It's only Vanuatu, but I like it …

onDec 6, 2005 @ 08:36 PST

There’s always a problem in PR trying to reconcile what your client says with what people choose to hear. People’s attitudes are informed by their biases; their ability to listen is affected by their preconceptions.

So, let’s use this to our advantage. Have a look at this World News Australia link describing the oceanic inundation of the island nation of Vanuatu. Then, the next time a politician or business leader says “it’s too expensive to make even the slightest effort to forestall climate change,” you can hear, “and who cares about Vanuatu, anyway?”

By James Hoggan

Analysis

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onApr 28, 2026 @ 10:35 PDT

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us/Event | The Trillion-Gallon Time Bomb: Inside the Oil Industry’s Wastewater Crisis

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Join us for an April 28 discussion on how failures to properly regulate oilfield wastewater disposal now threaten public health and the environment.

French PR Executive Behind Facebook Network Spreading Heat Pump Hate

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A string of inauthentic accounts compare clean heating technology to a “lawn mower that never stops” and depict installers as “environmental fraudsters” and “swindlers”.

Series: Holding the Advertising and Public Relations Industry Accountable for Greenwash and Climate Misinformation

Series: Advertising & PR Industry