G&S Integrated Marketing Communications Group

Background

G&S Integrated Marketing Communications Group (also known as GS IMCG¹) is an independent communications group with two subsidiary agencies, G&S Business Communications and MorganMyers.²^,³ G&S Integrated Marketing Communications Group provides services for industries including agriculture, oil, gas, and mining.⁴^,⁵^,⁶ In 2025 it was named the top agricultural PR firm by O’Dwyers, a directory of public relations companies.⁷ G&S Integrated Marketing Communications Group’s clients include Cargill (one of the world’s largest meat producing companies⁸),⁹ McDonald’s,¹⁰ and the major agrochemicals companies Syngenta and Dow Chemical Company.¹¹ It also works with the tobacco and alcohol industries.¹²^,¹³

G&S Integrated Marketing Communications Group provides a range of services for its clients, including public relations (PR), creative and advertising, digital marketing, branding, strategy, and reputation management.¹⁴

G&S Integrated Marketing Communications Group was formerly G&S, which was founded in 1971.¹⁵ G&S Integrated Marketing Communications Group was established in 2024, following G&S’s acquisition of MorganMyers.¹⁶ It is headquartered in New York with offices across the US and has more than 165 employees.¹⁷

G&S Business Communications

G&S Business Communications is a communications agency focusing on B2B brands (business-to-business, i.e. Businesses that have commercial transactions with other businesses) and B2B2C brands (business-to-business-to-consumer, i.e. Businesses that interact with other business to provide goods or services to a consumer).¹⁸ G&S Business Communications says on its website that it works for some of the largest global chemical producers and packaging companies.¹⁹

G&S Business Communications is headquartered in New York.²⁰ It is a member of the PROI network, a partnership of independent communications agencies that work together to serve clients and that therefore extends the company’s reach outside of the US.²¹^,²²

MorganMyers

According to its listing in the O’Dwyer’s directory of PR firms, MorganMyers “builds, promotes, and protects food and agriculture brands, fostering demand and trust from “field and farm to food and fork,”²³ including “effectively communicating sustainability initiatives.”²⁴

MorganMyers was founded in 1973²⁵^,²⁶ and acquired by G&S in June 2024.²⁷ It is based in the US.²⁸

Stance on Climate Change

As of October 2025, G&S Integrated Marketing Communications Group has not made any net-zero or other climate commitments public on either its website or the websites of its subsidiaries.

G&S Business Communications says that it encourages its employees to be “better stewards of our planet.”²⁹

Funding

G&S Integrated Marketing Communications Group generates more than 33 million USD in annual revenue.³⁰

Key People

	Role	2025	2024
Anne Green³¹^,³²	President and CEO	Y	Y
Aaron Wilson³³^,³⁴	Vice President, Digital Marketing	Y	Y
Alison DeBenedictis³⁵^,³⁶	Vice President, Creative	Y	Y
Beth Chrisafi Smith³⁷^,³⁸	Senior Vice President, Client Service	Y	Y
Brian Hall³⁹^,⁴⁰	Principal, President and Managing Director, Chicago	Y	Y
Caryn Caratelli⁴¹^,⁴²	Principal and Managing Director, Client Service	Y	Y
Dana Ferrell⁴³^,⁴⁴	Senior Vice President & Managing Director, Raleigh	Y
Emily Almich⁴⁵^,⁴⁶	Vice President, Media Strategy	Y	Y
Jennifer Becker⁴⁷^,⁴⁸	Senior Vice President, Client Service	Y
Kate Threewitts⁴⁹^,⁵⁰	Principal & Chief People Officer	Y	Y
Lyndsey Newnam⁵¹^,⁵²	Senior Vice President, Client Service	Y	Y
Marjani Williams⁵³^,⁵⁴	Vice President, DE&I	Y	Y
Meredith Topolanchik⁵⁵^,⁵⁶	Senior Vice President & Managing Director, New York	Y	Y
Robin Brannin⁵⁷^,⁵⁸	Senior Vice President & Managing Director, Digital Marketing	Y
Seth Niessen⁵⁹^,⁶⁰	Principal & Chief Financial Officer	Y	Y
Stephanie Moore⁶¹^,⁶²	Principal & Managing Director, Client Service	Y	Y
Steve Halsey⁶³^,⁶⁴	Principal & Chief Growth Officer	Y	Y

Clients

Fossil Fuels and Utilities

Year	Client	Agency subsidiary	Citation
Unknown	General Electric	G&S Business Communications	⁶⁵

Other Energy Industry

Year	Client	Agency subsidiary	Citation
Unknown	Coronal Energy	G&S Business Communications	⁶⁶
2025	CarbonFree		⁶⁷
2025	Swagelok		⁶⁸
2025	Wood Mackenzie		⁶⁹

Meat and Dairy

Year	Client	Agency subsidiary	Citation
Unknown	Perdue Farms	G&S Business Communications	⁷⁰
2025	Cargill	G&S Business Communications	⁷¹^,⁷²
2025	Dairy Management Inc.		⁷³
2025	Fairlife		⁷⁴
2025	National Meat Packing		⁷⁵

Agrochemicals

Year	Client	Subsidiary	Citation
Unknown	CropLife International	G&S Business Communications	⁷⁶
Unknown	SQM	G&S Business Communications	⁷⁷
Unknown	The Sulphur Institute (TSI)	G&S Business Communications	⁷⁸
2025	Advancion (formerly ANGUS Chemical Company)		⁷⁹^,⁸⁰
2025	Pursell Agri-Tech	G&S Business Communications	⁸¹^,⁸²
2025	Syngenta	G&S Business Communications	⁸³^,⁸⁴
2025	The Dow Chemical Company		⁸⁵

Other Food Industry

Year	Client	Agency subsidiary	Citation
Unknown	IFF (International Flavors & Fragrances)	G&S Business Communications	⁸⁶
2025	Hormel Foods		⁸⁷
2025	Lallemand Animal Nutrition Global	G&S Business Communications	⁸⁸
2025	McDonald’s	MorganMyers	⁸⁹
2025	PivotBio		⁹⁰

Other Clients Of Interest

Year	Client	Agency subsidiary	Citation
Unknown	DuPont	G&S Business Communications	⁹¹
Unknown	Univar Solutions	G&S Business Communications	⁹²
2025	Flexible Packaging Association		⁹³
2025	LANXESS		⁹⁴
2025	Merck Animal Health		⁹⁵

G&S Integrated Marketing Communications Group (also known as GS IMCG) has two subsidiary agencies: G&S Business Communications and MorganMyers.⁹⁶ GS IMCG acquired MorganMyers in 2024.⁹⁷ G&S (as GS IMCG was formerly known⁹⁸) also acquired the communications agency CooperKatz in 2018.⁹⁹

G&S Business Communications is a member of the PROI network, a partnership of independent communications agencies. Its membership in this partnership extends GS IMCG’s reach globally, as different PROI agencies will work together to serve clients.¹⁰⁰^,¹⁰¹

Contact & Address