Red Flag Consulting


Red Flag Consulting is an Ireland-based PR firm. The firm was founded in 2013 by Karl Brophy and reportedly promotes itself as the “‘eyes and ears in Europe’ for US-based clients.” [1]

A report by the consultancy on what a hard Brexit would mean for the agriculture sector said Red Flag “informs significant decisions for major multinational companies and sectoral organisations” by “partnering with think-tanks, academics and other experts”. [2]

In 2017, the company reportedly hired former Trump White House advisor Andy Hemming, who had also previously served as “research director” for Trump’s 2016 presidential campaign. [3]

Stance on Climate Change 

In 2019, Farming Independent reported that a collection of Irish agricultural organizations had hired Red Flag for “public relations and lobbying advice to counteract negative sentiment about farming in relation to climate change.” The PR firm’s work for US agricultural interests was cited in that report, which indicated that “Red Flag won a competitive tender to spearhead the operation, with its experience of working with the meat industry in the US a key factor for the alliance.” [4]

Red Flag was instrumental in setting up the astroturf Freedom To Farm campaign to demand the controversial weedkiller produced by Monsanto, glyphosate, not be banned by the EU, it was reported in 2018. [5]

Red Flag drew attention from environmental activists Extinction Rebellion in October 2019, who protested outside Red Flag’s Dublin office. An Extinction Rebellion statement objected to Red Flag’s work for the meat and dairy industry on climate change. [6]

In February 2020, Farming Independent reported that Meat and Dairy Facts, a group made up of several industry companies, had chosen a new PR agency and was no longer represented by Red Flag, following “internal clashes.” The two had worked together to “promote positive messages around meat and dairy.” [7]

In April 2020, a Red Flag Consulting Director praised the European Commission for moving slowly amid the COVID-19 pandemic, according to Politico. The report said  “a significant number of items will be delayed, including the Farm to Fork strategy that aims to set targets for organic farming and pesticide use… and maybe even the bloc’s new 2030 climate targets”, quoting a Red Flag director as saying “it’s good that they are giving more time to ensure proper due diligence, process and feedback.” [8]

Role in Pesticides Controversy

In 2018, Unearthed reported that Monsanto had paid up to €200,000 for a ‘grassroots’ farmers campaign to defend the chemical glyphosate, used to make Monsanto’s Roundup herbicide. “Dublin-based political firm Red Flag Consulting led the pro-glyphosate campaign, quietly launching a wide-reaching PR drive and enlisting the support of thousands of farmers from stands at agricultural fairs in ‘the eight most important EU countries,’” Unearthed wrote. [9]

Red Flag reportedly established groups like the now-defunct Agriculture et Liberte in France, the Free to Farm organization in the UK, Liberta di coltivare in Italy, Raum für Landwirtschaft in Germany, Libertad para consultar in Spain, Rolnictwo Dobrej Praktyki in Poland and Vrijheid om te Boeren in the Netherlands, which Unearthed connected to 33 different public events in 2017. [10]


Red Flag spent between €300,000 – €399,999 on EU lobbying in 2019, according to data from [11]

Red Flag is registered on the EU Transparency Register, where Monsanto is listed as a client that has paid €100,000 – €199,999 for lobbying. Another listed client is the Consumer Choice Centre, which was set up in March 2017 and was promoted as “a grassroots-led movement” that “empowers consumers” across the globe, but has been shown to be working on behalf of organisations that have lobbied against climate action including London-based think tank the Institute for Economic Affairs (IEA) and US oil billionaire Charles Koch. [12], [13], [14]

“Climate action”, “environment”, “food safety”, and “agriculture and rural development” are listed among its lobbying fields of interest. [12]

Other Red Flag clients have included the tobacco giant British American Tobacco, and reportedly include “a number of other agri-chemical companies.” [4]


LobbyFacts.EU lists the following as clients of Red Flag: [11]

  • British American Tobacco
  • Monsanto
  • EDiMA
  • Consumer Choice Center
  • spiritsEUROPE
  • Google
  • ESTA
  • Aurora Cannabis
  • Irish Distillers Limited (Pernod Ricard)
  • ResMed
  • Lithuanian Chamber of Agriculture


  1. Clients watch firm in legal glare,” Independent.IE, March 25, 2018. Archived November 9, 2020. URL:
  2. The EU Meat Industry in a Hard Brexit Scenario,” UECBV – Red Flag. Archived November 9, 2020. Archived .pdf on file at DeSmog.
  3. Ciarán Hancock. “PR agency Red Flag hires former White House adviser,” The Irish Times, September 23, 2017. Archived November 9, 2020. URL:
  4. Margaret Donnelly, Claire Fox. “Agri-food alliance brings in big guns to fight negative press,” Farming Independent, September 17, 2019. Archived November 9, 2020. URL:
  5. James Moore. “PR company accused of using ‘tobacco lobbyist tactics’ to promote weedkiller linked to cancer,” The Independent, October 16, 2018. Archived November 6, 2020. URL:
  6. Aoife Moore. “Extinction Rebellion carry out fourth day of protest in Dublin,” Independent.IE, October 10, 2019. Archived November 9, 2020. URL:
  7. Margaret Donnelly. “Meat and Dairy Facts changes PR advisors,” Farming Independent, February 4, 2020. Archived November 9, 2020. URL:
  8. Christina Gonzalez, Laurens Cerulus, Eline Schaart. “Lobbyists ask EU to pause new laws,” Politico, April 21, 2020. Archived November 9, 2020. URL:
  9. Zach Boren, Arthur Neslen. “How lobbyists for Monsanto led a ‘grassroots farmers’ movement against an EU glyphosate ban,” Unearthed, October 17, 2018. Archived November 9, 2020. URL:
  10. Red Flag glyphosate groups (spreadsheet),” Unearthed. Archived .pdf on file at DeSmog.
  11. Red Flag,” LobbyFactsEU. Archived November 9, 2020. URL:
  12. Red Flag,” EU Transparency Register. Archived November 9, 2020. URL:
  13. Harry Cooper and Quentin Ariès. “POLITICO Brussels Influence: Consumersa for liberty – EU breaches justice rules,” Politico, March 24, 2017. Archived November 9, 2020. URL:
  14. Home,” Consumer Choice Centre. Archived November 9, 2020. URL:

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