PolluterWatch Memo to Koch PR Team: Ever Consider Making Your Astroturf A Little Less Obvious?

onMar 22, 2011 @ 21:39 PDT

PolluterWatch is serving up a great tongue-in-cheek “memo to the Koch PR team” tonight, noting the obvious blunders from Koch Industries’ astroturfing and attack squad lately. The Kochtopus keeps revealing just how highly coordinated its media and blogger network is, mysteriously generating defensive and offensive pieces in quick succession at the drop of a billionaire’s hat.

If it weren’t so blatantly obvious in slinging the same mud and honey around the media Koch-o-sphere, perhaps Koch’s ever-ready defender squad might be worthy of compensation? Oh wait, New Media Strategies does get paid by Koch to blatantly and disastrously attempt to edit the Koch profile on Wikipedia.

And even if Koch’s friends in media claim to rush to the company’s defense out of pure ideological zealotry and not for compensation, there are a few instances where that argument fails to impress. As PolluterWatch points out, Koch’s PR team recently posted on the company’s Facebook page about a piece written by Steven Hayward that seemed to support Koch’s anti-science position on climate change and predictably tooted the old Climategate dud.

Head over to PolluterWatch and then ClimateProgress to read about why that didn’t work out so well for the Koch team.

Among the reasons, as PolluterWatch points out:

If ever there was a Koch-funded climate denial mouthpiece, it’s Steven F Haywood. He’s a fellow at four of the Kochtopus-funded think tanks. They’ve all had quite a bit of funding from your clients
1986-2009:
Reason Foundation ($2,536,521),
Heritage Foundation ($4,110,571), 
Pacific Research Foundation ($1,515,800) and
American Enterprise Institute (only $150,000 from Koch but Exxon gave them $2.8 million).

So the total Koch money to Hayward’s groups is $8,312,892. Add Exxon’s $4,341,000 and that adds up to a massive $12.65 million of denial punch.

PolluterWatch then points out the Koch Facebook goofs:

And finally, while we’re discussing your Facebook page, another word of advice: if you’re going to promote stories that you’ve managed to place in blogs, perhaps drip them out slowly?

During the Wisconsin protests, Koch’s Americans for Prosperity group led the tea party in support of Scott Walker and Koch became a lightning rod for protestors. (Bet that got you going).

Nice work lining up all the bloggers to support Koch – but posting them all in one day on Facebook? Six posts in just a few hours? 4th March was a busy day for you. But seriously, if you’re going to go on the offense, maybe make it a little less obvious?

We know you must be paid an awful lot by this client – are they really getting their money’s worth? Or did you leave your Facebook strategy up to New Media Services?

But wait, there’s more.

By Brendan DeMelle

Brendan is Executive Director of DeSmog. He is also a freelance writer and researcher specializing in media, politics, climate change and energy. His work has appeared in Vanity Fair, The Huffington Post, Grist, The Washington Times and other outlets.