Background

WPP is the world’s largest advertising holding company by revenue.¹Eva Mathews & Sarah Young. “Advertising group WPP to merge two major creative agencies,” Reuters, October 17, 2023. Archived October 17, 2023. Archive URL: https://archive.ph/MNmV0 Through its numerous subsidiaries, including VML and Ogilvy, WPP has worked for fossil fuel clients including Saudi Aramco²“Campaign Middle East – Saudi Arabia Report 2022,” page 32. Campaign Middle East, published on Issuu, May 31, 2022. Archived .pdf available at DeSmog., Shell, BP, and TotalEnergies. 

WPP is based in London. 

Funding

WPP reported revenue of £11.8 billion ($14.38 billion) with pass through costs removed for 2022; with pass through costs included, its revenue was £14.4 billion ($17.5 billion).³“Annual Report 2022,” WPP, March 23, 2023. Archived July 14, 2023. Archive URL: https://archive.ph/nGlMH 

Stance on Climate Change 

WPP pledged to reach net-zero emissions from its direct operations by 2025, and across its supply chain by 2030.⁴“Annual Report 2022,” WPP, March 23, 2023. Archived July 14, 2023. Archive URL: https://archive.ph/nGlMH 

WPP had 55 contracts with fossil fuel clients across 2022 and 2023, more than any of the other five major holding companies in the advertising industry, according to a report by Clean Creatives.⁵“The F-List 2023,” Clean Creatives, September 19, 2023. Archived September 19, 2023. Archive URL: https://archive.is/kCbeA 

Key People

Clients

Actions

December 2021

At the World Petroleum Congress in Houston, Texas, ExxonMobil featured an augmented reality experience, which claimed  the fossil fuel corporation was developing carbon capture and storage technologies to reduce industrial emissions by up to 90 percent.¹⁸⁸“ExxonMobil is Using An Innovative AR Experience To Showcase How Carbon Capture Storage Can Remove 90% of Industrial CO2 Emissions,” Groove Jones, January 17, 2022. Archived June 9, 2023 Group SJR, a subsidiary of WPP-owned Hill + Knowlton Strategies, partnered with Groove Jones to create the presentation. 

June 19, 2020

Group SJR submitted two applications for a public relations industry award on behalf of its work for ExxonMobil.¹⁸⁹“The Role of Public Relations Firms in Preventing Action on Climate Change,” House Natural Resources Committee Staff Report, September 14, 2022. Archived May 11, 2023. Archived .pdf copy available at DeSmog. The U.S. House of Representatives Natural Resources Committee later obtained the award applications and published them in a 2022 report, “The Role of Public Relations Firms in Preventing Action on Climate Change.” 

Group SJR ran the ExxonMobil website energyfactor.exxonmobil.com, which sought to “highlight ExxonMobil’s commitment to innovation, research, and emissions-reducing technologies,” according to the award submission.¹⁹⁰“The Role of Public Relations Firms in Preventing Action on Climate Change,” Appendix 1, House Natural Resources Committee Staff Report, September 14, 2022. Archived May 11, 2023. Archived .pdf copy available at DeSmog. The site was aimed at least in part at “skeptics of the brand” to show that the energy industry is “developing safe and reliable energy sources not only for today, but for the future, while also mitigating the risks of climate change,” Group SJR wrote. The site featured articles about algae as biofuel and carbon capture. Thirty million unique readers visited the Energy Factor website from its launch in 2016 to June 2019, according to the award submission.

The second award application Group SJR submitted focused on its “Natural Gas PB&J” video ads for ExxonMobil, which ran on Instagram, Facebook, Snapchat, and Twitter.¹⁹¹“The Role of Public Relations Firms in Preventing Action on Climate Change,” Appendix 2, House Natural Resources Committee Staff Report, September 14, 2022. Archived May 11, 2023. Archived .pdf copy available at DeSmog. Group SJR styled the ads to resemble Buzzfeed’s “Tasty” videos, which were popular with young audiences. “Using a contemporary video style to convey hot-button topics, Group SJR and ExxonMobil aimed to reach Gen Z,” the WPP subsidiary explained in the award submission. Group SJR wrote that the ads showed how “ExxonMobil is helping to keep emissions down as a leading supplier of cleaner-burning natural gas.”

Source: X¹⁹²“Natural gas and renewable energy work great on their own but better together. Kind of like a peanut butter and jelly sandwich. Watch how.” @ExxonMobil X Account, December 5, 2019. Archived August 31, 2022.

2019

Group SJR, created the social media campaigns for ExxonMobil, “Opportunity Begins with Energy”¹⁹³“Exxonmobil Corporate,” Wyndham Stopford, Archived October 23, 2023. Archive URL: https://archive.ph/UoXnE and “Soothing Science.”¹⁹⁴“2020 Finalists and Winners,” Content Marketing Awards, 2020. Archive URL: https://archive.ph/Cqv3H The ads ran on Facebook, Instagram, YouTube, and Twitter.¹⁹⁵“About,” Wyndham Stopford, . Archived October 23, 2023. Archive URL: https://archive.ph/YBmTw

May 2018

Norwegian oil and gas giant Statoil dropped “oil” from its name and rebranded as Equinor.¹⁹⁶“Equinor – The New North Star,” WPPed Cream, 2019. Archived October 22, 2023. Archive URL: https://archive.ph/k4lBr Superunion, a WPP subsidiary known as Design Bridge and Partners as of October 2023, led the rebranding campaign. “Statoil needed to rebrand, to reflect its transformation from an oil and gas producer to a broad energy company, committed to people and a more sustainable future,” wrote Superunion in a campaign description for an internal WPP award. 

