DeSmog

Leo Joins the Crusade

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Looks like the former heart-throb of many of my contemporaries has joined the fight against global warming. A visit to LeonardoDiCaprio.com reveals that he has split his site into two sections – a .org site dedicated to his foundation, and a .com site dedicated to himself.

His foundation is focused on environmental issues – particularly the issues of “global warming, alternative and renewable energy sources, and the preservation of the planet’s amazing biodiversity”. And I’m blogging about it because it features two videos, and the one on global warming is worth a watch.

It’s encouraging to see celebrities choosing to leverage their “personal brands” for something worthwhile. So if you’re not totally tired of global warming videos yet, head on over and check it out.

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