The Sierra Club launched a funny newย โMr. Coalโย videoย campaign this week in its ongoing ‘Beyond Coal‘ effort to shut down coal plants throughout the Unitedย States.
The campaign will feature a steady stream of satirical TV commercials mocking the coal industry’s incessant and incredulous claims about job creation, โclean coal,โ and many other dirty PR tricks pitched by King Coal time and timeย again.
Feast your eyes on one of the adsย below:
The Club has teamed up withย Mekanism, a San Francisco, CA-based creative campaign agency, to push out theseย commercials.
The New York Timesย notesย that the effort is fueled by some of the funding that Sierra Club received from New York City Mayor Michaelย Bloomberg.
Bolstered by a $50 million grant from Mayor Michael R. Bloomberg of New York City, the Sierra Club is introducing its first major national video campaign to promote its Beyond Coal initiativeโฆIts budget isย $300,000.
Here is a second spot below, and you can follow the campaign onย Facebookย andย Twitter.ย
