ScamWow! Greenpeace Has The Perfect Solution For Scrubbing BP's Oily Image

Brendan DeMelle DeSmog
onJul 13, 2010 @ 11:14 PDT

Mocking the scam that is the BP cleanup, Greenpeace today released the โ€˜ScamWow!โ€™ infomercial targeting BP and other oil companies who need a quick solution whenever pesky ecological devastation results from their irresponsible, risky drilling practices.

Spoofing the original late night cable sensation, the ScamWow! info-mock-cial demonstrates how the simple budget picker upperโ€™s cleaning powers can instantly sanitize tar-balled beaches, scrub the oil companyโ€™s public image, and save shareholders millions in onerous cleanup costs – savings the company can then invest in more insulting โ€œWe will make this rightโ€ TV commercials and full-page ads.

The scary part is that the ScamWow! spoof isnโ€™t too far off the actual claims made by BP in the wake of the Deepwater disaster. Touring Louisianaโ€™s oil-drenched Fourchon Beach on May 24th, BP CEO Tony Hayward pledged to โ€˜clean every last dropโ€™ and return the Gulf to full health (which it hasnโ€™t seen in decades, but thatโ€™s beside the point for BPโ€™s current PR purposes).

โ€œWe are going to do everything in our power to prevent any more oil from coming ashore, and we will clean every last drop up and we will remediate all of the environmental damage,โ€ Hayward said after walking the beach while a cleanup crew shoveled oily sand into garbage cans for the cameras. BP correctly labeled it a โ€œmedia eventโ€ on its Flickr page.

Hayward repeated the too-good-to-be-true message in an NPR interview in early June,ย stating:

โ€œOur task is to contain the oil. Ultimately to eliminate the leaking well, but most importantly, to clean up all of the oil, defend the shoreline and restore the shoreline where oil does come ashore, such that we return it to its original state.โ€

It looks like Tony Hayward has been watching too many late night cable infomercials.

Just wait until he hears about the ScamWow!:

Brendan DeMelle DeSmog
Brendan is Executive Director of DeSmog. He is also a freelance writer and researcher specializing in media, politics, climate change and energy. His work has appeared in Vanity Fair, The Huffington Post, Grist, The Washington Times and other outlets.

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