Global Warming and Snowstorms: Communication Nightmare, or Opportunity?

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The Union of Concerned Scientists, a group I greatly admire, has held aย press conference (with attendant media coverage) to air an argument that is already quite intuitive to me, but is probably precisely the opposite for others: Namely, that global warming could mean more mega-snowstorms, of the sort North America has seen in the past severalย years.

On a physical level, the case is sublimely simple. One of the fundamental aspects of global warming is that it increases the amount of moisture in the atmosphere, because warmer air holds more water vapor. From there, itโ€™s a piece of cakeโ€”more snow can fall in snowstorms than before. In making this case, the UCS drew in part on the awesome weather bloggerย Jeff Masters:

โ€œThe old adage, โ€˜Itโ€™s too cold to snow,โ€™ has some truth to it,โ€ said Masters. โ€œA colder atmosphere holds less moisture, limiting the snowfall that can occur.โ€ He cited a study that found that a high percentageโ€”as much as 80 percentโ€”of all snowstorms in the United States of more than 6 inches during the 20th century occurred during winters with above averageย temperatures.

โ€œIf the climate continues to warm,โ€ he added, โ€œwe should expect an increase in heavy snow events for a few decades, until the climate grows so warm that we pass the point where itโ€™s too warm for it to snowย heavily.โ€

So the science makes senseโ€“but on a psychological level, it seems to me that getting people to accept this most counter-intuitive of analyses is likely to be one of the biggest sticking points of all. Whyโ€™sย that?

Well, first, people confuse climate and weather endlessly. We already know that. But thatโ€™s just the beginning of theย problem.

Psychologists studying climate communication make two additional (and related) points about why the warming-snow link is going to be exceedingly difficult for much of the public to accept: 1) peopleโ€™s confirmation biases lead them to pay skewed attention to weather events, in such a way as to confirm their preexisting beliefs about climate change (see p. 4 ofย this report

โ€œPerceptions of the implications of lots of snow for the existence of climate change are like the results from a Rorschach test,โ€ writes Janet Swim, a psychologist at Penn State who headed up an American Psychological Association task force report on psychology and climateย change.

Suggesting that he knows this well, Marc Morano is already blasting Jeff Masters and the Union of Concerned Scientists over the global warming-snow claim. Clearly, Morano feels heโ€™s on strong ground here, tactically orย otherwise.

I feel torn about this. On the one hand, winter snowstorms have drawn massive attention and have affected incredibly large numbers of people. They speak to everyoneโ€™s experience. Tying global warming to that would be incrediblyย powerful.

But at the same time, the hurdles presented are incredibly vast, and Iโ€™m not sure good scientific explanations, alone, can overcomeย them.

That doesnโ€™t mean the UCS and Jeff Masters should leave this topic alone. Many people are open minded and want to know whatโ€™s going on with the climate system; and for the rest of the public, over time we may push them closer to a point where these ideas will go down moreย easily.ย 

And thatโ€™s the ultimate takeaway: We need to move the public to a place where drawing a warming-snowstorm connection isnโ€™t so challenging. I donโ€™t think drawing the connection itself will get us there. Rather, I think other efforts, over time, will make people more willing to draw theย connection.

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