The anti-frack movement just got a bit cooler thanks to Treasure the Karoo Action Group (TKAG). Today, the citizen-led environmental organization released a hip-hop music video designed to create awareness about the dangers of fracking in South Africa.

The animated music video is a part of TKAG’s larger campaign to prevent fracking in the Karoo region before an adequate scientific evaluation of the process has taken place. “Our drive against fracking has many elements – such as a legal challenge, a challenge to the regulating authority PASA, and community engagements. This music video will become a part of our strategy as we campaign against fracking in South Africa in general and in the Karoo in particular,” said group chairman Jonathan Deal in a press release.

The video features a young Cape Town artist, Jitsvinger, who uses a local dialect to describe social and environmental devastation caused by fracking. The accompanying images are of a young man, who moves through a gradually degraded landscape.