WPP

Background

WPP is the world’s largest advertising holding company by revenue.1Eva Mathews & Sarah Young. “Advertising group WPP to merge two major creative agencies,” Reuters, October 17, 2023. Archived October 17, 2023. Archive URL: https://archive.ph/MNmV0 Through its numerous subsidiaries, including VML and Ogilvy, WPP has worked for fossil fuel clients including Saudi Aramco2Campaign Middle East – Saudi Arabia Report 2022,” page 32. Campaign Middle East, published on Issuu, May 31, 2022. Archived .pdf available at DeSmog., Shell, BP, and TotalEnergies. 

WPP is based in London. 

Funding

WPP reported revenue of £11.8 billion ($14.38 billion) with pass through costs removed for 2022; with pass through costs included, its revenue was £14.4 billion ($17.5 billion).3Annual Report 2022,” WPP, March 23, 2023. Archived July 14, 2023. Archive URL: https://archive.ph/nGlMH 

Stance on Climate Change 

WPP pledged to reach net-zero emissions from its direct operations by 2025, and across its supply chain by 2030.4Annual Report 2022,” WPP, March 23, 2023. Archived July 14, 2023. Archive URL: https://archive.ph/nGlMH 

WPP had 55 contracts with fossil fuel clients across 2022 and 2023, more than any of the other five major holding companies in the advertising industry, according to a report by Clean Creatives.5“The F-List 2023,” Clean Creatives, September 19, 2023. Archived September 19, 2023. Archive URL: https://archive.is/kCbeA 

Key People

Position20232022202120202019
Roberto QuartaChairmanYYYYY
Mark ReadCEOYYYYY
Joanne WilsonCFOY
Andrew ScottCOOY
Angela Ahrendts DBEDirectorYYYY
Simon DingemansDirectorYY
Sandrine DufourDirectorYYYY
Tom Ilube CBEDirectorYYYY
Cindy Rose OBEDirectorYYYYY
Keith Weed CBEDirectorYYYYY
Jasmine WhitbreadDirectorYYYYY
Dr. Ya-Qin ZhangDirectorYYY

