Background

Omnicom Group, often referred to as Omnicom, is a global network of marketing, public relations, and advertising agencies. 

Created in 1986 in a merger of three of the largest advertising agencies in the U.S. — BBDO, Doyle Dane Bernbach (DDB), and Needham Harper Worldwide — Omnicom has longtime fossil fuel clients, including ExxonMobil,¹“DDB Reorganizes Interactive Agencies,” The New York Times, August 29, 2000. Archived September 27, 2000. Archive URL: https://archive.ph/twRVx Halliburton,²“Organisation Profile: GRACosway Pty Ltd.,” Australian Government Attorney-General’s Department, February 7, 2023. Archive URL: https://archive.ph/P8M2U and Eni.³“Eni Print YOU & AGIP by Eni Div. Refining/marketing,” AdsSpot, May 2007. Archived September 25, 2023. Archive URL: https://archive.ph/nsUBc President and CEO John Wren has led the company since 1997.⁴“Overview,” Omnicom Group. Archived August 10, 2023. Archive URL: https://archive.ph/8rNoU 

Stance on Climate Change

As of 2023, Omnicom Group was working towards reducing its Scope 1, 2, and 3 greenhouse gas emissions 46.2 percent by 2030 against its 2019 baseline, according to its website.⁵“Protect Our Planet,” Omnicom Group, 2023. Archived July 3, 2023. Archive URL: https://archive.ph/JwnmK 

Omnicom Group has worked with many fossil fuel clients over the years; in 2023 it had active contracts with the largest fossil fuel companies in the world, including ExxonMobil,⁶Amy Westervelt. “Is Big Oil Turning on Big Auto?” The New Republic, July 19, 2023. Archive URL: https://archive.ph/cvbhS Shell,⁷“Orgullosos de ser partners de marcas líderes en el mundo,” PHD Argentina, Accessed September 12, 2023. Archived September 9, 2023. and TotalEnergies.⁸“EFFIE TÜRKİYE 2023 – KAZANANLAR,” Effie Awards Turkey, 2023. Archived June 27, 2023. Archive URL: https://archive.ph/Fg6Eq/image Omnicom Group has been prominently featured on Clean Creatives’ annual F-List for its agencies’ work for fossil fuel companies since the list was published in 2021.⁹ “F-List 2023,” Clean Creatives, 2023. Archived September 28, 2023. Archive URL: https://archive.ph/kCbeA

Funding

Multiple agencies under the Omnicom brand often service the same client. Omnicom noted in its 2022 annual report that its 100 largest clients were served by an average of 54 Omnicom agencies.¹⁰“Annual Report 2022,” Omnicom Group, February 2023. Archived April 5, 2023. Archived .pdf available at DeSmog.

In 2022, Omnicom recorded revenues of $14.3 billion.¹¹“Annual Report 2022, p. 9,” Omnicom Group, February 2023. Archived April 5, 2023. Archived .pdf available at DeSmog. Omnicom Group reported that two percent of its 2022 revenue came from clients in the oil, gas, and utilities sectors, an increase from one percent in 2020.¹²“Annual Report 2022, p. 23,” Omnicom Group, February 2023. Archived April 5, 2023. Archived .pdf available at DeSmog. Two percent of Omnicom’s 2022 revenue was $286 million.

Key People

Fossil Fuel Clients

Leadership

Board of Directors

Actions

March 18, 2022

DDB Canada filed documents with the U.S. Department of Justice under the Foreign Agent Registration Act indicating that it had begun a public relations campaign to “[i]nfluence American public opinion with respect to the Canadian oil and gas industry” on behalf of the Canadian Energy Centre (CEC). DDB Canada created print ads that promoted Canada’s oil and gas industry as a “global leader in environment, social and governance (ESG) standards.”²³⁵U.S. Department of Justice. “Look North. For energy security,” U.S. Department of Justice Foreign Agent Registration Act Filings, received March 24, 2022. Archived April 19, 2022. Archive URL: https://archive.ph/H6mB9 Another ad said “The world still needs oil – and will for decades to come.” These print ads ran in U.S. news outlets including the Wall Street Journal, The New York Times, The Washington Post, the Chicago Tribune, and the Houston Chronicle. DDB Canada noted in the documents filed with the Department of Justice that it spent over $2 million placing ads in newspapers.²³⁶U.S. Department of Justice. “OMB No. 1124-0002; Expires July 31, 2023, Supplemental Statement
Pursuant to the Foreign Agents Registration Act of 1938, as amended, for six month period ending 09/30/2022, Name of Registrant DDB Canada,” U.S. Department of Justice Foreign Agent Registration Act Filings, received October 29, 2022. Archived November 21, 2022. Archived .pdf available at DeSmog. 

