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Automakers Respond Brilliantly to Incentives

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By Richard Littlemore
on

Sometimes saving the world from global warming is as simple as removing a badly designed roof-rackย โ€ฆ

That’s just one of the innovations that automakers have tried in the last year in an effort to win rebates for efficiency or avoid penalties for excessive gas consumption. It’s a perfect demonstration of how intelligently industry can react when given appropriateย incentives.

The big car companies are still a long way from the 200+ mpg Aptera – but even the tiny incentives currently in place are making a difference. Imagine what would happen if we started taking the issue seriously and offering more enthusiasticย encouragement?

By Richard Littlemore

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