Superunion used renewable energy and nature imagery in advertisements for the new Equinor brand.¹⁹⁷“Greenwashing Files: Equinor,” Client Earth. Archived June 11, 2023. Archive URL: https://archive.ph/FIaT4 In 2017, Statoil invested five percent in what it calls “new energy solutions.”¹⁹⁸Joachim Dagenborg & Nerijus Adomaitis. “Statoil to rebrand as Equinor in green energy push,” Reuters, March 15, 2018. Archived March 27, 2023. Archive URL: https://archive.ph/UqQt1 In an announcement about the rebrand, Statoil said it planned to spend 15 to 20 percent of its capital spending on “new energy solutions” by 2030.¹⁹⁹“Statoil to change name to Equinor,” Equinor, March 15, 2018. Archived July 30, 2023. Archive URL: https://archive.ph/Aqgw1 In its 2018 annual report, Equinor announced that the company had increased oil and gas production and planned to continue increasing production with new oil exploration licenses around the world.²⁰⁰“2018 Annual report and Form 20-F,” page 7. Equinor, March 2019. Archived .pdf available at DeSmog. 

Contact & Address

London Headquarters 

Sea Containers
18 Upper Ground London
London SE1 9GL
GB

Social Media

• Facebook: WPP
• X: @WPP
• Instagram: wpp
• LinkedIn: WPP
• Youtube: @wpp

Resources

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• 2
  “Campaign Middle East – Saudi Arabia Report 2022,” page 32. Campaign Middle East, published on Issuu, May 31, 2022. Archived .pdf available at DeSmog.
• 3
  “Annual Report 2022,” WPP, March 23, 2023. Archived July 14, 2023. Archive URL: https://archive.ph/nGlMH 
• 4
  “Annual Report 2022,” WPP, March 23, 2023. Archived July 14, 2023. Archive URL: https://archive.ph/nGlMH
• 5
  “The F-List 2023,” Clean Creatives, September 19, 2023. Archived September 19, 2023. Archive URL: https://archive.is/kCbeA 
• 6
  “Lobbying Disclosure Act of 1995 (Section 5): Ogilvy Government Relations,” Clerk of the House of Representatives & Secretary of the Senate, April 19, 2023. Archived October 24, 2023. 
• 7
  “Lobbyist Details,” Public Sector Commission, October 12, 2023. Archived March 28, 2023. Archive URL: https://archive.ph/XbNcn
• 8
  “Castrol unveils refreshed brand to reflect the changing needs of customers,” BP, February 28, 2023. Archived August 18, 2023. Archive URL: https://archive.ph/IwikM
• 9
  “Smarties APAC: FUTURE OF MARKETING EXCELLENCE,” MMA Global, 2023. Archived October 30, 2023. Archive URL: https://archive.ph/jIwaO
• 10
  “British Gas PeakSave Brand_60s,” The&Partnership Vimeo Account, October 13, 2023. Archived October 23, 2023. Archive URL: https://archive.ph/d2ZfT
• 11
  “About,” Design Bridge and Partners, 2023. Archived October 21, 2023. Archive URL: https://archive.ph/CoQt3
• 12
  “Chevron TV Spot, ‘Renewable Diesel’,” iSpotTV, January 23, 2023. Archived October 24, 2023. Archive URL: https://archive.ph/2DuIR
• 13
  “Eric Baumgartner,” VMLY&R, 2023. Archived March 21, 2023. Archive URL: https://archive.ph/dMYoK
• 14
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• 15
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• 16
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• 17
  “Hawker Britton Group Pty Limited,” NSW Electoral Register, 2023. Archived October 23, 2023. Archived .png available at Desmog.
• 18
  “Imperial Oil Limited / Samira Levesque, Consultant,” Office of the Commissioner of Lobbying of Canada, July 21, 2023. Archived October 23, 2023. Archive URL: https://archive.ph/mBYkT#direct
• 19
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• 20
  “Lobbyist Details,” Public Sector Commission, October 12, 2023. Archived March 28, 2023. Archive URL: https://archive.ph/XbNcn
• 21
  “Ipiranga apresenta nova marca e identidade assinada pela Superunion,” Inteligemcia, March 15, 2023. Archived April 26, 2023. Archive URL: https://archive.ph/RIkAE
• 22
  Kim Shaw. “KLEENHEAT LAUNCHES ‘NO SONG AND DANCE’ CAMPAIGN VIA THE BRAND AGENCY,” Campaign Brief, July 10, 2023. Archived October 24, 2023. Archive URL: https://archive.ph/hNGYP
• 23
  “Petrobras define critérios de divisão de jobs entre Ogilvy e Propeg,” Meio & Mensagem, August 11, 2022. Archived August 3, 2023. Archive URL: https://archive.ph/U5iea
• 24
  “Lobbyist Details,” Public Sector Commission, October 12, 2023. Archived March 28, 2023. Archive URL: https://archive.ph/XbNcn
• 25
  “Pass it On: Purpose Video,” Rhythm Films. Archived August 2, 2023. Archive URL: https://archive.li/G2WuH 
• 26
  “Campaign Middle East – Saudi Arabia Report 2023,” page 27. Campaign Middle East, published on Issuu, May 30, 2023. Archived .pdf available at DeSmog. 
• 27
  Maja Pawinska Sims. “2023 Middle East Consultancies of the Year,” Provoke Media, March 2023. Archived June 3, 2023. Archive URL: https://archive.ph/ftrrN
• 28
  Sam Bradley. “Can media agencies afford not to pitch for Shell’s business?” The Drum, June 19, 2023. Archived June 27, 2023. Archive URL: https://archive.ph/pOMGQ
• 29
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• 30