Clients

YearRegion/CountryClientCampaignIncome, if availableWPP SubsidiaryCitation
2023American Petroleum InstituteOgilvy6Lobbying Disclosure Act of 1995 (Section 5): Ogilvy Government Relations,” Clerk of the House of Representatives & Secretary of the Senate, April 19, 2023Archived October 24, 2023
2023AustraliaAustralian Gas Infrastructure GroupCannings Purple7Lobbyist Details,” Public Sector Commission, October 12, 2023. Archived March 28, 2023. Archive URL: https://archive.ph/XbNcn
2023BPLandor & Fitch8Castrol unveils refreshed brand to reflect the changing needs of customers,” BP, February 28, 2023. Archived August 18, 2023. Archive URL: https://archive.ph/IwikM
2023BPMindshare9Smarties APAC: FUTURE OF MARKETING EXCELLENCE,” MMA Global, 2023. Archived October 30, 2023. Archive URL: https://archive.ph/jIwaO
2023British GasThe&Partnership10British Gas PeakSave Brand_60s,” The&Partnership Vimeo Account, October 13, 2023. Archived October 23, 2023. Archive URL: https://archive.ph/d2ZfT
2023CEPSADesign Bridge and Partners11About,” Design Bridge and Partners, 2023. Archived October 21, 2023. Archive URL: https://archive.ph/CoQt3
2023ChevronWavemaker12Chevron TV Spot, ‘Renewable Diesel’,” iSpotTV, January 23, 2023. Archived October 24, 2023. Archive URL: https://archive.ph/2DuIR
2023Chevron (Caltex)VMLY&R13Eric Baumgartner,” VMLY&R, 2023. Archived March 21, 2023. Archive URL: https://archive.ph/dMYoK
2023AustraliaDomGas AllianceCannings Purple14Lobbyist Details,” Public Sector Commission, October 12, 2023. Archived March 28, 2023. Archive URL: https://archive.ph/XbNcn
2023Middle EastEmirates National Oil CompanyAsda’a BCW15[Press Release]. “ENOC Group and QatarEnergy announce 10-year condensate supply agreement,” Zawya, July 10, 2023. Archived July 12, 2023. Archive URL: https://archive.ph/Zne11
2023AustraliaEquinor Barton Deakin16The Lobbyists Register,” New South Wales Electoral Register, 2023. Archived .png available at DeSmog. 
2023Equinor Hawker Britton17Hawker Britton Group Pty Limited,” NSW Electoral Register, 2023. Archived October 23, 2023. Archived .png available at Desmog. 
2023ExxonMobilHill + Knowlton Strategies18“Imperial Oil Limited / Samira Levesque, Consultant,” Office of the Commissioner of Lobbying of Canada, July 21, 2023. Archived October 23, 2023. Archive URL: https://archive.ph/mBYkT#direct
2023Indian OilGrey19P. Sri Krishna. “Indian oil invokes an experience of cause, joy & accomplishment in their Holi film,” Passionate in Marketing, March 14, 2023. Archived April 2, 2023. Archive URL: https://archive.ph/uD1ni
2023AustraliaInpexCannings Purple20Lobbyist Details,” Public Sector Commission, October 12, 2023. Archived March 28, 2023. Archive URL: https://archive.ph/XbNcn
2023IpirangaDesign Bridge and Partners21Ipiranga apresenta nova marca e identidade assinada pela Superunion,” Inteligemcia, March 15, 2023. Archived April 26, 2023. Archive URL: https://archive.ph/RIkAE
2023KleenheatThe Brand Agency22Kim Shaw. “KLEENHEAT LAUNCHES ‘NO SONG AND DANCE’ CAMPAIGN VIA THE BRAND AGENCY,” Campaign Brief, July 10, 2023. Archived October 24, 2023. Archive URL: https://archive.ph/hNGYP
2023PetrobrasOgilvy23Petrobras define critérios de divisão de jobs entre Ogilvy e Propeg,” Meio & Mensagem, August 11, 2022. Archived August 3, 2023. Archive URL: https://archive.ph/U5iea
2023AustraliaPilot EnergyCannings Purple24Lobbyist Details,” Public Sector Commission, October 12, 2023. Archived March 28, 2023. Archive URL: https://archive.ph/XbNcn
2023Rio TintoWunderman Thompson25Pass it On: Purpose Video,” Rhythm Films. Archived August 2, 2023. Archive URL: https://archive.li/G2WuH 
2023Middle EastSaudi AramcoAKQA26Campaign Middle East – Saudi Arabia Report 2023,” page 27. Campaign Middle East, published on Issuu, May 30, 2023. Archived .pdf available at DeSmog. 
2023Saudi AramcoHill + Knowlton Strategies27Maja Pawinska Sims. “2023 Middle East Consultancies of the Year,” Provoke Media, March 2023. Archived June 3, 2023. Archive URL: https://archive.ph/ftrrN
2023ShellEssenceMediaCom28Sam Bradley. “Can media agencies afford not to pitch for Shell’s business?” The Drum, June 19, 2023. Archived June 27, 2023. Archive URL: https://archive.ph/pOMGQ
2023ShellVMLY&R29Argentina: Lo nuevo de VMLY&R Commerce para Shell,” Insider, July 4, 2023. Archived October 24, 2023. Archive URL: https://archive.ph/2p33N
2023ShellClick Media30Our Works,” Click Media, 2023. Archived October 24, 2023
2023ShellWunderman Thompson31ASA Ruling on Shell UK Ltd t/a Shell,” Advertising Standards Authority, June 7, 2023. Archived August 1, 2023. Archive URL: https://archive.li/VR8eq 
2023TotalEnergiesWavemaker32Salma Wahby. “TotalEnergies Employs a Pop Culture Jingle To Promote New Rubia Engine Oil,” Think Marketing Magazine, June 13, 2023. Archived October 24, 2023. Archive URL: https://archive.ph/FpDku
2023WoodsideThe Brand Agency33“About Us,” Woodside, Archived March 2, 2023. Archive URL: https://archive.ph/S9QbP
2022Middle EastAbu Dhabi Future Energy Company (Masdar)Asda’a BCW34OMB No. 1124-0004; Expires July 31, 2023 Exhibit B to Registration Statement Pursuant to the Foreign Agents Registration Act of 1938, as amended,” U.S. Department of Justice, November 3, 2022. Archived January 12, 2023
2022African Oil WeekOgilvy 35Successful Africa Oil Week Ends with Multiple Licensing, Exploration Announcements,” The Guardian, October 11, 2022. Archived October 24, 2023. Archive URL: https://archive.ph/5zZFT
2022BP25,000€ – 49,999€FGS Global36FGS Global (Europe) GmbH,” Lobby Facts EU, August 28, 2023. Archived May 24, 2023. Archive URL: https://archive.ph/4Zg2H
2022BPGrey 37Clients,” Grey Africa, 2022. Archived October 27, 2022. 
2022BPVMLY&R38Campaign 28th February 2022 – 300th Issue,” page 65, Motivate Media, February 28, 2022. Archived October 30, 2023.
