The American Coalition for Clean Coal Electricity (ACCCE) is apparently trying to show the EPA its empty pockets as a new set of standards capping mercury, arsenic, acid gases, and other toxic chemicals is about to go forward. Although the new laws will save thousands of lives, the coal companies are complaining that this new ruling “is the most expensive rule the EPA has ever written for coal-fueled power plants.”

However, when taking a closer look at the collective bank accounts of the 22 members of ACCCE (including some of the largest coal companies like Arch Coal and Peabody), their balance of cash is near $18 billion.

Yet, all coal companies under the new emissions reductions (including ones not associated with ACCCE) would pay a combined total of $11 billion for the new technology. Perhaps if the companies stopped spending $35 million on delusional TV ads, they could instead put it to better use for advancements that would alleviate the suffering of many and create jobs.

Estimates say that 1.5 million jobs could be created out of these improvements, but hey, $11 billion also makes a pretty awesome money pile to jump into and roll around in.

Read the original article on Grist.org.