  “Our Works,” Click Media, 2023. Archived October 24, 2023. 
• 31
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• 32
  Salma Wahby. “TotalEnergies Employs a Pop Culture Jingle To Promote New Rubia Engine Oil,” Think Marketing Magazine, June 13, 2023. Archived October 24, 2023. Archive URL: https://archive.ph/FpDku
• 33
  “About Us,” Woodside, Archived March 2, 2023. Archive URL: https://archive.ph/S9QbP
• 34
  “OMB No. 1124-0004; Expires July 31, 2023 Exhibit B to Registration Statement Pursuant to the Foreign Agents Registration Act of 1938, as amended,” U.S. Department of Justice, November 3, 2022. Archived January 12, 2023. 
• 35
  “Successful Africa Oil Week Ends with Multiple Licensing, Exploration Announcements,” The Guardian, October 11, 2022. Archived October 24, 2023. Archive URL: https://archive.ph/5zZFT
• 36
  “FGS Global (Europe) GmbH,” Lobby Facts EU, August 28, 2023. Archived May 24, 2023. Archive URL: https://archive.ph/4Zg2H
• 37
  “Clients,” Grey Africa, 2022. Archived October 27, 2022. 
• 38
  “Campaign 28th February 2022 – 300th Issue,” page 65, Motivate Media, February 28, 2022. Archived October 30, 2023.
• 39
  “The&Partnership retains British Gas creative but media goes from WPP to OMD,” More About Advertising, August 9, 2022. Archived February 6, 2023. Archive URL: https://archive.ph/4rBuA
• 40
  Erik Oster. “Wavemaker Retains $60 Million Chevron Global Media Account,” Adweek, August 27, 2019. Archived .pdf available at DeSmog.
• 41
  “Campaign Spotlight: Caltex partners with VMLY&R and Def Jam Southeast Asia for the #Caltexunstoppablestar challenge on TikTok,” Adobo Magazine, March 2, 2022. Archived October 24, 2023. 
• 42
  “New Business League Hong Kong – July 2022,” R3, September 9, 2022. Archived October 5, 2022. Archived .pdf available at DeSmog.
• 43
  “Margin Call: Gas Group APPEA a little late to the party,” The Australian, April 24, 2023. Archived May 12, 2023. Archive URL: https://archive.ph/DRwby
• 44
  “Lobbyist Details,” Public Sector Commission, October 12, 2023. Archived March 28, 2023. Archive URL: https://archive.ph/XbNcn
• 45
  “ENEL BRASIL LLEVA LA SEGURIDAD CON LA RED ELÉCTRICA AL UNIVERSO DE LOS JUEGOS,” Latinspots.com, August 2, 2022. Archived October 30, 2023.
• 46
  “The Lobbyists Register,” New South Wales Electoral Register, 2023. Archived .png available at DeSmog. 
• 47
  “Hawker Britton Group Pty Limited,” NSW Electoral Register, 2023. Archived October 23, 2023. Archived .png available at Desmog. 
• 48
  “ExxonMobil is Using An Innovative AR Experience To Showcase How Carbon Capture Storage Can Remove 90% of Industrial CO2 Emissions,” Groove Jones, January 17, 2022. Archived June 9, 2023. Archive URL: https://archive.ph/pIWte
• 49
  “2023 Agencies of the Year EMEA,” PRovoke Media, March 2023. Archived June 3, 2023. Archive URL: https://archive.ph/ftrrN
  “Campaign Middle East – Saudi Arabia Report 2022,” page 36. Campaign Middle East, published on Issuu, May 31, 2022. Archived .pdf available at DeSmog. 
• 50
  “Dança das Contas: Ipiranga, Deezer e outras,” Meio&Mensagem, August 8, 2022. Archived October 24, 2023. Archive URL: https://archive.ph/96TJd
• 51
  Kim Shaw. “KLEENHEAT LAUNCHES NEXT ITERATION OF ITS “ARE YOU THINKING ABOUT GAS?” BRAND CAMPAIGN VIA THE BRAND AGENCY,” Campaign Brief, July 5, 2022. Archive URL: https://archive.ph/MVh2U
• 52
  “Neste Oyj,” Lobby Facts EU, April 7, 2023. Archived October 20, 2023. Archive URL: https://archive.ph/z6xUT
• 53
  Camilla Hodgson. “COP27 communications group lambasted over work for fossil-fuel industry,” Financial Times, November 17, 2022. Archived November 18, 2022. Archive URL: https://archive.ph/TiIQq
• 54
  “Petrobras define critérios de divisão de jobs entre Ogilvy e Propeg,” Meio & Mensagem, August 11, 2022. Archived August 3, 2023. Archive URL: https://archive.ph/U5iea
• 55
  “Lobbyist Details,” Public Sector Commission, October 12, 2023. Archived March 28, 2023. Archive URL: https://archive.ph/XbNcn
• 56
  “THE WORK 2022 ASIA HOT LIST #7: OGILVY THAILAND,” Campaign Brief, August 18, 2022. Archived August 29, 2022. Archive URL: https://archive.ph/FHY7a
• 57
  “Campaign Middle East – Saudi Arabia Report 2022,” page 32. Campaign Middle East, published on Issuu, May 31, 2022. Archived .pdf available at DeSmog. 
• 58
  “Campaign Middle East – Saudi Arabia Report 2022,” page 36. Campaign Middle East, published on Issuu, May 31, 2022. Archived .pdf available at DeSmog.
• 59
  “2022 Aramco Saudi Ladies International lines up with 108 of the world’s best golfers representing 27 different countries,” Zawya, March 15, 2022. Archived December 2, 2022. Archive URL: https://archive.ph/rXOFD
• 60
  “Campaign Middle East – Saudi Arabia Report 2022,” page 48. Campaign Middle East, published on Issuu, May 31, 2022. Archived .pdf available at DeSmog. 
• 61
  “Shell: Micro-moments,” Ads of the World, December 2022. Archived August 23, 2023. Archive URL: https://archive.ph/llNuw
• 62
