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Two years ago, the Great Bear Rainforest of British Columbia captured the world’s imagination when BC Premier Gordon Campbell announced a progressive conservation agreement to protect the globally significant rainforest home to the mysterious white Spirit Bear.
BC‘s coastal old-growth rainforests contain between 500 up to an astounding high of 1300 tonnes of carbon per hectare. They also continue to capture around 2 tonnes of carbon per hectare from the atmosphere each year. Years of clearcut logging cut vast holes in the rainforest, threatening to destroy it and worsen the climate crisis.
With Campbell’s announcement, it looked like these threats were over. However, some key components of the agreement have yet to be implemented and the final government deadline of March 2009 is fast approaching.
ForestEthics, Greenpeace and Sierra Club of Canada, BC Chapter – the environmental groups that worked for ten years to save the Great Bear Rainforest – just launched an online outreach campaign to put pressure on the BC government to keep its promise:
www.savethegreatbear.org/keepthepromise
Unless the government’s agreement is fully implemented, they say the ecological health of the world’s largest temperate rainforest is once again in jepaordy.
The environmental groups have enlisted a crack shot team of online gurus, social convening geeks and designers from across Canada to appeal to a new younger audience of armchair activists and to translate an ancient landscape and its resident creatures (most of which people will never see or
experience) into compelling online personalities. Srategies range from microtargetting based on religious, political and cultural affilations to more traditional techniques like good old fashioned contests including iTunes giveaways and Grizzly Bear viewing trips.