As part of the campaign, DDB Canada updated the website Canadaisthesolution.com, which touted the Canadian oil and gas industry’s investment in “clean technology,” including carbon capture and storage.²³⁷“Canada is a leader in clean technology,” Canada is the Solution, 2023. Archived August 14, 2023. Archive URL: https://archive.ph/Ib0h4 In March 2022, DDB updated the website to say “Transitioning to a low carbon future will be led by the energy industry.”²³⁸“Canada is a leader in clean technology,” Canada is the Solution, 2022. Archived March 29, 2022. Archive URL: https://archive.ph/Ib0h4

Advertisements created by DDB Canada for the Canadian Energy Centre, 2022.

December 15, 2021

The CEC hired DDB Canada to promote Canadian oil and gas.²⁴⁰U.S. Department of Justice. “OMB No. 1124-0006; Expires July 31, 2023, Exhibit A to Registration Statement Pursuant to the Foreign Agents Registration Act of 1938, as amended, registrant DDB Canada, received 03/18/2022,” U.S. Department of Justice Foreign Agent Registration Act Filings, March 18, 2022.  The contract between DDB Canada and the CEC, made public through regular filings under the U.S. Department of Justice Foreign Agent Registration Act, stated DDB Canada “will develop and create consumer-direct strategic marketing campaigns that are emotional and compelling in order to measurably change perceptions about Canada’s energy sector.”²⁴¹U.S. Department of Justice. “OMB No. 1124-0006; Expires July 31, 2023, Exhibit A to Registration Statement Pursuant to the Foreign Agents Registration Act of 1938, as amended, registrant DDB Canada, received 03/18/2022,” U.S. Department of Justice Foreign Agent Registration Act Filings, March 18, 2022. Archived .pdf available at DeSmog. 
The CEC’s 2022-2023 annual report valued this campaign at $22 million,²⁴²“Annual Report 2023, p. 33,” Canadian Energy Centre, June 30, 2023. Archived October 30, 2023. Archived .pdf available at DeSmog. which represented “a variety of advertisers on a variety of campaigns,” the CEC said to the Calgary Herald. “The lead advertising agency was DDB,” CEC spokesman James Snell told the Calgary Herald.²⁴³Bob Weber. “Alberta’s ’war room’ is back with massive ad spend revealed in annual report,” Calgary Herald, September 6, 2023. Archived September 12, 2023. Archive URL: https://archive.ph/xHckM

Related Organizations

Select Subsidiaries: 

TBWA

22 Feet Tribal Worldwide

DDB

Adam & Eve DDB

BBDO

AMV BBDO

PUNCHBBDO

Martin Williams

RAPP

PHD 

Fleishman Hillard

GRACosway

Marketforce

Porter Novelli

OMD

Portland Communications

Siegel+Gale

Yellowwood

Grid Worldwide

GSD&M

DDC Public Affairs

Ketchum

Contact & Address

New York headquarters:

437 Madison Ave
New York, NY 10022
U.S.A.²⁴⁴“Omnicom,” Omnicom LinkedIn Account, accessed October 30, 2023.

Social Media

• Facebook: Omnicom
• X: @Omnicom
• Instagram: Omnicom
• LinkedIn: Omnicom

Resources

• 1
  “DDB Reorganizes Interactive Agencies,” The New York Times, August 29, 2000. Archived September 27, 2000. Archive URL: https://archive.ph/twRVx
• 2
  “Organisation Profile: GRACosway Pty Ltd.,” Australian Government Attorney-General’s Department, February 7, 2023. Archive URL: https://archive.ph/P8M2U
• 3
  “Eni Print YOU & AGIP by Eni Div. Refining/marketing,” AdsSpot, May 2007. Archived September 25, 2023. Archive URL: https://archive.ph/nsUBc
• 4
  “Overview,” Omnicom Group. Archived August 10, 2023. Archive URL: https://archive.ph/8rNoU
• 5
  “Protect Our Planet,” Omnicom Group, 2023. Archived July 3, 2023. Archive URL: https://archive.ph/JwnmK
• 6
  Amy Westervelt. “Is Big Oil Turning on Big Auto?” The New Republic, July 19, 2023. Archive URL: https://archive.ph/cvbhS
• 7
  “Orgullosos de ser partners de marcas líderes en el mundo,” PHD Argentina, Accessed September 12, 2023. Archived September 9, 2023.
• 8
  “EFFIE TÜRKİYE 2023 – KAZANANLAR,” Effie Awards Turkey, 2023. Archived June 27, 2023. Archive URL: https://archive.ph/Fg6Eq/image
• 9
   “F-List 2023,” Clean Creatives, 2023. Archived September 28, 2023. Archive URL: https://archive.ph/kCbeA
• 10
  “Annual Report 2022,” Omnicom Group, February 2023. Archived April 5, 2023. Archived .pdf available at DeSmog.
• 11
  “Annual Report 2022, p. 9,” Omnicom Group, February 2023. Archived April 5, 2023. Archived .pdf available at DeSmog.
• 12
  “Annual Report 2022, p. 23,” Omnicom Group, February 2023. Archived April 5, 2023. Archived .pdf available at DeSmog.
• 13
  “Form 635: Report of Lobbyist Employer, Chevron U.S.A, Inc. and Affiliates,” California Secretary of State, April 30, 2024. Archived July 9, 2024. Archive .pdf available at DeSmog.
• 14
  “Exxon Mobil: Let’s Deliver,” Mirada, 2024. Archived May 29, 2024. Archive URL: https://archive.ph/7GUYJ
• 15
  “Form 635: Report of Lobbyist Employer, Chevron U.S.A, Inc. and Affiliates,” California Secretary of State, March 18, 2024. Archived June 26, 2024. Archived .pdf available at DeSmog.
• 16
  “ExxonMobil – Let’s Deliver Campaign representing @exxonmobil industrial employees working to deliver emission reduction solutions to create a path to net zero,” Clint Davis Instagram account, December 31, 2023. Archived May 29, 2024. Archived .pdf available at DeSmog.
• 17
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• 18
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• 19
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• 20
  Amy Westervelt. “Is Big Oil Turning on Big Auto?” The New Republic, July 19, 2023. Archived September 23, 2023. Archive URL: https://archive.ph/cvbhS
• 21
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• 22
  “Orgullosos de ser partners de marcas líderes en el mundo,” PHD Argentina, Accessed September 12, 2023. Archived September 9, 2023. Archive URL: https://archive.ph/88Cdf
• 23
  “‘Esto es conectar energías’, de DDB para Repsol,” La Publicista Youtube Account, May 18, 2023. Archived July 8, 2023.
• 24
  “ASA Ruling on Repsol SA,” Advertising Standards Authority, June 7, 2023. Archived July 22, 2023.
• 25
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• 26
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• 27
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• 28
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• 29
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• 30
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• 31
  “The Lobbyists Register: GRACosway Pty Ltd.,” NSW Electoral Commisssion, September 11, 2023. Archived copy available at DeSmog.
• 32
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• 33
