Is General Motors Ditching the Hummer?

By Emily Murgatroyd

onJun 3, 2008 @ 16:18 PDT

General Motors has announced the closing four truck and SUV plants in the U.S., Canada and Mexico, affecting 10,000 workers, as surging fuel prices hasten a dramatic shift to smaller vehicles.

On the Hummer, General Motors CEO, Rick Wagoner said GM is:

undertaking a strategic review of the Hummer brand, to determine its fit with GM‘s evolving product portfolio” in light of changing market conditions. [my emphasis]

The Hummer has been the symbol of North America’s overconsumption for years, and the GM brand has been flagging behind the likes of Toyota and their environmentally friendlier Prius hybrid brand.

Shall we all enjoy a “Bye, Bye, Hummer” party?

By Emily Murgatroyd

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