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TJ Jordan

TJ Jordan is an investigative reporter at DeSmog. His work aims to reveal how polluting industries — and their hired consultants — delay climate action. His investigations have been co-published with major outlets around the world, from The Guardian and the Financial Times in the UK, to Intercept Brasil and piauí in Brazil. He is a two-time winner at the Covering Climate Now Awards in 2025 and 2026. Contact him at tj@desmog or on Signal (+33 7 59 69 93 03), or read more of his work.

Articles by TJ Jordan

Exclusive: COP30 PR Agency Edelman Lobbied Presidency to Favour Fossil Fuel Client
ByTJ Jordan
on
As the New York-based firm was preparing to work on the climate summit, it was also pushing for Brazilian oil and gas distributor Vibra Energia to help power it.
Series: COP30 Coverage, Advertising & PR Industry
A line of giant white fuel silos, one behind the other receding to the right. The Vibra logo painted in green is visible on the front silo.
In Brazil, Agribusiness Giants Hire Celebrity Influencers to Win Hearts and Minds
ByTJ Jordan
on
Doctors and models extol the virtues of meat as climate impacts of industrial farming face scrutiny at COP30 — the global climate summit.
Series: COP30 Coverage, Advertising & PR Industry , Big Ag's Climate Push
(Credit: Sabrina Bedford)
Revealed: Soap Opera-inspired Clean Energy Ads Helped Shell Boost Petrol Sales in Brazil
ByTJ Jordan
on
British-owned ad agency VML used "halo effect" of clean energy to build brand awareness that increased fuel sales, documents show.
Series: COP30 Coverage, Advertising & PR Industry
A video still of a Shell ad in Brazil. A man and a woman at a Shell station charging point are about to attach the electric vehicle charging cable to their car. An English subtitle at the bottom of the screen, Look how practical it is. You just plug it in. Pretty soon, it'll come with the electricity bill.
uk/Revealed: Prince William’s Climate Prize Hired PR Firm Tied to Brazilian Fossil Fuel Industry
ByTJ Jordan
on
The agency — LLYC Brasil — promoted the upcoming Earthshot Prize ceremony in Rio de Janeiro while under contract to oil giant Petrobras.
Series: COP30 Coverage
Prince William, the heir apparent to the British throne, is the founder and president of The Earthshot Prize. (Credit: The Earthshot Prize)
Analysis
Mapped: The Ad Agencies Behind a French Oil Giant’s Ill-Fated Rebrand
ByTJ Jordan
on
A ruling that TotalEnergies misled consumers with inflated climate claims is the first court judgment against the fossil fuel industry’s net zero narrative.
Series: Advertising & PR Industry
(Credit: DeSmog)
Exclusive: Ad Giant IPG Accused of Breaking 'Industry First' Climate Policy With Work for World’s Biggest Oil Company
ByTJ Jordan
on
Firm’s top London consultants planned to help Saudi Aramco influence policymakers, leaked documents reveal.
Series: Advertising & PR Industry
Credit: Sabrina Bedford
The Team of Ad Agencies Working to Polish Saudi Aramco's Corporate Image
ByTJ Jordan
on
DeSmog investigation reveals that up to 200 staff from 15 Interpublic Group agencies work for Aramco.
Chart showing interconnections between agencies and clients working for Aramco at IPG.
uk/UK Advertising Regulator Dismisses a “Disinformation” Complaint Against Saudi Oil Giant
ByTJ Jordan
on
Decision a blow to campaigners, who say the ads gave Saudi Aramco unearned climate credibility.
Series: Advertising & PR Industry
Credit: Jeff Webb (CC BY-NC-SA 2.0 DEED)
uk/Q&A: Why an Advertising Executive Is Blowing the Whistle on Her Agency’s 'Greenwashing'
ByTJ Jordan
on
Former BBDO Creative Partner Polina Zabrodskaya: “It’s devastating to know your work causes real harm, so people suppress that knowledge.”
Series: Advertising & PR Industry
Photo portrait of Polina Zabrodskaya
uk/UK Regulator Bans “Misleading” TotalEnergies Ad but Clears Shell Ad
ByTJ Jordan
on
Campaigners charge that the ASA is "endorsing greenwash" with its decision in favor of Shell.
Series: Advertising & PR Industry
Photo of protestors from the campaign group Clean Creatives