So hard to tell when they’re kidding

An oily barron by the name of H Leighton Steward has launched another CO2 is Good for You campaign, completely reminiscent of the We Call it Life advertising series that destroyed what was left of the Competitive Enterprise Institute’s credibility on climate change.

Take 30 seconds and check out the video. (Just be sure you are not drinking or eating anything or you’ll be a giggling, sputtering mess):

So earnest. So nearly real.

Funnier still is Steward’s contention in his biography that he’s an “environmentalist” (although you have to hope that the people at Audubon don’t find it amusing).

According to a great post compiled by the Unsuitablog, Steward is an oil and coal guy. He also appears to be one of those people who can believe anything that will protect his equity, irrespective of its relation to reality or its potential impact on the earth.

Or maybe he really is kidding. You have to hope.