  “Capture life contexts and leverage brand/product advantages with speed. That’s how agility works and that’s how Shell Advance Fuel Save stays relevant with customers,” We are Click Facebook Account, March 21, 2022. Archived October 24, 2023. Archive URL: https://archive.ph/nQhRz
• 63
  Thales Brandão. “Shell Brazil launches new phase of the “Energy that Comes from People” campaign,” Cidademarketing, August 18, 2022. Archived August 19, 2022. Archive URL: https://archive.ph/7jcrE
• 64
  “Insight: Ogilvy, DDB, and Wunderman Thompson maintain top spots in R3 Worldwide’s June creative APAC rankings,” Adobo Magazine, August 19, 2022. Archived May 28, 2023. Archive URL:  https://archive.ph/5y4Lk
• 65
  “TotalEnergies launches #LambaChalega campaign with Wavemaker India,” Exchange4Media, February 12, 2022. Archived March 10, 2022. Archive URL: https://archive.ph/Dl4Mc
• 66
  “About Us,” Woodside, Archived March 3, 2022. Archive URL: https://archive.ph/uxpj4
• 67
  “BP: The energy that drives me,” Ads of the World, September 2021. Archived October 24, 2023. Archive URL: https://archive.ph/CN1Cm
• 68
  “British Gas: This Is What Sustainability Looks Like by The&Partnership,” The Drum, September 2021. Archived September 20, 2021. Archive URL: https://archive.ph/6pRDA
• 69
  Erik Oster. “Wavemaker Retains $60 Million Chevron Global Media Account,” Adweek, August 27, 2019. Archived .pdf available at DeSmog. 
• 70
  “Caltex Techron,” VMLY&R, 2021. Archived February 26, 2021. Archive URL: https://archive.ph/Xk6QD
• 71
  “Lobbyist Details,” Public Sector Commission, October 12, 2023. Archived March 28, 2023. Archive URL: https://archive.ph/XbNcn
• 72
  “ENOC Group ready to welcome the world at Expo 2020 Dubai,” Zawya, September 15, 2021. Archived October 20, 2023. Archive URL: https://archive.ph/Mfvc8
• 73
  Paula Filizola. “Ogilvy ganha concorrência da Enel Brasil e divulga primeira campanha,” Metrópoles, June 16, 2021. Archived July 24, 2021. Archive URL: https://archive.ph/NuDaF
• 74
  “Superunion y Notpla ganan el Grand Prix de Diseño del Festival Internacional de Creatividad de Cannes,” Gráffica, June 25, 2021. Archived February 25, 2023. Archive URL: https://archive.ph/OQAki
• 75
  “ExxonMobil: Moving with CNG,” The Dots, 2021. Archived October 23, 2023. Archive URL: https://archive.ph/Qg9g5
  “India moving with CNG: Lata’s story,” ExxonMobil Youtube Account, January 13, 2021. 
• 76
  “GE’S JEBEL ALI SERVICE CENTER: 15 YEARS OF POWERING THE WORLD FORWARD FROM THE UAE,” ME News, November 30, 2021. Archived October 20, 2023. Archive URL: https://archive.ph/pO6Hi
• 77
  “Grey Group India combats excessive honking in new IndianOil campaign launched on World Environmental Day,” Campaign Brief Asia, June 8, 2021. Archived June 12, 2021. Archive URL: https://archive.ph/OOQA1
• 78
  “Kleenheat | Are you thinking about gas? | Locked Out (30 sec),” Kleenheat Youtube Account, June 9, 2021. Archive URL: https://archive.ph/nREja
• 79
  “Neste Oyj,” Lobby Facts EU, April 7, 2023. Archived October 20, 2023. Archive URL: https://archive.ph/z6xUT
• 80
  “2021 SABRE Awards Asia-Pacific Winners,” PRovoke Media, September 2021. Archived August 1, 2023. Archive URL: https://archive.ph/sMBzX
• 81
  Sofia Serrano.”AKQA introduces Aramco LIFE: a bold approach to internal communications,” Campaign Middle East, April 5, 2021. Archived April 18, 2021. Archive URL: https://archive.ph/b8FmI 
• 82
  “Renad Abusamaan,” Behance, Archived August 28, 2022. Archive URL: https://archive.ph/pGtUq
• 83
  Sam Bradley. “Can media agencies afford not to pitch for Shell’s business?” The Drum, June 19, 2023. Archived June 27, 2023. Archive URL: https://archive.ph/pOMGQ
• 84
  “2022 SABRE Awards EMEA Winners,” PRovoke Media, May 27, 2022. Archived March 24, 2023. Archive URL: https://archive.ph/FY2BS
• 85
  “Shell to Simplify Business with ‘Resounding Support’ by Shareholders,” Natural Gas Intelligence, December 10, 2021. Archived July 2, 2022. 
• 86
  “MRS AWARDS 2022,” page 46, MRS, 2022. Archived October 23, 2023. 
• 87
  “Marketing Magazine: The Ham Report,” page 40. Marketing Magazine, February 2022. Archived February 3, 2023. 
• 88
  “Energia que vem da gente – Wunderman Thompson / Shell,” Clube de Criação, December 3, 2021. Archived August 1, 2023. Archive URL: https://archive.li/n99wK
• 89
  “Clients,” Grey Africa, 2020. Archived June 25, 2020. 
• 90
  “Responses of David Lawler, Chairman and President, BP America Inc., to Questions for the Record for the Oversight and Reform Committee hearing held on October 28, 2021,” U.S. House of Representatives, October 28, 2021. Archived December 26, 2022. 
• 91
  “British Gas: Here to Solve,” The&Partnership, February 2, 2020. Archived June 4, 2023. Archive URL: https://archive.ph/I5Dsx
• 92
  Erik Oster. “Wavemaker Retains $60 Million Chevron Global Media Account,” Adweek, August 27, 2019. Archived .pdf available at DeSmog.
• 93
