The Onion Skewers The Boom in Fracking PR Spin

Brendan DeMelle DeSmog
onMay 9, 2012 @ 11:54 PDT

In typically grand fashion, satirical news source The Onion has skewered the rise of misleading PR bankrolled by the oil and gas industry to defend the dangerous practice of fracking.
Although the piece is not โ€œrealโ€ news, anyone could be forgiven for taking it as fact since it isn’t far fetched at all.

Head over to The Onion to read the entire (short) piece, โ€œFracking Industry Now Largest Employer of Recent PR Graduates.โ€

Here is an excerpt featuring a manufactured quote that is pretty spotย on:

โ€œThese days, media-savvy professionals who know how to publicize questionable scientific data in order to downplay the environmental dangers of forcing toxic fluids into the ground can pretty much write their own ticket,โ€ย said Bart Hobijn of the Federal Reserve Bank of San Francisco, adding that this year at least 2,500 graduating seniors will be put to work obfuscating the levels of carcinogens in groundwater.ย โ€œAnd in the long term, the job demand will only increase. Fracking has become a high-growth sector in which there is an extraordinary amount of spinning to beย done.โ€ย 

It would be funnier if it weren’t so true.

The only thing missing is a reference to the industry’s use of military psychological warfare tactics to intimidate citizens and divide communities.

Perhaps they didn’t find that fair grounds for humor since it’s such a devastating indictment of the oil industry’s unethicalย behavior?ย 

Brendan DeMelle DeSmog
Brendan is Executive Director of DeSmog. He is also a freelance writer and researcher specializing in media, politics, climate change and energy. His work has appeared in Vanity Fair, The Huffington Post, Grist, The Washington Times and other outlets.

Related Posts

onNov 14, 2025 @ 07:04 PST

Their access to the summit is proof that Big Oil still holds "a dangerous sway" over the climate process, campaigners say.

Their access to the summit is proof that Big Oil still holds "a dangerous sway" over the climate process, campaigners say.
onNov 13, 2025 @ 21:01 PST

Delegationโ€™s composition consistent with new KBPO report revealingย this yearโ€™s U.N. climate talks have the largest number of fossil fuel lobbyists to date.

Delegationโ€™s composition consistent with new KBPO report revealingย this yearโ€™s U.N. climate talks have the largest number of fossil fuel lobbyists to date.
onNov 13, 2025 @ 06:22 PST

Labour government accused of being โ€œcomplicit in the fossil fuel industryโ€™s conquest of the COP processโ€.

Labour government accused of being โ€œcomplicit in the fossil fuel industryโ€™s conquest of the COP processโ€.
Analysis
onNov 12, 2025 @ 12:15 PST

Our changing climate will produce winners and losers. Canada should look to the Global South for a winning strategy.

Our changing climate will produce winners and losers. Canada should look to the Global South for a winning strategy.