decimating pollinators and other insects that are central to a sustainable foodย system.โ€

โ€˜Entwinedย Crisesโ€™

Scientists are clear that climate change is one of several major threats facing food supplies in comingย years.

Take for example, the rate at which the worldโ€™s topsoils are being depleted. โ€œThanks to conventional farming practices, nearly half of the most productive soil has disappeared in the world in the last 150 years, threatening crop yields and contributing to nutrient pollution, dead zones and erosion,โ€ the Guardian reported last year. โ€œIn the US alone, soil on cropland is eroding 10 times faster than it can beย replenished.โ€

According to the UNโ€™s Food and Agriculture Organization, the world could exhaust its supplies of top soil in roughly 60 years (or even 30 years in the UK) โ€” a problem that experts link to overuse of agricultural chemicals likeย pesticides.

But big agribusiness companies โ€œdonโ€™t mention thatโ€, says US Right to Knowโ€™s Malkan. โ€œWe have these entwined crises and [the industry is] using the same strategies to try to continue these unsustainableย systems.โ€


Read the pesticide industry’s response to DeSmog’s investigation inย full


Campaigners are concerned that the pesticides industryโ€™s latest PR push will prevent the agriculture sector from making much needed systemic changes to address climate change, just as lobbying byย Big Oil and Big Tobacco did for thoseย sectors.

And the industry’s past actions don’t give its critics much cause for optimism.ย โ€œYou can say [the pesticides industry] use the tobacco playbook, but I think it’s more accurate to say they helped invent the tobacco playbook,โ€ Malkan said, describing efforts to extend the use of the pesticide DDT in theย 1960โ€™s.

โ€œThey still use the same language to attack environmental groups who point out that the high tech agriculture vision has just always been a promise that it’s never lived upย to.โ€

Edited by Matย Hope.

Image: ยฉ Sam Whitham/DeSmog UK

Related Posts

on

A look back at the yearโ€™s manipulative messaging.

A look back at the yearโ€™s manipulative messaging.
on

Campaigners raise concerns over โ€˜alarmingโ€™ potential conflicts in the powerful political grouping.

Campaigners raise concerns over โ€˜alarmingโ€™ potential conflicts in the powerful political grouping.
on

Critics say the controversial GWP* method โ€“ which New Zealand appears close to adopting โ€“ is โ€œopen to significant abuseโ€.

Critics say the controversial GWP* method โ€“ which New Zealand appears close to adopting โ€“ is โ€œopen to significant abuseโ€.
on

Ahead of the November 29 election, dairy producers tell Irish government to step off the โ€œtreadmillโ€ of unsustainable milk production โ€“ and share a more holistic vision.

Ahead of the November 29 election, dairy producers tell Irish government to step off the โ€œtreadmillโ€ of unsustainable milk production โ€“ and share a more holistic vision.