McKinsey Report: $170 billion until 2020 to cool the planet

onAug 5, 2008 @ 16:19 PDT

The McKinsey Institute has released a new report finding that a $170 billion annual investment from now to 2020 could cut projected global energy demand in half and also get us halfway to solving the climate crisis.

Here’s the kicker, on top going a long ways to reducing greenhouse gas emissions, the overall savings would from reduced energy use would be $900 billion by 2020 and none of the energy efficiency measures would require compromising the consumer’s comfort or convenience. And all this could be done with existing energy efficiency technology.

The McKinsey Report suggests three main areas need to be targeted for energy efficiency

1. Set energy efficiency standards for appliances and equipment

2. Finance energy efficiency upgrades in new buildings and in remodels

3. Raise corporate standards for energy efficiency

Sounds simple. Let’s get started today.

By Emily Murgatroyd

Amsterdam Defies Last-Minute Lobbying to Become First Capital City to Ban Fossil Fuel Ads

ByEllen Ormesher

onJan 23, 2026 @ 09:43 PST

The world’s largest outdoor advertising company warned city councillors of “far-reaching consequences” hours before the landmark vote.

After Decades of Deflection, ExxonMobil Moves to Reshape Global Climate Accounting

BySharon Kelly

onJan 23, 2026 @ 09:12 PST

For decades, ExxonMobil argued consumers, not oil giants, should take responsibility for fossil fuel pollution. It’s now backing Carbon Measures’ accounting scheme, which moves pollution “liabilities” to buyers’ books.