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Leo Joins the Crusade

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By Sarah Pullman
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Looks like the former heart-throb of many of my contemporaries has joined the fight against global warming. A visit to LeonardoDiCaprio.com reveals that he has split his site into two sections – a .org site dedicated to his foundation, and a .com site dedicated to himself.

His foundation is focused on environmental issues โ€“ particularly the issues of โ€œglobal warming, alternative and renewable energy sources, and the preservation of the planet’s amazing biodiversityโ€. And I’m blogging about it because it features two videos, and the one on global warming is worth a watch.

It’s encouraging to see celebrities choosing to leverage their โ€œpersonal brandsโ€ for something worthwhile. So if you’re not totally tired of global warming videos yet, head on over and check it out.

By Sarah Pullman

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