  “Caltex: The Journey Goes On,” Ads of the World, June 2020. Archived June 5, 2023. Archive URL: https://archive.ph/etnoT
• 94
  “Lobbyist Details,” Public Sector Commission, October 12, 2023. Archived March 28, 2023. Archive URL: https://archive.ph/XbNcn
• 95
  “Showcase: Equinor,” Superunion Facebook page, November 30, 2020. Archived October 22, 2023. Archive URL: https://archive.ph/HdqYa
• 96
  “Hawker Britton Group Pty Ltd,” South Australian Lobbyist Register, September 2023. Archived October 23, 2023. Archive URL: https://archive.ph/158AV
• 97
  “The 2020 Platinum PR Awards: Finalists Named, Winners Unveiled Oct. 27 During Virtual Gala,” PR News, October 2, 2020. Archived March 20. 2023. Archive URL: https://archive.ph/hKzJ7
• 98
  (Press Release). “GE to scale up power stability through two new agreements with Iraqi Ministry of Electricity,” General Electric, August 19, 2020. Archived May 30, 2023. Archive URL: https://archive.ph/7t3OW
• 99
  “THE BRAND AGENCY HELPS KLEENHEAT LAUNCH ‘KLEENHEAT TREATS’,” The Brand Agency, January 22, 2020. Archived March 2, 2023. Archive URL: https://archive.ph/qwE0a
• 100
  Sam Bradley. “Can media agencies afford not to pitch for Shell’s business?” The Drum, June 19, 2023. Archived June 27, 2023. Archive URL: https://archive.ph/pOMGQ
• 101
  “Abastecidos de música,” Adlatina, July 15, 2020. Archived October 24, 2023. Archive URL: https://archive.ph/KQ38J
• 102
  “Case Study: Australian Gas Infrastructure Group,” Cannings Purple, 2019. Archived November 22, 2022. Archive URL: https://archive.ph/RHwxE
• 103
  “Grey Advertising Africa excels in the Scopen Agency Scope study,” Grey Africa, March 5, 2020. Archived March 7, 2020. Archive URL: https://archive.ph/8Fbhi
• 104
  “BP LAUNCHES ‘BP RUN’ CAMPAIGN VIA WPP’S TEAM ENERGY TO CELEBRATE 100 YEARS IN AUSTRALIA,” Campaign Brief, May 23, 2019. Archived August 8, 2023. Archive URL: https://archive.ph/T87MX
• 105
  Mustafa Mirreh. “#PMA20: Mindshare on Winning Best Lead Generation Campaign,” Performance In, October 15, 2020. Archived March 28, 2023. Archive URL: https://archive.ph/CBCQ4
• 106
  “British Gas Owner Centrica Retains WPP With New Cross-Agency Team For Global Brief,” ID Comms, July 22, 2019. Archived October 23, 2023. Archive URL: https://archive.ph/qijkO
• 107
  Erik Oster. “Wavemaker Retains $60 Million Chevron Global Media Account,” Adweek, August 27, 2019. Archived .pdf available at DeSmog. 
• 108
  “Caltex launches regional brand campaign, partners National Geographic for content,” VMLY&R, October 21, 2019. Archived March 23, 2023. Archive URL: https://archive.ph/aQZ6u
• 109
  “Hawker Britton Group Pty Ltd,” South Australian Lobbyist Register, September 2023. Archived October 23, 2023. Archive URL: https://archive.ph/158AV
• 110
  “The Role of Public Relations Firms in Preventing Action on Climate Change,” House Natural Resources Committee Staff Report, September 14, 2022. Archived May 11, 2023. Archived .pdf copy available at DeSmog. 
• 111
  “SCHOOL OF EXXONMOBIL,” Melissa Noble, 2023. Archived February 28, 2022. Archive URL: https://archive.ph/Fufj3
• 112
  “IndianOil tells the inspiring story of these two heroes in their new campaign,” AdGully, September 13, 2019. Archived September 7, 2020. Archive URL:  https://archive.ph/AC1Qc
• 113
  “Kleenheat – Let Life Flow – NG Local Focus 30” TVC,” The Brand Agency Vimeo Account, 2019. Archived October 24, 2023. Archive URL: https://archive.ph/n5qv5
• 114
  “Vietnam – Brand Awareness,” MMA Smarties 2019 Winners Gallery, 2019. Archived August 14, 2022. Archive URL: https://archive.ph/tICvt
• 115
  “Case Study: Australian Gas Infrastructure Group,” Cannings Purple, 2019. Archived November 22, 2022. Archive URL: https://archive.ph/RHwxE
• 116
  MAJA PAWINSKA SIMS. “WPP Launches Team Energy To Handle Global BP Marketing Brief,” ProvokeMedia, May 11, 2018. Archived October 7, 2022. Archive URL: https://archive.ph/sFLei
• 117
  Mustafa Mirreh. “#PMA20: Mindshare on Winning Best Lead Generation Campaign,” Performance In, October 15, 2020. Archived March 28, 2023. Archive URL: https://archive.ph/CBCQ4
• 118
  “EQUINOR – THE NEW NORTH STAR,” WPPed Cream, 2019. Archived October 22, 2023. Archive URL: https://archive.ph/k4lBr
• 119
  “EQUINOR,” Superunion, 2018. Archived June 26, 2022.
• 120
  “Hawker Britton Group Pty Ltd,” South Australian Lobbyist Register, September 2023. Archived October 23, 2023. Archive URL: https://archive.ph/158AV
• 121
  “The Role of Public Relations Firms in Preventing Action on Climate Change,” House Natural Resources Committee Staff Report, September 14, 2022. Archived May 11, 2023. Archived .pdf copy available at DeSmog. 
• 122
  “Indian Oil’s new campaign explains motorists benefits of using premium fuel in a humourous way,” Exchange4Media, July 3, 2018. Archived October 23, 2023. Archive URL: https://archive.ph/OOQA1
• 123
  Stephen Lepitak. “Shell confirms ‘Agency of the Future’ roster and MediaCom appointment,” The Drum, August 1, 2018. Archived December 2, 2021. Archive URL: https://archive.ph/H24li
