In Last Ditch Effort, Coal Industry Picks ‘Worst Idea Ever’ With Argument That Coal Ends Poverty

R2uAVsWy_400x400
on

The coal industry is facing hard times as it tries to battle against a growing demand for climate action and clean energy.

Cheaper and cheaper renewables along with the increasingly successful fossil fuel divestment campaign (which largely targets coal for being the dirtiest of all the fossil fuels) means the industry has had to reimagine itself.

This is where Peabody Energy comes in. The coal giant launched it PR offensive to rebrand coal as the “21st century fuel” that can help solve global poverty.

Ludicrous and Opportunistic

The company’s CEO Greg Boyce even went so far as to claim that more energy would “have spurred the distribution of a hypothetical Ebola vaccine.”

Unsurprisingly public health experts described this argument as “ludicrous, insulting and opportunistic.”

While many see the Peabody campaign for what it is, there are others that still think coal is pretty nifty. Chief among them is Australia’s Prime Minister Tony Abbott who insists coal is the future.

But how did this all come to be? Perhaps this satirical video “Inside the Coal Association coal bunker” published this week will shed some light.

Video via ‘Coal Land’ on Youtube

R2uAVsWy_400x400
Kyla is a freelance writer and editor with work appearing in the New York Times, National Geographic, HuffPost, Mother Jones, and Outside. She is also a member of the Society for Environmental Journalists.

Related Posts

on

The conference featuring Nigel Farage and Suella Braverman descended into chaos as police were called.

The conference featuring Nigel Farage and Suella Braverman descended into chaos as police were called.
on

Activists aim to make it “politically toxic” for elected representatives to associate with coal, oil and gas companies.

Activists aim to make it “politically toxic” for elected representatives to associate with coal, oil and gas companies.
on

Parliamentary candidate Noel Matthews, who has sacked candidates accused of supporting far-right figures, previously defended the EDL founder.

Parliamentary candidate Noel Matthews, who has sacked candidates accused of supporting far-right figures, previously defended the EDL founder.
on

Lord Agnew is a shareholder in Equinor, the Norwegian oil and gas firm behind the ‘carbon bomb’ Rosebank oil field.

Lord Agnew is a shareholder in Equinor, the Norwegian oil and gas firm behind the ‘carbon bomb’ Rosebank oil field.