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• 34
  “Directors & senior staff: Graham Campbell,” GRACosway, Accessed September 14, 2023. Archived image available at DeSmog.
• 35
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• 36
  “Central de Mídia (Media Center),” Vibra Energia, Archived May 12, 2023. Archive URL: https://archive.ph/Kry5H
• 37
  “EFFIE TÜRKİYE 2023 – KAZANANLAR,” Effie Awards Turkey, 2023. Archived June 27, 2023. Archive URL: https://archive.ph/Fg6Eq
• 38
  “Portland PR Europe Limited,” Lobby Facts, August 28, 2023. Archived September 25, 2023. Archive URL: https://archive.ph/XNEsj
• 39
  “Powering a cleaner and brighter future by Siegel+Gale,” Indigo Design Awards, 2023. Archived September 25, 2023. Archive URL: https://archive.ph/SRiZ6
• 40
  Lorenzo Mosciatti. “Eni lancia la campagna pubblicitaria istituzionale,” Engage, December 22, 2022. Archived April 16, 2023. Archive URL: https://archive.ph/hGH9p
• 41
  Kim Shaw. “TBWA\THAILAND CREATES ‘THE PLANT HEROES’ AR MOBILE GAME FOR PTT TO HELP SAVE THE WORLD,” Campaign Brief Asia, June 1, 2023. Archived June 1, 2023. Archive URL: https://archive.ph/Qm0cB
• 42
  “Work: Clients,” Yellowwood, 2023. Archived September 26, 2023. Archive URL: https://archive.ph/A1PQn
• 43
  “Effie Awards United States: Winners & Finalists,” page 9. The Effie Awards, 2022. Archived May 20, 2022.
• 44
  22 Feet Tribal Worldwide. “ExxonMobil: Diwali,” Ads of the World, October 2022. Archived June 5, 2023. Archive URL: https://archive.ph/wOvOK
• 45
  “Form 990: Return of Organization Exempt From Income Tax: Michigan Energy First,” Internal Revenue Service, May 1, 2023. Archived July 15, 2024. Archived .pdf available at DeSmog.
• 46
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• 47
  Kim Shaw. “YOGI TAPANATI SIMBOLON SIGNS ON WITH BBDO INDONESIA AS NEW CREATIVE LEAD,” Campaign Brief Asia, November 3, 2022.  Archived December 2, 2022. Archive URL: https://archive.ph/0Wd0F
• 48
  “Shell eligió a PHD como agencia de medios,” Dossiernet, April 18, 2022. Archived September 12, 2023. Archive URL: https://archive.ph/crdpS
• 49
  “Finalistas y Ganadores, Effie Awards Colombia 2022,” Effie Awards Colombia, 2022. Archived August 28, 2023. Archive URL: https://archive.ph/mr2z4
• 50
  “Los Sancho Runners iluminamos la ciudad en la carrera Enel X Night Race 10K,” Sancho BBDO Instagram Account, March 15, 2022. Archived October 29, 2023. Archive URL: https://archive.ph/TAv6U
• 51
  “REPSOL ELIGE A DDB COMO NUEVA AGENCIA CREATIVA,” LatinSpots.com, October 12, 2022. Archived October 12, 2022. Archive URL: https://archive.ph/690wo
• 52
  Kevin McCauley. “Canadian Energy Centre Taps Omnicom’s DDB Unit,” O’Dwyer’s PR, March 28, 2022. Archived January 30, 2023. Archive URL: https://archive.ph/bUleM
• 53
  “i-Brothers apresenta três novas contratações,” Marketeer, January 4, 2023. Archived January 4, 2023. Archive URL: https://archive.ph/yCd0E
• 54
  “Insight: Ogilvy, DDB, and Wunderman Thompson maintain top spots in R3 Worldwide’s June creative APAC rankings,” Adobo Magazine, August 19, 2022. Archived May 28, 2023. Archive URL: https://archive.ph/5y4Lk
• 55
  “MS Dhoni stars in Gulf Oil campaigns for South India,” Exchange 4 Media, April 12, 2022. Archived March 24, 2023. Archive URL: https://archive.ph/12tFv
• 56
  “Fleishman-Hillard: Financial Year Jan 2022 – Dec 2022,” EU Lobby Facts, 2023. Archived June 10, 2023. Archive URL: https://archive.ph/sSpFU
• 57
  “Experience: Fleishman Hillard,” Ronak Thakker’s LinkedIn Account, 2023. Archived October 30, 2023. Archive URL: https://archive.ph/25Jgi
• 58
  “Transparency Registry: Parliamentary Lobbying – Activity,” Australian Government Attorney-General’s Department, September 21, 2022. Archived September 15, 2023. Archive URL: https://archive.ph/uizrE
• 59
  “The Lobbyists Register: GRACosway Pty Ltd.,” NSW Electoral Commisssion, September 11, 2023. Archived copy available at DeSmog.