2022British GasThe&Partnership39The&Partnership retains British Gas creative but media goes from WPP to OMD,” More About Advertising, August 9, 2022. Archived February 6, 2023. Archive URL: https://archive.ph/4rBuA
2022Chevron60,000,000Wavemaker40Erik Oster. “Wavemaker Retains $60 Million Chevron Global Media Account,” Adweek, August 27, 2019. Archived .pdf available at DeSmog. 
2022Chevron (Caltex)VMLY&R41Campaign Spotlight: Caltex partners with VMLY&R and Def Jam Southeast Asia for the #Caltexunstoppablestar challenge on TikTok,” Adobo Magazine, March 2, 2022. Archived October 24, 2023
2022CLP PowerWavemaker42New Business League Hong Kong – July 2022,” R3, September 9, 2022. Archived October 5, 2022. Archived .pdf available at DeSmog. 
2022ConocoPhilipsHawker Britton43Margin Call: Gas Group APPEA a little late to the party,” The Australian, April 24, 2023. Archived May 12, 2023. Archive URL: https://archive.ph/DRwby
2022AustraliaDomGas AllianceCannings Purple44Lobbyist Details,” Public Sector Commission, October 12, 2023. Archived March 28, 2023. Archive URL: https://archive.ph/XbNcn
2022EnelOgilvy45ENEL BRASIL LLEVA LA SEGURIDAD CON LA RED ELÉCTRICA AL UNIVERSO DE LOS JUEGOS,” Latinspots.com, August 2, 2022. Archived October 30, 2023.
2022AustraliaEquinor Barton Deakin46The Lobbyists Register,” New South Wales Electoral Register, 2023. Archived .png available at DeSmog. 
2022Equinor Hawker Britton47Hawker Britton Group Pty Limited,” NSW Electoral Register, 2023. Archived October 23, 2023. Archived .png available at Desmog. 
2022ExxonMobilHill + Knowlton Strategies/ Group SJR48ExxonMobil is Using An Innovative AR Experience To Showcase How Carbon Capture Storage Can Remove 90% of Industrial CO2 Emissions,” Groove Jones, January 17, 2022. Archived June 9, 2023. Archive URL: https://archive.ph/pIWte
2022Middle EastGE Gas Power MENAAsda’a BCW492023 Agencies of the Year EMEA,” PRovoke Media, March 2023. Archived June 3, 2023. Archive URL: https://archive.ph/ftrrN
Campaign Middle East – Saudi Arabia Report 2022,” page 36. Campaign Middle East, published on Issuu, May 31, 2022. Archived .pdf available at DeSmog. 
2022IpirangaMutato50Dança das Contas: Ipiranga, Deezer e outras,” Meio&Mensagem, August 8, 2022. Archived October 24, 2023. Archive URL: https://archive.ph/96TJd
2022KleenheatThe Brand Agency51Kim Shaw. “KLEENHEAT LAUNCHES NEXT ITERATION OF ITS “ARE YOU THINKING ABOUT GAS?” BRAND CAMPAIGN VIA THE BRAND AGENCY,” Campaign Brief, July 5, 2022. Archive URL: https://archive.ph/MVh2U
2022EuropeNesteBurson Cohn & Wolfe52Neste Oyj,” Lobby Facts EU, April 7, 2023. Archived October 20, 2023. Archive URL: https://archive.ph/z6xUT
2022Oil and Gas Climate InitiativeHill + Knowlton Strategies53Camilla Hodgson. “COP27 communications group lambasted over work for fossil-fuel industry,” Financial Times, November 17, 2022. Archived November 18, 2022. Archive URL: https://archive.ph/TiIQq
2022PetrobrasOgilvy54Petrobras define critérios de divisão de jobs entre Ogilvy e Propeg,” Meio & Mensagem, August 11, 2022. Archived August 3, 2023. Archive URL: https://archive.ph/U5iea
2022AustraliaPilot EnergyCannings Purple55Lobbyist Details,” Public Sector Commission, October 12, 2023. Archived March 28, 2023. Archive URL: https://archive.ph/XbNcn
2022PTTOgilvy56THE WORK 2022 ASIA HOT LIST #7: OGILVY THAILAND,” Campaign Brief, August 18, 2022. Archived August 29, 2022. Archive URL: https://archive.ph/FHY7a
2022Middle EastSaudi AramcoAKQA57Campaign Middle East – Saudi Arabia Report 2022,” page 32. Campaign Middle East, published on Issuu, May 31, 2022. Archived .pdf available at DeSmog. 
2022Middle EastSaudi AramcoAsda’a BCW58Campaign Middle East – Saudi Arabia Report 2022,” page 36. Campaign Middle East, published on Issuu, May 31, 2022. Archived .pdf available at DeSmog. 
2022Saudi AramcoHill + Knowlton592022 Aramco Saudi Ladies International lines up with 108 of the world’s best golfers representing 27 different countries,” Zawya, March 15, 2022. Archived December 2, 2022. Archive URL: https://archive.ph/rXOFD
2022ShellEssenceMediaCom60Campaign Middle East – Saudi Arabia Report 2022,” page 48. Campaign Middle East, published on Issuu, May 31, 2022. Archived .pdf available at DeSmog. 
2022ShellVMLY&R61Shell: Micro-moments,” Ads of the World, December 2022. Archived August 23, 2023. Archive URL: https://archive.ph/llNuw
2022ShellClick Media62Capture life contexts and leverage brand/product advantages with speed. That’s how agility works and that’s how Shell Advance Fuel Save stays relevant with customers,” We are Click Facebook Account, March 21, 2022. Archived October 24, 2023. Archive URL: https://archive.ph/nQhRz
2022BrazilShellWunderman Thompson63Thales Brandão. “Shell Brazil launches new phase of the “Energy that Comes from People” campaign,” Cidademarketing, August 18, 2022. Archived August 19, 2022. Archive URL: https://archive.ph/7jcrE 
2022Thai Oil VMLY&R64Insight: Ogilvy, DDB, and Wunderman Thompson maintain top spots in R3 Worldwide’s June creative APAC rankings,” Adobo Magazine, August 19, 2022. Archived May 28, 2023. Archive URL:  https://archive.ph/5y4Lk
2022TotalEnergiesWavemaker65TotalEnergies launches #LambaChalega campaign with Wavemaker India,” Exchange4Media, February 12, 2022. Archived March 10, 2022. Archive URL: https://archive.ph/Dl4Mc
2022WoodsideThe Brand Agency66“About Us,” WoodsideArchived March 3, 2022. Archive URL: https://archive.ph/uxpj4
2021BPVMLY&R67BP: The energy that drives me,” Ads of the World, September 2021. Archived October 24, 2023. Archive URL: https://archive.ph/CN1Cm
2021British GasThe&Partnership68British Gas: This Is What Sustainability Looks Like by The&Partnership,” The Drum, September 2021. Archived September 20, 2021. Archive URL: https://archive.ph/6pRDA