• 124
  Gideon Spanier. “JWT and MediaCom on alert as Shell calls global creative and media review,” Campaign Asia, January 25, 2018. Archived December 2, 2021. Archive URL: https://archive.ph/KplXW
• 125
  “Delighted to have worked with @BP_plc on the very moving @ParaAthletics ad.Looking great here @PaddingtonCen @ScreenOutdoor @mindshare_uk,” Split Milk Media X Account, July 25, 2017. Archived July 25, 2023. 
• 126
  “Campaign Spotlight: Y&R Philippines makes fueling up more fun with the Caltex Liter Lottery,” Adobo Magazine, May 26, 2017. Archived October 24, 2023. Archive URL: https://archive.ph/cwxa8
• 127
  “The Role of Public Relations Firms in Preventing Action on Climate Change,” House Natural Resources Committee Staff Report, September 14, 2022. Archived May 11, 2023. Archived .pdf copy available at DeSmog. 
• 128
  Gideon Spanier. “JWT and MediaCom on alert as Shell calls global creative and media review,” Campaign Asia, January 25, 2018. Archived December 2, 2021. Archive URL: https://archive.ph/KplXW
• 129
  Gideon Spanier. “JWT and MediaCom on alert as Shell calls global creative and media review,” Campaign Asia, January 25, 2018. Archived December 2, 2021. Archive URL: https://archive.ph/KplXW
• 130
  “BP: The Energy Within,” Ads of the World, July 2016. Archived January 28, 2023. Archive URL: https://archive.ph/hTzwx
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  Emily Tan. “WPP forms Team Energy to handle BP’s global media, advertising and communications account,” Campaign U.S., May 9, 2018. Archived July 27, 2023. Archive URL: https://archive.ph/yOe0G
• 132
  “The Role of Public Relations Firms in Preventing Action on Climate Change,” House Natural Resources Committee Staff Report, September 14, 2022. Archived May 11, 2023. Archived .pdf copy available at DeSmog.
• 133
  Gideon Spanier. “JWT and MediaCom on alert as Shell calls global creative and media review,” Campaign Asia, January 25, 2018. Archived December 2, 2021. Archive URL: https://archive.ph/KplXW
• 134
  Gideon Spanier. “JWT and MediaCom on alert as Shell calls global creative and media review,” Campaign Asia, January 25, 2018. Archived December 2, 2021. Archive URL: https://archive.ph/KplXW
• 135
  Emily Tan. “WPP forms Team Energy to handle BP’s global media, advertising and communications account,” Campaign U.S., May 9, 2018. Archived July 27, 2023. Archive URL: https://archive.ph/yOe0G
• 136
  Gideon Spanier. “JWT and MediaCom on alert as Shell calls global creative and media review,” Campaign Asia, January 25, 2018. Archived December 2, 2021. Archive URL: https://archive.ph/KplXW
• 137
  Gideon Spanier. “JWT and MediaCom on alert as Shell calls global creative and media review,” Campaign Asia, January 25, 2018. Archived December 2, 2021. Archive URL: https://archive.ph/KplXW
• 138
  Arun Sudhaman. “Ogilvy PR Lands Global BP Assignment,” PRovoke Media, July 1, 2014. Archived October 2, 2022. Archive URL: https://archive.ph/DG646
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  Emily Tan. “WPP forms Team Energy to handle BP’s global media, advertising and communications account,” Campaign U.S., May 9, 2018. Archived July 27, 2023. Archive URL: https://archive.ph/yOe0G
• 140
  Gideon Spanier. “JWT and MediaCom on alert as Shell calls global creative and media review,” Campaign Asia, January 25, 2018. Archived December 2, 2021. Archive URL: https://archive.ph/KplXW
• 141
  Gideon Spanier. “JWT and MediaCom on alert as Shell calls global creative and media review,” Campaign Asia, January 25, 2018. Archived December 2, 2021. Archive URL: https://archive.ph/KplXW
• 142
  “Going a little further! BP Brainstorm on a Bus. #NYCHuddle @Mindshare_NA @gojoemaceda @CindyGus,” Mike Yablonski X Account, November 21, 2013. Archived July 25, 2023. Archive URL: https://archive.ph/Fkv17
• 143
  Gideon Spanier. “JWT and MediaCom on alert as Shell calls global creative and media review,” Campaign Asia, January 25, 2018. Archived December 2, 2021. Archive URL: https://archive.ph/KplXW
• 144
  Gideon Spanier. “JWT and MediaCom on alert as Shell calls global creative and media review,” Campaign Asia, January 25, 2018. Archived December 2, 2021. Archive URL: https://archive.ph/KplXW
• 145
  Emily Tan. “WPP forms Team Energy to handle BP’s global media, advertising and communications account,” Campaign U.S., May 9, 2018. Archived July 27, 2023. Archive URL: https://archive.ph/yOe0G
• 146
  Arun Sudhaman. “Oil Giant Saudi Aramco Rethinks Global Comms Strategy,” Provoke Media, March 19, 2012. Archived October 23, 2023. Archive URL: https://archive.ph/eVINT
• 147
  Gideon Spanier. “JWT and MediaCom on alert as Shell calls global creative and media review,” Campaign Asia, January 25, 2018. Archived December 2, 2021. Archive URL: https://archive.ph/KplXW
• 148
  Gideon Spanier. “JWT and MediaCom on alert as Shell calls global creative and media review,” Campaign Asia, January 25, 2018. Archived December 2, 2021. Archive URL: https://archive.ph/KplXW
