Flaks Flog "Clean Coal" in Ohio

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The $40 million โ€œclean coalโ€ campaign being run by the so-called โ€œAmericans For Balanced Energy Choicesโ€ (ABEC) has hit Columbus,Ohio with larger than life billboards as the latestย tactic.

Of course, nowhere on the larger-than-life sign (not even in the fine print) will you find, โ€œPaid for by the US Coal Industry,โ€ or โ€œThis ad campaign is brought to you in part by the largest coal company in America, Peabodyย Energy.โ€

ABEC could at least be somewhat honest and advertise themselves as โ€œCoal Companies for Balanced Energyย Choices.โ€

Instead, commuters are hit with the message: โ€œA cleaner environment forย Ohio.โ€

Bruce Nilles from Sierra Club puts itย best:

They [Americans for Balanced Energy Choices] are trying to mislead the public. They run around saying ‘clean,’ like they have created some new version of coal.โ€

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Kevin is a contributor and strategic adviser to DeSmog. He runs the digital marketing agency Spake Media House. Named a โ€œGreen Heroโ€ by Rolling Stone Magazine and one of the โ€œTop 50 Tweetersโ€ on climate change and environment issues, Kevin has appeared in major news media outlets around the world for his work on digital campaigning. Kevin has been involved in the public policy arena in both the United States and Canada for more than a decade. For five years he was the managing editor of DeSmogBlog.com. In this role, Kevinโ€™s research into the โ€œclimate denial industryโ€ and the right-wing think tank networks was featured in news media articles around the world. He is most well known for his ground-breaking research into David and Charles Kochโ€™s massive financial investments in the Republican and tea partyย networks. Kevin is the first person to be designated a โ€œCertified Expertโ€ on theย political and community organizing platformย NationBuilder. Prior to DeSmog, Kevin worked in various political and government roles. He was Senior Advisor to the Minister of State for Multiculturalism and a Special Assistant to the Minister of State for Asia Pacific, Foreign Affairs for the Government of Canada. Kevin also worked in various roles in the British Columbia provincial government in the Office of the Premier and the Ministry of Health. In 2008 Kevin co-founded a groundbreaking new online election tool called Vote for Environment which was later nominated for a World Summit Award in recognition of the worldโ€™s best e-Content and innovative ICTย applications. Kevin moved to Washington, DC in 2010 where he worked for two years as the Director of Online Strategy for Greenpeace USA and has since returned to his hometown of Vancouver, Canada.

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