2021Chevron60,000,000Wavemaker69Erik Oster. “Wavemaker Retains $60 Million Chevron Global Media Account,” Adweek, August 27, 2019. Archived .pdf available at DeSmog. 
2021Chevron (Caltex)VMLY&R70Caltex Techron,” VMLY&R, 2021. Archived February 26, 2021. Archive URL: https://archive.ph/Xk6QD
2021AustraliaDomGas AllianceCannings Purple71Lobbyist Details,” Public Sector Commission, October 12, 2023. Archived March 28, 2023. Archive URL: https://archive.ph/XbNcn
2021Middle EastEmirates National Oil CompanyAsda’a BCW72ENOC Group ready to welcome the world at Expo 2020 Dubai,” Zawya, September 15, 2021. Archived October 20, 2023. Archive URL: https://archive.ph/Mfvc8
2021EnelOgilvy73Paula Filizola. “Ogilvy ganha concorrência da Enel Brasil e divulga primeira campanha,” Metrópoles, June 16, 2021. Archived July 24, 2021. Archive URL: https://archive.ph/NuDaF
2021Equinor Design Bridge and Partners74Superunion y Notpla ganan el Grand Prix de Diseño del Festival Internacional de Creatividad de Cannes,” Gráffica, June 25, 2021. Archived February 25, 2023. Archive URL: https://archive.ph/OQAki
2021ExxonMobilHill + Knowlton Strategies75ExxonMobil: Moving with CNG,” The Dots, 2021. Archived October 23, 2023. Archive URL: https://archive.ph/Qg9g5
India moving with CNG: Lata’s story,” ExxonMobil Youtube Account, January 13, 2021. 
2021Middle EastGE Gas Power MENAAsda’a BCW76GE’S JEBEL ALI SERVICE CENTER: 15 YEARS OF POWERING THE WORLD FORWARD FROM THE UAE,” ME News, November 30, 2021. Archived October 20, 2023. Archive URL: https://archive.ph/pO6Hi
2021Indian OilGrey77Grey Group India combats excessive honking in new IndianOil campaign launched on World Environmental Day,” Campaign Brief Asia, June 8, 2021. Archived June 12, 2021. Archive URL: https://archive.ph/OOQA1
2021KleenheatThe Brand Agency78Kleenheat | Are you thinking about gas? | Locked Out (30 sec),” Kleenheat Youtube Account, June 9, 2021. Archive URL: https://archive.ph/nREja
2021EuropeNeste50,000€ – 99,999€Burson Cohn & Wolfe79Neste Oyj,” Lobby Facts EU, April 7, 2023. Archived October 20, 2023. Archive URL: https://archive.ph/z6xUT
2021PTTOgilvy802021 SABRE Awards Asia-Pacific Winners,” PRovoke Media, September 2021. Archived August 1, 2023. Archive URL: https://archive.ph/sMBzX
2021Middle EastSaudi AramcoAKQA81Sofia Serrano.”AKQA introduces Aramco LIFE: a bold approach to internal communications,” Campaign Middle East, April 5, 2021. Archived April 18, 2021. Archive URL: https://archive.ph/b8FmI 
2021Saudi AramcoHill + Knowlton Strategies82Renad Abusamaan,” Behance, Archived August 28, 2022. Archive URL: https://archive.ph/pGtUq
2021ShellEssenceMediaCom83Sam Bradley. “Can media agencies afford not to pitch for Shell’s business?” The Drum, June 19, 2023. Archived June 27, 2023. Archive URL: https://archive.ph/pOMGQ
2021ShellHill+Knowlton, Finsbury, Wunderman Thompson842022 SABRE Awards EMEA Winners,” PRovoke Media, May 27, 2022. Archived March 24, 2023. Archive URL: https://archive.ph/FY2BS 85Shell to Simplify Business with ‘Resounding Support’ by Shareholders,” Natural Gas Intelligence, December 10, 2021. Archived July 2, 2022
2021ShellKantar86MRS AWARDS 2022,” page 46, MRS, 2022. Archived October 23, 2023
2021ShellVMLY&R87“Marketing Magazine: The Ham Report,” page 40. Marketing Magazine, February 2022. Archived February 3, 2023
2021BrazilShellWunderman Thompson88Energia que vem da gente – Wunderman Thompson / Shell,” Clube de Criação, December 3, 2021. Archived August 1, 2023. Archive URL: https://archive.li/n99wK
2020BPGrey89Clients,” Grey Africa, 2020. Archived June 25, 2020. 
2020BPMindshare90Responses of David Lawler, Chairman and President, BP America Inc., to Questions for the Record for the Oversight and Reform Committee hearing held on October 28, 2021,” U.S. House of Representatives, October 28, 2021. Archived December 26, 2022
2020British GasThe&Partnership91British Gas: Here to Solve,” The&Partnership, February 2, 2020. Archived June 4, 2023. Archive URL: https://archive.ph/I5Dsx
2020Chevron60,000,000Wavemaker92Erik Oster. “Wavemaker Retains $60 Million Chevron Global Media Account,” Adweek, August 27, 2019. Archived .pdf available at DeSmog. 
2020Chevron (Caltex)VMLY&R93Caltex: The Journey Goes On,” Ads of the World, June 2020. Archived June 5, 2023. Archive URL: https://archive.ph/etnoT
2020AustraliaDomGas AllianceCannings Purple94Lobbyist Details,” Public Sector Commission, October 12, 2023. Archived March 28, 2023. Archive URL: https://archive.ph/XbNcn
2020Equinor Design Bridge and Partners95Showcase: Equinor,” Superunion Facebook page, November 30, 2020. Archived October 22, 2023. Archive URL: https://archive.ph/HdqYa
2020Equinor Hawker Britton96Hawker Britton Group Pty Ltd,” South Australian Lobbyist Register, September 2023. Archived October 23, 2023. Archive URL: https://archive.ph/158AV
2020ExxonMobilHill + Knowlton Strategies/ Group SJR97The 2020 Platinum PR Awards: Finalists Named, Winners Unveiled Oct. 27 During Virtual Gala,” PR News, October 2, 2020. Archived March 20. 2023. Archive URL: https://archive.ph/hKzJ7
2020Middle EastGE Gas Power MENAAsda’a BCW98(Press Release). “GE to scale up power stability through two new agreements with Iraqi Ministry of Electricity,” General Electric, August 19, 2020. Archived May 30, 2023. Archive URL: https://archive.ph/7t3OW
2020KleenheatThe Brand Agency99THE BRAND AGENCY HELPS KLEENHEAT LAUNCH ‘KLEENHEAT TREATS’,” The Brand Agency, January 22, 2020. Archived March 2, 2023. Archive URL: https://archive.ph/qwE0a
2020ShellEssenceMediaCom100Sam Bradley. “Can media agencies afford not to pitch for Shell’s business?” The Drum, June 19, 2023. Archived June 27, 2023. Archive URL: https://archive.ph/pOMGQ
2020ShellVMLY&R101Abastecidos de música,” Adlatina, July 15, 2020. Archived October 24, 2023. Archive URL: https://archive.ph/KQ38J