• 60
  “Organisation Profile: GRACosway Pty Ltd.,” Australian Government Attorney-General’s Department, 2023. Archived September 15, 2023. Archive URL: https://archive.ph/P8M2U
• 61
  “Organisation Profile: GRACosway Pty Ltd.,” Australian Government Attorney-General’s Department, 2023. Archived September 15, 2023. Archive URL: https://archive.ph/P8M2U
• 62
  “Clients: Santos,” GRACosway, Archived October 31, 2022. Archive URL: https://archive.ph/wNv2F
• 63
  “Central de Mídia (Media Center),” Vibra Energia, Archived May 12, 2023. Archive URL: https://archive.ph/Kry5H
• 64
  “Energy moves: Atomic 212 to retain Origin; OMD wins BHP in global shift; AGL decision extended,” Mumbrella, June 8th, 2022. Archived September 15, 2023. Archive URL: https://archive.ph/X7lWM
• 65
  “2022 Media Agencies New Business League,” R3, August 2022. Archived March 23, 2023. Archive URL: https://archive.ph/EWNoo
• 66
  Kim Shaw. “CHEVRON’S ‘ACTION FOR ACTIV DAY’ IN PARTNERSHIP WITH OMD WA AND NOVA RAISES $310,000,” Campaign Brief, July 4, 2023. Archived September 25, 2023. Archive URL: https://archive.ph/Bs54n
• 67
  Jessica Baldachin. “Excited to announce that after 19 weeks of lectures and countless hours researching, designing and practicing… We won #OMDu!” Jessica Baldachin LinkedIn account, 2022. Archived September 25, 2023. Archive URL: https://archive.ph/V0Rr9
• 68
  “Petro-Canada CareMakers Foundation: 24 Hours of Care,” Clio Health, 2023. Archived September 26, 2023. Archive URL: https://archive.ph/J889o
• 69
  Karen Wong. “Towngas and PHD join hands to recreate ad song with local singers,” Marketing-Interactive, August 25, 2022. Archived January 11, 2023. Archive URL: https://archive.ph/KmDX5
• 70
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• 71
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• 72
  “Exelon: Energizing a wave of innovation,” Siegel+Gale, 2023. Archived March 30, 2023. Archive URL: https://archive.ph/R8CFH
• 73
  Catarina Varpi. “ENI, ON AIR LA NUOVA CAMPAGNA ISTITUZIONALE “COSA VUOI FARE DI GRANDE?” Engage, June 8, 2022. Archived September 25, 2023. Archive URL: https://archive.ph/TBNsF
• 74
  “Work: Clients,” Yellowwood, 2023. Archived May 26, 2022. Archive URL: https://archive.ph/zAEZr
• 75
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• 76
  “2021 Reggie Award Winners,” Association of National Advertisers, 2021. Archived May 30, 2023. Archive URL: https://archive.ph/OQXd7
• 77
  “DDB Mudra Group Launches The Phyllis India Project,” Campaign India, October 25, 2021. Archived February 1, 2023. Archive URL: https://archive.ph/oT43k
• 78
  “YPF Serviclub y BBDO llevan música a todos los rincones de la Argentina,” Insider, November 14, 2021. Archived September 12, 2023. Archive URL: https://archive.ph/tqSdb
• 79
  “Mobil 1 Ad Behind the Scenes,” Monkeys Facebook Account, September 29, 2021. Archived September 13, 2023.
• 80
  “Esso LPG,” RAPP, 2021. Archived February 22, 2024. Archive URL: https://archive.ph/WOoT6
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• 81
  “Form 990: Return of Organization Exempt From Income Tax: Michigan Energy First, 2021,” Internal Revenue Service, May 5, 2022. Archived July 15, 2024. Archived .pdf available at DeSmog.
• 82
  “Effie Awards Colombia 2021: la lista completa de ganadores” Insider, September 9, 2021. Archived September 12, 2023. Archive URL: https://archive.ph/mr2z4
• 83
  Kim Shaw. “CRICKET LEGEND MS DHONI TAKES A TRIP DOWN MEMORY LANE WITH HIS YOUNGER SELF IN GULF OIL INDIA’S LATEST SPOT VIA DDB MUDRA GROUP INDIA,” Campaign Brief Asia, April 7, 2021. Archive URL: https://archive.ph/eKqxE
• 84
  “FLEISHMAN-HILLARD ID CARD,” Association of Acredited Public Policy Advocates to the European Union, May 2, 2021. Archived June 22, 2021. Archive URL: https://archive.ph/u3Xev
• 85
