In an age where celebrity antics replace issues like the war in Iraq as front page news, it can be challenging to engage audiences with ‘real’ global issues without losing them to Entertainment Tonight. Whether we like it or not, when celebrity speaks, we listen.

MTV‘s new public service announcement on Global Warming features respected artists like Pearl Jam, Rusted Root and Blackalicious who weigh in on the effects of global warming and the consequences of inaction.

Our society reveres and respects celebrity so much that often their opinion holds more weight than politicians, who are viewed as untrustworthy, and scientists, who they have been told to challenge.

It’s always encouraging to see actors and musicians who understand the scope of their influence and use it to further awareness around critical issues like global warming. If only Paris, Lindsay and Britney cared.

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