2019AustraliaAustralian Gas Infrastructure GroupCannings Purple102Case Study: Australian Gas Infrastructure Group,” Cannings Purple, 2019. Archived November 22, 2022. Archive URL: https://archive.ph/RHwxE
2019BPGrey103Grey Advertising Africa excels in the Scopen Agency Scope study,” Grey Africa, March 5, 2020. Archived March 7, 2020. Archive URL: https://archive.ph/8Fbhi
2019BPOgilvy104BP LAUNCHES ‘BP RUN’ CAMPAIGN VIA WPP’S TEAM ENERGY TO CELEBRATE 100 YEARS IN AUSTRALIA,” Campaign Brief, May 23, 2019Archived August 8, 2023. Archive URL: https://archive.ph/T87MX
2019BPMindshare105Mustafa Mirreh. “#PMA20: Mindshare on Winning Best Lead Generation Campaign,” Performance In, October 15, 2020. Archived March 28, 2023. Archive URL: https://archive.ph/CBCQ4
2019British GasWPP 106British Gas Owner Centrica Retains WPP With New Cross-Agency Team For Global Brief,” ID Comms, July 22, 2019. Archived October 23, 2023. Archive URL: https://archive.ph/qijkO
2019Chevron60,000,000Wavemaker107Erik Oster. “Wavemaker Retains $60 Million Chevron Global Media Account,” Adweek, August 27, 2019. Archived .pdf available at DeSmog. 
2019Chevron (Caltex)VMLY&R108Caltex launches regional brand campaign, partners National Geographic for content,” VMLY&R, October 21, 2019. Archived March 23, 2023. Archive URL: https://archive.ph/aQZ6u
2019Equinor Hawker Britton109Hawker Britton Group Pty Ltd,” South Australian Lobbyist Register, September 2023. Archived October 23, 2023. Archive URL: https://archive.ph/158AV
2019ExxonMobilHill + Knowlton Strategies110The Role of Public Relations Firms in Preventing Action on Climate Change,” House Natural Resources Committee Staff Report, September 14, 2022. Archived May 11, 2023. Archived .pdf copy available at DeSmog.  111SCHOOL OF EXXONMOBIL,” Melissa Noble, 2023. Archived February 28, 2022. Archive URL: https://archive.ph/Fufj3
2019Indian OilGrey112IndianOil tells the inspiring story of these two heroes in their new campaign,” AdGully, September 13, 2019. Archived September 7, 2020. Archive URL:  https://archive.ph/AC1Qc
2019KleenheatThe Brand Agency113Kleenheat – Let Life Flow – NG Local Focus 30” TVC,” The Brand Agency Vimeo Account, 2019. Archived October 24, 2023. Archive URL: https://archive.ph/n5qv5
2019ShellEssenceMediaCom114Vietnam – Brand Awareness,” MMA Smarties 2019 Winners Gallery, 2019. Archived August 14, 2022. Archive URL: https://archive.ph/tICvt
2018AustraliaAustralian Gas Infrastructure GroupCannings Purple115Case Study: Australian Gas Infrastructure Group,” Cannings Purple, 2019. Archived November 22, 2022. Archive URL: https://archive.ph/RHwxE
2018BPGrey, Ogilvy, VML, Mindshare, Essence, SocialLabs, Landor116MAJA PAWINSKA SIMS. “WPP Launches Team Energy To Handle Global BP Marketing Brief,” ProvokeMedia, May 11, 2018. Archived October 7, 2022. Archive URL: https://archive.ph/sFLei
2018BPMindshare117Mustafa Mirreh. “#PMA20: Mindshare on Winning Best Lead Generation Campaign,” Performance In, October 15, 2020. Archived March 28, 2023. Archive URL: https://archive.ph/CBCQ4
2018Equinor Design Bridge and Partners118EQUINOR – THE NEW NORTH STAR,” WPPed Cream, 2019. Archived October 22, 2023. Archive URL: https://archive.ph/k4lBr 119EQUINOR,” Superunion, 2018. Archived June 26, 2022.
2018Equinor Hawker Britton120Hawker Britton Group Pty Ltd,” South Australian Lobbyist Register, September 2023. Archived October 23, 2023. Archive URL: https://archive.ph/158AV
2018ExxonMobilHill + Knowlton Strategies121The Role of Public Relations Firms in Preventing Action on Climate Change,” House Natural Resources Committee Staff Report, September 14, 2022. Archived May 11, 2023. Archived .pdf copy available at DeSmog. 
2018Indian OilGrey122Indian Oil’s new campaign explains motorists benefits of using premium fuel in a humourous way,” Exchange4Media, July 3, 2018. Archived October 23, 2023. Archive URL: https://archive.ph/OOQA1
2018ShellEssenceMediaCom123Stephen Lepitak. “Shell confirms ‘Agency of the Future’ roster and MediaCom appointment,” The Drum, August 1, 2018. Archived December 2, 2021. Archive URL: https://archive.ph/H24li
2018ShellEssenceMediaCom124Gideon Spanier. “JWT and MediaCom on alert as Shell calls global creative and media review,” Campaign Asia, January 25, 2018. Archived December 2, 2021. Archive URL: https://archive.ph/KplXW
2017BPMindshare125Delighted to have worked with @BP_plc on the very moving @ParaAthletics ad.Looking great here @PaddingtonCen @ScreenOutdoor @mindshare_uk,” Split Milk Media X Account, July 25, 2017. Archived July 25, 2023. 
2017Chevron (Caltex)VMLY&R126Campaign Spotlight: Y&R Philippines makes fueling up more fun with the Caltex Liter Lottery,” Adobo Magazine, May 26, 2017. Archived October 24, 2023. Archive URL: https://archive.ph/cwxa8
2017ExxonMobilHill + Knowlton Strategies127The Role of Public Relations Firms in Preventing Action on Climate Change,” House Natural Resources Committee Staff Report, September 14, 2022. Archived May 11, 2023. Archived .pdf copy available at DeSmog. 
2017ShellVML128Gideon Spanier. “JWT and MediaCom on alert as Shell calls global creative and media review,” Campaign Asia, January 25, 2018. Archived December 2, 2021. Archive URL: https://archive.ph/KplXW
2017ShellEssenceMediaCom129Gideon Spanier. “JWT and MediaCom on alert as Shell calls global creative and media review,” Campaign Asia, January 25, 2018. Archived December 2, 2021. Archive URL: https://archive.ph/KplXW
2016BPOgilvy130BP: The Energy Within,” Ads of the World, July 2016. Archived January 28, 2023. Archive URL: https://archive.ph/hTzwx
2016BPMindshare131Emily Tan. “WPP forms Team Energy to handle BP’s global media, advertising and communications account,” Campaign U.S., May 9, 2018. Archived July 27, 2023. Archive URL: https://archive.ph/yOe0G
