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It's only Vanuatu, but I like it …

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By James Hoggan
on

Thereโ€™s always a problem in PR trying to reconcile what your client says withย what people choose to hear. Peopleโ€™s attitudes are informed by their biases; their ability to listen is affected by theirย preconceptions.

So, letโ€™s use this to our advantage. Have a look at this World News Australia link describing the oceanic inundation of the island nation of Vanuatu. Then, the next time a politician or business leader says โ€œitโ€™s too expensive to make even the slightest effort to forestall climate change,โ€ you can hear, โ€œand who cares about Vanuatu,ย anyway?โ€

By James Hoggan

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