The Center for International Environmental Law (CIEL) today expanded its website SmokeandFumes.org, featuring a new video and more internal industry documents dating back to the 1950s that reveal the nexus between the oil and tobacco industries’ shared campaigns to undermine science to delay accountability and political action to curtail their deadly products.

CIEL has uncovered new evidence showing that it was the work performed for the oil industry by PR firms (particularly Hill & Knowlton) that attracted the tobacco industry to follow suit — in contrast to the prevailing narrative that Big Oil deployed the Tobacco Playbook to ward off responsibility for climate change resulting from its fossil fuel pollution.

“Again and again we found both the PR firms and the researchers worked first for oil, then for tobacco,” said CIEL President Carroll Muffett in a statement. “It was a pedigree the tobacco companies recognized and sought out.”

ExxonMobil’s excuse in the face of #ExxonKnew has, in part, relied on the defense that oil is not the new tobacco. At the end of the day, as Muffett points out in the video below, the final result is the same, despite who was first to devise the strategies of deception and attacking inconvenient science.

The infamous “Doubt is our product” tobacco memo articulated the strategy most succinctly, but the whole package of deception, delay, and attacks on science have been shared, refined and endlessly deployed by both industries (and many others) since the 1950s.

It reminds me of that old “I learned it by watching you” anti-drug PSA. You’re both still busted, tobacco and oil industries. It doesn’t matter who came first.

Watch the video for the whole story, and check out SmokeandFumes.org for the incredible cache of internal documents uncovered by the Center for International Environmental Law. 

And check out the earlier videos produced by CIEL about Smoke and Fumes too: 

Image credit: SmokeandFumes.org