• 149
  Emily Tan. “WPP forms Team Energy to handle BP’s global media, advertising and communications account,” Campaign U.S., May 9, 2018. Archived July 27, 2023. Archive URL: https://archive.ph/yOe0G
• 150
  Gideon Spanier. “JWT and MediaCom on alert as Shell calls global creative and media review,” Campaign Asia, January 25, 2018. Archived December 2, 2021. Archive URL: https://archive.ph/KplXW
• 151
  Gideon Spanier. “JWT and MediaCom on alert as Shell calls global creative and media review,” Campaign Asia, January 25, 2018. Archived December 2, 2021. Archive URL: https://archive.ph/KplXW
• 152
  Emily Tan. “WPP forms Team Energy to handle BP’s global media, advertising and communications account,” Campaign U.S., May 9, 2018. Archived July 27, 2023. Archive URL: https://archive.ph/yOe0G
• 153
  Gideon Spanier. “JWT and MediaCom on alert as Shell calls global creative and media review,” Campaign Asia, January 25, 2018. Archived December 2, 2021. Archive URL: https://archive.ph/KplXW
• 154
  Gideon Spanier. “JWT and MediaCom on alert as Shell calls global creative and media review,” Campaign Asia, January 25, 2018. Archived December 2, 2021. Archive URL: https://archive.ph/KplXW
• 155
  “BP: Much More,” Ads of the World, December 2009. Archived January 29, 2023. Archive URL: https://archive.ph/rFcyz
• 156
  Emily Tan. “WPP forms Team Energy to handle BP’s global media, advertising and communications account,” Campaign U.S., May 9, 2018. Archived July 27, 2023. Archive URL: https://archive.ph/yOe0G
• 157
  Gideon Spanier. “JWT and MediaCom on alert as Shell calls global creative and media review,” Campaign Asia, January 25, 2018. Archived December 2, 2021. Archive URL: https://archive.ph/KplXW
• 158
  Gideon Spanier. “JWT and MediaCom on alert as Shell calls global creative and media review,” Campaign Asia, January 25, 2018. Archived December 2, 2021. Archive URL: https://archive.ph/KplXW
• 159
  Emily Tan. “WPP forms Team Energy to handle BP’s global media, advertising and communications account,” Campaign U.S., May 9, 2018. Archived July 27, 2023. Archive URL: https://archive.ph/yOe0G
• 160
  Gideon Spanier. “JWT and MediaCom on alert as Shell calls global creative and media review,” Campaign Asia, January 25, 2018. Archived December 2, 2021. Archive URL: https://archive.ph/KplXW
• 161
  Gideon Spanier. “JWT and MediaCom on alert as Shell calls global creative and media review,” Campaign Asia, January 25, 2018. Archived December 2, 2021. Archive URL: https://archive.ph/KplXW
• 162
  Emily Tan. “WPP forms Team Energy to handle BP’s global media, advertising and communications account,” Campaign U.S., May 9, 2018. Archived July 27, 2023. Archive URL: https://archive.ph/yOe0G
• 163
  Gideon Spanier. “JWT and MediaCom on alert as Shell calls global creative and media review,” Campaign Asia, January 25, 2018. Archived December 2, 2021. Archive URL: https://archive.ph/KplXW
• 164
  Gideon Spanier. “JWT and MediaCom on alert as Shell calls global creative and media review,” Campaign Asia, January 25, 2018. Archived December 2, 2021. Archive URL: https://archive.ph/KplXW
• 165
  Emily Tan. “WPP forms Team Energy to handle BP’s global media, advertising and communications account,” Campaign U.S., May 9, 2018. Archived July 27, 2023. Archive URL: https://archive.ph/yOe0G
• 166
  Gideon Spanier. “JWT and MediaCom on alert as Shell calls global creative and media review,” Campaign Asia, January 25, 2018. Archived December 2, 2021. Archive URL: https://archive.ph/KplXW
• 167
  Gideon Spanier. “JWT and MediaCom on alert as Shell calls global creative and media review,” Campaign Asia, January 25, 2018. Archived December 2, 2021. Archive URL: https://archive.ph/KplXW
• 168
  Emily Tan. “WPP forms Team Energy to handle BP’s global media, advertising and communications account,” Campaign U.S., May 9, 2018. Archived July 27, 2023. Archive URL: https://archive.ph/yOe0G
• 169
  Gideon Spanier. “JWT and MediaCom on alert as Shell calls global creative and media review,” Campaign Asia, January 25, 2018. Archived December 2, 2021. Archive URL: https://archive.ph/KplXW
• 170
  Gideon Spanier. “JWT and MediaCom on alert as Shell calls global creative and media review,” Campaign Asia, January 25, 2018. Archived December 2, 2021. Archive URL: https://archive.ph/KplXW
• 171
  Emily Tan. “WPP forms Team Energy to handle BP’s global media, advertising and communications account,” Campaign U.S., May 9, 2018. Archived July 27, 2023. Archive URL: https://archive.ph/yOe0G
• 172
  Gideon Spanier. “JWT and MediaCom on alert as Shell calls global creative and media review,” Campaign Asia, January 25, 2018. Archived December 2, 2021. Archive URL: https://archive.ph/KplXW
• 173
  Gideon Spanier. “JWT and MediaCom on alert as Shell calls global creative and media review,” Campaign Asia, January 25, 2018. Archived December 2, 2021. Archive URL: https://archive.ph/KplXW
