Chevron’s new advertising campaign represents the oil giant’s latest attempt to stake out a spot in the debate over future energy supplies. Although it touches on a topic the oil industry once hated to discuss, the ads never use the terms global warming or climate change.
Brand strategist Dean Aragรณn will have a leading voice at the Association of National Advertisers.
Some questions Prime Minister Mark Carney should ask before pushing ahead with natural gas projects.
New study shows top producers responsible for more carbon dioxide-equivalent emissions than all of oil giant Saudi Arabia.
Pathways Allianceย presence was minimal, indicating potential retooling for well-advertised CCS project.
Clearing the PR Pollution
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