There’s always a problem in PR trying to reconcile what your client says with what people choose to hear. People’s attitudes are informed by their biases; their ability to listen is affected by their preconceptions.

So, let’s use this to our advantage. Have a look at this World News Australia link describing the oceanic inundation of the island nation of Vanuatu. Then, the next time a politician or business leader says “it’s too expensive to make even the slightest effort to forestall climate change,” you can hear, “and who cares about Vanuatu, anyway?”