New research presents a first industry-wide global assessment of the sport's carbon emissions.
New research from the Badvertising campaign highlights an alarming trend.
Olympic sponsorship deals with Air France, Toyota and ArcelorMittal will produce more emissions than eight coal plants running for an entire year, a new Badvertising report shows.
Corporations are using sport to sell the high-carbon products that are killing our winters, and now we can put a figure on the damage their money does.
Major polluters are wielding sponsorship as a weapon to make polluting products and lifestyles appear acceptable.
Left unaddressed, the warping of our collective consciousness by fossil industry propaganda will make it impossible to achieve the civilisation level transformation required for life as we know it to survive the 21st century.