2016ExxonMobilHill + Knowlton Strategies/ Group SJR132The Role of Public Relations Firms in Preventing Action on Climate Change,” House Natural Resources Committee Staff Report, September 14, 2022. Archived May 11, 2023. Archived .pdf copy available at DeSmog. 
2016ShellVML133Gideon Spanier. “JWT and MediaCom on alert as Shell calls global creative and media review,” Campaign Asia, January 25, 2018. Archived December 2, 2021. Archive URL: https://archive.ph/KplXW
2016ShellEssenceMediaCom134Gideon Spanier. “JWT and MediaCom on alert as Shell calls global creative and media review,” Campaign Asia, January 25, 2018. Archived December 2, 2021. Archive URL: https://archive.ph/KplXW
2015BPMindshare135Emily Tan. “WPP forms Team Energy to handle BP’s global media, advertising and communications account,” Campaign U.S., May 9, 2018. Archived July 27, 2023. Archive URL: https://archive.ph/yOe0G
2015ShellVML136Gideon Spanier. “JWT and MediaCom on alert as Shell calls global creative and media review,” Campaign Asia, January 25, 2018. Archived December 2, 2021. Archive URL: https://archive.ph/KplXW
2015ShellEssenceMediaCom137Gideon Spanier. “JWT and MediaCom on alert as Shell calls global creative and media review,” Campaign Asia, January 25, 2018. Archived December 2, 2021. Archive URL: https://archive.ph/KplXW
2014BPOgilvy138Arun Sudhaman. “Ogilvy PR Lands Global BP Assignment,” PRovoke Media, July 1, 2014. Archived October 2, 2022. Archive URL: https://archive.ph/DG646
2014BPMindshare139Emily Tan. “WPP forms Team Energy to handle BP’s global media, advertising and communications account,” Campaign U.S., May 9, 2018. Archived July 27, 2023. Archive URL: https://archive.ph/yOe0G
2014ShellVML140Gideon Spanier. “JWT and MediaCom on alert as Shell calls global creative and media review,” Campaign Asia, January 25, 2018. Archived December 2, 2021. Archive URL: https://archive.ph/KplXW
2014ShellEssenceMediaCom141Gideon Spanier. “JWT and MediaCom on alert as Shell calls global creative and media review,” Campaign Asia, January 25, 2018. Archived December 2, 2021. Archive URL: https://archive.ph/KplXW
2013BPMindshare142Going a little further! BP Brainstorm on a Bus. #NYCHuddle @Mindshare_NA @gojoemaceda @CindyGus,” Mike Yablonski X Account, November 21, 2013Archived July 25, 2023. Archive URL: https://archive.ph/Fkv17
2013ShellVML143Gideon Spanier. “JWT and MediaCom on alert as Shell calls global creative and media review,” Campaign Asia, January 25, 2018. Archived December 2, 2021. Archive URL: https://archive.ph/KplXW
2013ShellEssenceMediaCom144Gideon Spanier. “JWT and MediaCom on alert as Shell calls global creative and media review,” Campaign Asia, January 25, 2018. Archived December 2, 2021. Archive URL: https://archive.ph/KplXW
2012BPMindshare145Emily Tan. “WPP forms Team Energy to handle BP’s global media, advertising and communications account,” Campaign U.S., May 9, 2018. Archived July 27, 2023. Archive URL: https://archive.ph/yOe0G
2012Saudi AramcoHill + Knowlton Strategies146Arun Sudhaman. “Oil Giant Saudi Aramco Rethinks Global Comms Strategy,” Provoke Media, March 19, 2012. Archived October 23, 2023. Archive URL: https://archive.ph/eVINT
2012ShellVML147Gideon Spanier. “JWT and MediaCom on alert as Shell calls global creative and media review,” Campaign Asia, January 25, 2018. Archived December 2, 2021. Archive URL: https://archive.ph/KplXW
2012ShellEssenceMediaCom148Gideon Spanier. “JWT and MediaCom on alert as Shell calls global creative and media review,” Campaign Asia, January 25, 2018. Archived December 2, 2021. Archive URL: https://archive.ph/KplXW
2011BPMindshare149Emily Tan. “WPP forms Team Energy to handle BP’s global media, advertising and communications account,” Campaign U.S., May 9, 2018. Archived July 27, 2023. Archive URL: https://archive.ph/yOe0G
2011ShellVML150Gideon Spanier. “JWT and MediaCom on alert as Shell calls global creative and media review,” Campaign Asia, January 25, 2018. Archived December 2, 2021. Archive URL: https://archive.ph/KplXW
2011ShellEssenceMediaCom151Gideon Spanier. “JWT and MediaCom on alert as Shell calls global creative and media review,” Campaign Asia, January 25, 2018. Archived December 2, 2021. Archive URL: https://archive.ph/KplXW
2010BPMindshare152Emily Tan. “WPP forms Team Energy to handle BP’s global media, advertising and communications account,” Campaign U.S., May 9, 2018. Archived July 27, 2023. Archive URL: https://archive.ph/yOe0G
2010ShellVML153Gideon Spanier. “JWT and MediaCom on alert as Shell calls global creative and media review,” Campaign Asia, January 25, 2018. Archived December 2, 2021. Archive URL: https://archive.ph/KplXW
2010ShellEssenceMediaCom154Gideon Spanier. “JWT and MediaCom on alert as Shell calls global creative and media review,” Campaign Asia, January 25, 2018. Archived December 2, 2021. Archive URL: https://archive.ph/KplXW
2009BPOgilvy155BP: Much More,” Ads of the World, December 2009. Archived January 29, 2023. Archive URL: https://archive.ph/rFcyz
2009BPMindshare156Emily Tan. “WPP forms Team Energy to handle BP’s global media, advertising and communications account,” Campaign U.S., May 9, 2018. Archived July 27, 2023. Archive URL: https://archive.ph/yOe0G
2009ShellVML157Gideon Spanier. “JWT and MediaCom on alert as Shell calls global creative and media review,” Campaign Asia, January 25, 2018. Archived December 2, 2021. Archive URL: https://archive.ph/KplXW
2009ShellEssenceMediaCom158Gideon Spanier. “JWT and MediaCom on alert as Shell calls global creative and media review,” Campaign Asia, January 25, 2018. Archived December 2, 2021. Archive URL: https://archive.ph/KplXW
2008BPMindshare159Emily Tan. “WPP forms Team Energy to handle BP’s global media, advertising and communications account,” Campaign U.S., May 9, 2018. Archived July 27, 2023. Archive URL: https://archive.ph/yOe0G