  “The Lobbyists Register: GRACosway Pty Ltd.,” NSW Electoral Commisssion, September 11, 2023. Archived copy available at DeSmog.
• 86
  “Organisation Profile: GRACosway Pty Ltd.,” Australian Government Attorney-General’s Department, 2023. Archived September 15, 2023. Archive URL: https://archive.ph/P8M2U
• 87
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• 88
  “Gavin Repton, Location Sound Recordist,” RMK Crew, 2022. Archived September 15, 2023. Archive URL: https://archive.ph/O7LR2
• 89
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• 90
  “Energy moves: Atomic 212 to retain Origin; OMD wins BHP in global shift; AGL decision extended,” Mumbrella, June 8th, 2022. Archived September 15, 2023. Archive URL: https://archive.ph/X7lWM
• 91
  Emma Shephard. “OMD Brisbane wins Chevron Australia Downstream media account,” Mumbrella, September 6, 2021. Archived July 22, 2022. Archive URL: https://archive.ph/azhLn
• 92
  David Brown. “Why Petro-Canada is celebrating coaches for the Olympics,” The Message, in association with Campaign, August 4, 2021. Archived June 8, 2023. Archive URL: https://archive.ph/qxlVn
• 93
  David Brown. “Why Petro-Canada is celebrating coaches for the Olympics,” The Message, in association with Campaign, August 4, 2021. Archived June 8, 2023. Archive URL: https://archive.ph/qxlVn
• 94
  Simon Yuen. “PHD Hong Kong rolls out branded content syncs within sitcom,” Marketing-Interactive, February 10, 2021. Archived June 18, 2021. Archive URL: https://archive.ph/zbKmX
• 95
  “TBWA\Italia firma la campagna per l’evoluzione delle Eni Station: non solo rifornimento, ma un mondo pieno di servizi,” VNA, June 15, 2021. Archived September 25, 2023. Archive URL: https://archive.ph/Qr2Xu
• 96
  “Akanksha Nair,” Akanksha Nair’s LinkedIn Account, 2023. Archived September 26, 2023. Archive URL: https://archive.ph/O34Gm
• 97
  Simone Puterman. “MarkLives Agency Revenue Rankings 2021,” Mark Lives, November 11, 2021. Archived February 7, 2023. Archive URL: https://archive.ph/TiYuR
• 98
  “API_00011310: API Contract No. 2020 – 113485,” U.S. House of Representatives Committee on Oversight and Reform, April 30, 2024. Archived May 1, 2024. Archived .pdf available at DeSmog.
• 99
  “2020 District 10 American Advertising Awards Winners,” American Advertising Awards, 2020. Archived October 20, 2023. 
• 100
  “YPF – Freestyle,” BBDO Argentina Youtube Account, July 13, 2020. Archived September 12, 2023. “Diente 2020: BBDO resultó agencia del año en el premio anual del Círculo de Creativos Argentinos,” Adlatina, December 2, 2020. Archive URL: https://archive.ph/5Kn1A
• 101
  “Exxon Mobil’s Lockdown Lessons Help Drivers Get Around Safer,” Little Black Book Online, July 1, 2020. Archived October 27, 2023. Archive URL: https://archive.ph/QoQnG
• 102
  “In honor of #WomensHistoryMonth we’re continuing to feature some of our fierce and inspiring client partners!” RAPP Worldwide Facebook Account, March 27, 2020. Archived .pdf available at DeSmog. 
• 103
  “DTE Energy PAC: Introducing a unique ambassador to increase visibility and participation,” DDC Public Affairs, c. 2021. Archived October 28, 2021. Archive URL: https://archive.ph/bCXhZ
• 104
  “Finalistas 2020: Insane Helmets, cascos que te volarán la cabeza; Moteros con causa,” Effie Latin America, 2020.  Archived May 9, 2021. Archive URL: https://archive.ph/ZH0nr
• 105
  “Finalistas 2020: Insane Helmets, cascos que te volarán la cabeza; Moteros con causa,” Effie Latin America, 2020.  Archived May 9, 2021. Archive URL: https://archive.ph/ZH0nr
• 106
  “Experience: Senior Account Manager, DDB Portugal,” Martina Sousa LinkedIn account, 2023. Archived October 29, 2023. Archive URL: https://archive.ph/oszuY
• 107
  Luciane Alvim. “Changers,” Behance, October 11, 2020. Archived September 13, 2023. Archive URL: https://archive.ph/x24BY
• 108
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