TJ Jordan

TJ Jordan is an investigative reporter at DeSmog. Their work aims to reveal how polluting industries โ€” and their hired consultants โ€” delay climate action through advertising, public relations, and lobbying. He joined DeSmog in the summer of 2023 after four years working in a global PR agency.ย Their investigations have been co-published with major outlets including The Guardian and the Financial Times, and they were named Emerging Journalist of the Year at the Covering Climate Now Awards 2025. Contact them at tj@desmog or Signal (+33 7 59 69 93 03), or read more of their work.

Articles by TJ Jordan

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As the New York-based firm was preparing to work on the climate summit, it was also pushing for Brazilian oil and gas distributor Vibra Energia to help power it.

As the New York-based firm was preparing to work on the climate summit, it was also pushing for Brazilian oil and gas distributor Vibra Energia to help power it.
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Doctors and models extol the virtues of meat as climate impacts of industrial farming face scrutiny at COP30 โ€” the global climate summit.

Doctors and models extol the virtues of meat as climate impacts of industrial farming face scrutiny at COP30 โ€” the global climate summit.
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British-owned ad agency VML used "halo effect" of clean energy to build brand awareness that increased fuel sales, documents show.

British-owned ad agency VML used "halo effect" of clean energy to build brand awareness that increased fuel sales, documents show.
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The agency โ€” LLYC Brasil โ€” promoted the upcoming Earthshot Prize ceremony in Rio de Janeiro while under contract to oil giant Petrobras.

The agency โ€” LLYC Brasil โ€” promoted the upcoming Earthshot Prize ceremony in Rio de Janeiro while under contract to oil giant Petrobras.
Analysis
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A ruling that TotalEnergies misled consumers with inflated climate claims is the first court judgment against the fossil fuel industryโ€™s net zero narrative.

A ruling that TotalEnergies misled consumers with inflated climate claims is the first court judgment against the fossil fuel industryโ€™s net zero narrative.
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Firmโ€™s top London consultants planned to help Saudi Aramco influence policymakers, leaked documents reveal.

Firmโ€™s top London consultants planned to help Saudi Aramco influence policymakers, leaked documents reveal.
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DeSmog investigation reveals that up to 200 staff from 15 Interpublic Group agencies work for Aramco.

DeSmog investigation reveals that up to 200 staff from 15 Interpublic Group agencies work for Aramco.
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Decision a blow to campaigners, who say the ads gave Saudi Aramco unearned climate credibility.

Decision a blow to campaigners, who say the ads gave Saudi Aramco unearned climate credibility.
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Former BBDO Creative Partner Polina Zabrodskaya: โ€œItโ€™s devastating to know your work causes real harm, so people suppress that knowledge.โ€

Former BBDO Creative Partner Polina Zabrodskaya: โ€œItโ€™s devastating to know your work causes real harm, so people suppress that knowledge.โ€
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Campaigners charge that the ASA is "endorsing greenwash" with its decision in favor of Shell.

Campaigners charge that the ASA is "endorsing greenwash" with its decision in favor of Shell.