2008ShellVML160Gideon Spanier. “JWT and MediaCom on alert as Shell calls global creative and media review,” Campaign Asia, January 25, 2018. Archived December 2, 2021. Archive URL: https://archive.ph/KplXW
2008ShellEssenceMediaCom161Gideon Spanier. “JWT and MediaCom on alert as Shell calls global creative and media review,” Campaign Asia, January 25, 2018. Archived December 2, 2021. Archive URL: https://archive.ph/KplXW
2007BPMindshare162Emily Tan. “WPP forms Team Energy to handle BP’s global media, advertising and communications account,” Campaign U.S., May 9, 2018. Archived July 27, 2023. Archive URL: https://archive.ph/yOe0G
2007ShellVML163Gideon Spanier. “JWT and MediaCom on alert as Shell calls global creative and media review,” Campaign Asia, January 25, 2018. Archived December 2, 2021. Archive URL: https://archive.ph/KplXW
2007ShellEssenceMediaCom164Gideon Spanier. “JWT and MediaCom on alert as Shell calls global creative and media review,” Campaign Asia, January 25, 2018. Archived December 2, 2021. Archive URL: https://archive.ph/KplXW
2006BPMindshare165Emily Tan. “WPP forms Team Energy to handle BP’s global media, advertising and communications account,” Campaign U.S., May 9, 2018. Archived July 27, 2023. Archive URL: https://archive.ph/yOe0G
2006ShellVML166Gideon Spanier. “JWT and MediaCom on alert as Shell calls global creative and media review,” Campaign Asia, January 25, 2018. Archived December 2, 2021. Archive URL: https://archive.ph/KplXW
2006ShellEssenceMediaCom167Gideon Spanier. “JWT and MediaCom on alert as Shell calls global creative and media review,” Campaign Asia, January 25, 2018. Archived December 2, 2021. Archive URL: https://archive.ph/KplXW
2005BPMindshare168Emily Tan. “WPP forms Team Energy to handle BP’s global media, advertising and communications account,” Campaign U.S., May 9, 2018. Archived July 27, 2023. Archive URL: https://archive.ph/yOe0G
2005ShellVML169Gideon Spanier. “JWT and MediaCom on alert as Shell calls global creative and media review,” Campaign Asia, January 25, 2018. Archived December 2, 2021. Archive URL: https://archive.ph/KplXW
2005ShellEssenceMediaCom170Gideon Spanier. “JWT and MediaCom on alert as Shell calls global creative and media review,” Campaign Asia, January 25, 2018. Archived December 2, 2021. Archive URL: https://archive.ph/KplXW
2004BPMindshare171Emily Tan. “WPP forms Team Energy to handle BP’s global media, advertising and communications account,” Campaign U.S., May 9, 2018. Archived July 27, 2023. Archive URL: https://archive.ph/yOe0G
2004ShellVML172Gideon Spanier. “JWT and MediaCom on alert as Shell calls global creative and media review,” Campaign Asia, January 25, 2018. Archived December 2, 2021. Archive URL: https://archive.ph/KplXW
2004ShellEssenceMediaCom173Gideon Spanier. “JWT and MediaCom on alert as Shell calls global creative and media review,” Campaign Asia, January 25, 2018. Archived December 2, 2021. Archive URL: https://archive.ph/KplXW
2003BPMindshare174Emily Tan. “WPP forms Team Energy to handle BP’s global media, advertising and communications account,” Campaign U.S., May 9, 2018. Archived July 27, 2023. Archive URL: https://archive.ph/yOe0G
2003ShellVML175Gideon Spanier. “JWT and MediaCom on alert as Shell calls global creative and media review,” Campaign Asia, January 25, 2018. Archived December 2, 2021. Archive URL: https://archive.ph/KplXW
2003ShellEssenceMediaCom176Gideon Spanier. “JWT and MediaCom on alert as Shell calls global creative and media review,” Campaign Asia, January 25, 2018. Archived December 2, 2021. Archive URL: https://archive.ph/KplXW
2002BPMindshare177Emily Tan. “WPP forms Team Energy to handle BP’s global media, advertising and communications account,” Campaign U.S., May 9, 2018. Archived July 27, 2023. Archive URL: https://archive.ph/yOe0G
2002ShellVML178Gideon Spanier. “JWT and MediaCom on alert as Shell calls global creative and media review,” Campaign Asia, January 25, 2018. Archived December 2, 2021. Archive URL: https://archive.ph/KplXW
2002ShellEssenceMediaCom179Gideon Spanier. “JWT and MediaCom on alert as Shell calls global creative and media review,” Campaign Asia, January 25, 2018. Archived December 2, 2021. Archive URL: https://archive.ph/KplXW
2001BPMindshare180Emily Tan. “WPP forms Team Energy to handle BP’s global media, advertising and communications account,” Campaign U.S., May 9, 2018. Archived July 27, 2023. Archive URL: https://archive.ph/yOe0G
2001ShellVML181Gideon Spanier. “JWT and MediaCom on alert as Shell calls global creative and media review,” Campaign Asia, January 25, 2018. Archived December 2, 2021. Archive URL: https://archive.ph/KplXW
2001ShellEssenceMediaCom182Gideon Spanier. “JWT and MediaCom on alert as Shell calls global creative and media review,” Campaign Asia, January 25, 2018. Archived December 2, 2021. Archive URL: https://archive.ph/KplXW
2000BPMindshare183Emily Tan. “WPP forms Team Energy to handle BP’s global media, advertising and communications account,” Campaign U.S., May 9, 2018. Archived July 27, 2023. Archive URL: https://archive.ph/yOe0G
2000ShellVML184Gideon Spanier. “JWT and MediaCom on alert as Shell calls global creative and media review,” Campaign Asia, January 25, 2018. Archived December 2, 2021. Archive URL: https://archive.ph/KplXW
1999ShellVML185Gideon Spanier. “JWT and MediaCom on alert as Shell calls global creative and media review,” Campaign Asia, January 25, 2018. Archived December 2, 2021. Archive URL: https://archive.ph/KplXW
1998ShellVML186Gideon Spanier. “JWT and MediaCom on alert as Shell calls global creative and media review,” Campaign Asia, January 25, 2018. Archived December 2, 2021. Archive URL: https://archive.ph/KplXW
1997ShellVML187Gideon Spanier. “JWT and MediaCom on alert as Shell calls global creative and media review,” Campaign Asia, January 25, 2018. Archived December 2, 2021. Archive URL: https://archive.ph/KplXW