• 174
  Emily Tan. “WPP forms Team Energy to handle BP’s global media, advertising and communications account,” Campaign U.S., May 9, 2018. Archived July 27, 2023. Archive URL: https://archive.ph/yOe0G
• 175
  Gideon Spanier. “JWT and MediaCom on alert as Shell calls global creative and media review,” Campaign Asia, January 25, 2018. Archived December 2, 2021. Archive URL: https://archive.ph/KplXW
• 176
  Gideon Spanier. “JWT and MediaCom on alert as Shell calls global creative and media review,” Campaign Asia, January 25, 2018. Archived December 2, 2021. Archive URL: https://archive.ph/KplXW
• 177
  Emily Tan. “WPP forms Team Energy to handle BP’s global media, advertising and communications account,” Campaign U.S., May 9, 2018. Archived July 27, 2023. Archive URL: https://archive.ph/yOe0G
• 178
  Gideon Spanier. “JWT and MediaCom on alert as Shell calls global creative and media review,” Campaign Asia, January 25, 2018. Archived December 2, 2021. Archive URL: https://archive.ph/KplXW
• 179
  Gideon Spanier. “JWT and MediaCom on alert as Shell calls global creative and media review,” Campaign Asia, January 25, 2018. Archived December 2, 2021. Archive URL: https://archive.ph/KplXW
• 180
  Emily Tan. “WPP forms Team Energy to handle BP’s global media, advertising and communications account,” Campaign U.S., May 9, 2018. Archived July 27, 2023. Archive URL: https://archive.ph/yOe0G
• 181
  Gideon Spanier. “JWT and MediaCom on alert as Shell calls global creative and media review,” Campaign Asia, January 25, 2018. Archived December 2, 2021. Archive URL: https://archive.ph/KplXW
• 182
  Gideon Spanier. “JWT and MediaCom on alert as Shell calls global creative and media review,” Campaign Asia, January 25, 2018. Archived December 2, 2021. Archive URL: https://archive.ph/KplXW
• 183
  Emily Tan. “WPP forms Team Energy to handle BP’s global media, advertising and communications account,” Campaign U.S., May 9, 2018. Archived July 27, 2023. Archive URL: https://archive.ph/yOe0G
• 184
  Gideon Spanier. “JWT and MediaCom on alert as Shell calls global creative and media review,” Campaign Asia, January 25, 2018. Archived December 2, 2021. Archive URL: https://archive.ph/KplXW
• 185
  Gideon Spanier. “JWT and MediaCom on alert as Shell calls global creative and media review,” Campaign Asia, January 25, 2018. Archived December 2, 2021. Archive URL: https://archive.ph/KplXW
• 186
  Gideon Spanier. “JWT and MediaCom on alert as Shell calls global creative and media review,” Campaign Asia, January 25, 2018. Archived December 2, 2021. Archive URL: https://archive.ph/KplXW
• 187
  Gideon Spanier. “JWT and MediaCom on alert as Shell calls global creative and media review,” Campaign Asia, January 25, 2018. Archived December 2, 2021. Archive URL: https://archive.ph/KplXW
• 188
  “ExxonMobil is Using An Innovative AR Experience To Showcase How Carbon Capture Storage Can Remove 90% of Industrial CO2 Emissions,” Groove Jones, January 17, 2022. Archived June 9, 2023
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  “The Role of Public Relations Firms in Preventing Action on Climate Change,” House Natural Resources Committee Staff Report, September 14, 2022. Archived May 11, 2023. Archived .pdf copy available at DeSmog.
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  “The Role of Public Relations Firms in Preventing Action on Climate Change,” Appendix 1, House Natural Resources Committee Staff Report, September 14, 2022. Archived May 11, 2023. Archived .pdf copy available at DeSmog.
• 191
  “The Role of Public Relations Firms in Preventing Action on Climate Change,” Appendix 2, House Natural Resources Committee Staff Report, September 14, 2022. Archived May 11, 2023. Archived .pdf copy available at DeSmog.
• 192
  “Natural gas and renewable energy work great on their own but better together. Kind of like a peanut butter and jelly sandwich. Watch how.” @ExxonMobil X Account, December 5, 2019. Archived August 31, 2022.
• 193
  “Exxonmobil Corporate,” Wyndham Stopford, Archived October 23, 2023. Archive URL: https://archive.ph/UoXnE
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  “2020 Finalists and Winners,” Content Marketing Awards, 2020. Archive URL: https://archive.ph/Cqv3H
• 195
  “About,” Wyndham Stopford, . Archived October 23, 2023. Archive URL: https://archive.ph/YBmTw
• 196
  “Equinor – The New North Star,” WPPed Cream, 2019. Archived October 22, 2023. Archive URL: https://archive.ph/k4lBr
• 197
  “Greenwashing Files: Equinor,” Client Earth. Archived June 11, 2023. Archive URL: https://archive.ph/FIaT4
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  Joachim Dagenborg & Nerijus Adomaitis. “Statoil to rebrand as Equinor in green energy push,” Reuters, March 15, 2018. Archived March 27, 2023. Archive URL: https://archive.ph/UqQt1
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  “2018 Annual report and Form 20-F,” page 7. Equinor, March 2019. Archived .pdf available at DeSmog.