Wiping up Those Tears of Joy – In a More Sustainable Way

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onAug 5, 2009 @ 14:29 PDT

Sometimes, toughing out a difficult relationship can be worth it in the end – as is the case with Greenpeace and tissue giant, Kimberly-Clark. Today Greenpeace announced that after a 5 year battle with with KC to adhere to stricter ecological practices, the two organizations have come to an agreement that โ€œwill ensure greater protection and sustainable management of Canadaโ€™s Borealย Forestโ€.

And they made a funny video too.

ย 

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