New Jersey Environmental Group Targets Anti-Environment Legislators With New Ad Campaign

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Environment New Jersey has announced an aggressive new online advertising campaign to hold so-called โ€œenvironment-friendlyโ€ state representatives accountable for their anti-environmental voting records. At issue are three representativesโ€™ votes regarding a bill that would delay the clean up of toxic wasteย sites.

From Environment New Jerseyโ€™s press release:

The House of Representatives approved the โ€œTRAINโ€ Act, which would indefinitely delay the clean-up of toxic power plant pollution; another bill (H.R. 2681) that prevents clean air standards that lower mercury and other toxic air pollution from cement plants; and a bill (H.R. 2250) that would prevents standards to reduce toxic pollution from industrial incinerators and boilers at power plants.

The โ€œTRAINโ€ Act alone, if passed, could result in 139,500 lives lost due to smog, soot, and toxic air pollution. In New Jersey, it could result in over 3,200 lives lost due to air pollution. The health benefits delivered by the incinerator and boiler standards are as high as $54 billion annually, and the health benefits from cement standards will be as high as $18 billionย annually.

All of these bills were voted on the heels of an Environment New Jersey report, โ€œDanger in the Air,โ€ that found New Jerseyโ€™s air to be some of the smoggiest in the country. The findings included that the North Jersey metropolitan area, including New York and Connecticut, ranked as the 5th smoggiest metropolitan area in the country this pastย summer.

The three state congressmen specifically targeted by the ads are Rep. Leonard Lance (R-7), Rep. Frank LoBiondo (R-2) and Rep. Rodney Frelinghuysen (R-11). All three men claim to be friends of the environment, or at least boast of a moderate record on environmental issues, but their votes for the TRAIN Act proveย otherwise.


Blue Jersey
states the caseย best:

If one is going to position themselves as โ€œreasonable aboutโ€ or โ€œsympathetic toโ€ or โ€œin favor ofโ€ making it harder to die from harmful toxins in our air, then bills like this should be no brainers to support. All three of these Representatives have at least attempted to demonstrate an interest in the very things they just voted against. If there was any issue that these three would get โ€œa passโ€ on from the extreme right wing for their vote, it would be this one. The problem is that all three of them face uncertainty either in their bid for reelection or the prospect of losing their seat as a result of redistricting and therefore have to pander to the unreasonable and militant wing of their party.

Environment New Jerseyโ€™s online ad campaign will target the largest websites in the state of New Jersey, including the news site NJ.com. The campaign budget is in the 5-figure range, and will run for oneย week.

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Farron Cousins is the executive editor of The Trial Lawyer magazine, and his articles have appeared on The Huffington Post, Alternet, and The Progressive Magazine. He has worked for the Ring of Fire radio program with hosts Robert F. Kennedy, Jr., Mike Papantonio, and Sam Seder since August 2004, and is currently the co-host and producer of the program. He also currently serves as the co-host of Ring of Fire on Free Speech TV, a daily program airing nightly at 8:30pm eastern. Farron received his bachelor's degree in Political Science from the University of West Florida in 2005 and became a member of American MENSA in 2009.ย  Follow him on Twitterย @farronbalanced.

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