Actions

December 2021

At the World Petroleum Congress in Houston, Texas, ExxonMobil featured an augmented reality experience, which claimed  the fossil fuel corporation was developing carbon capture and storage technologies to reduce industrial emissions by up to 90 percent.188ExxonMobil is Using An Innovative AR Experience To Showcase How Carbon Capture Storage Can Remove 90% of Industrial CO2 Emissions,” Groove Jones, January 17, 2022. Archived June 9, 2023 Group SJR, a subsidiary of WPP-owned Hill + Knowlton Strategies, partnered with Groove Jones to create the presentation. 

June 19, 2020

Group SJR submitted two applications for a public relations industry award on behalf of its work for ExxonMobil.189The Role of Public Relations Firms in Preventing Action on Climate Change,” House Natural Resources Committee Staff Report, September 14, 2022. Archived May 11, 2023. Archived .pdf copy available at DeSmog. The U.S. House of Representatives Natural Resources Committee later obtained the award applications and published them in a 2022 report, “The Role of Public Relations Firms in Preventing Action on Climate Change.” 

Group SJR ran the ExxonMobil website energyfactor.exxonmobil.com, which sought to “highlight ExxonMobil’s commitment to innovation, research, and emissions-reducing technologies,” according to the award submission.190The Role of Public Relations Firms in Preventing Action on Climate Change,” Appendix 1, House Natural Resources Committee Staff Report, September 14, 2022. Archived May 11, 2023. Archived .pdf copy available at DeSmog. The site was aimed at least in part at “skeptics of the brand” to show that the energy industry is “developing safe and reliable energy sources not only for today, but for the future, while also mitigating the risks of climate change,” Group SJR wrote. The site featured articles about algae as biofuel and carbon capture. Thirty million unique readers visited the Energy Factor website from its launch in 2016 to June 2019, according to the award submission.

The second award application Group SJR submitted focused on its “Natural Gas PB&J” video ads for ExxonMobil, which ran on Instagram, Facebook, Snapchat, and Twitter.191The Role of Public Relations Firms in Preventing Action on Climate Change,” Appendix 2, House Natural Resources Committee Staff Report, September 14, 2022. Archived May 11, 2023. Archived .pdf copy available at DeSmog. Group SJR styled the ads to resemble Buzzfeed’s “Tasty” videos, which were popular with young audiences. “Using a contemporary video style to convey hot-button topics, Group SJR and ExxonMobil aimed to reach Gen Z,” the WPP subsidiary explained in the award submission. Group SJR wrote that the ads showed how “ExxonMobil is helping to keep emissions down as a leading supplier of cleaner-burning natural gas.”

Source: X192Natural gas and renewable energy work great on their own but better together. Kind of like a peanut butter and jelly sandwich. Watch how.” @ExxonMobil X Account, December 5, 2019. Archived August 31, 2022.

2019

Group SJR, created the social media campaigns for ExxonMobil, “Opportunity Begins with Energy”193Exxonmobil Corporate,” Wyndham Stopford, Archived October 23, 2023. Archive URL: https://archive.ph/UoXnE and “Soothing Science.”1942020 Finalists and Winners,” Content Marketing Awards, 2020. Archive URL: https://archive.ph/Cqv3H The ads ran on Facebook, Instagram, YouTube, and Twitter.195About,” Wyndham Stopford, . Archived October 23, 2023. Archive URL: https://archive.ph/YBmTw

May 2018

Norwegian oil and gas giant Statoil dropped “oil” from its name and rebranded as Equinor.196Equinor – The New North Star,” WPPed Cream, 2019. Archived October 22, 2023. Archive URL: https://archive.ph/k4lBr Superunion, a WPP subsidiary known as Design Bridge and Partners as of October 2023, led the rebranding campaign. “Statoil needed to rebrand, to reflect its transformation from an oil and gas producer to a broad energy company, committed to people and a more sustainable future,” wrote Superunion in a campaign description for an internal WPP award. 

Superunion used renewable energy and nature imagery in advertisements for the new Equinor brand.197Greenwashing Files: Equinor,” Client Earth. Archived June 11, 2023. Archive URL: https://archive.ph/FIaT4 In 2017, Statoil invested five percent in what it calls “new energy solutions.”198Joachim Dagenborg & Nerijus Adomaitis. “Statoil to rebrand as Equinor in green energy push,” Reuters, March 15, 2018. Archived March 27, 2023. Archive URL: https://archive.ph/UqQt1 In an announcement about the rebrand, Statoil said it planned to spend 15 to 20 percent of its capital spending on “new energy solutions” by 2030.199Statoil to change name to Equinor,” Equinor, March 15, 2018. Archived July 30, 2023. Archive URL: https://archive.ph/Aqgw1 In its 2018 annual report, Equinor announced that the company had increased oil and gas production and planned to continue increasing production with new oil exploration licenses around the world.2002018 Annual report and Form 20-F,” page 7. Equinor, March 2019. Archived .pdf available at DeSmog. 

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