Sierra Club Launches "Mr. Coal" Video Campaign to Mock Dirty Coal PR

onMar 27, 2012 @ 17:16 PDT

The Sierra Club launched a funny new ”Mr. Coal“ video campaign this week in its ongoing ‘Beyond Coal‘ effort to shut down coal plants throughout the United States.

The campaign will feature a steady stream of satirical TV commercials mocking the coal industry’s incessant and incredulous claims about job creation, “clean coal,” and many other dirty PR tricks pitched by King Coal time and time again.

Feast your eyes on one of the ads below:

The Club has teamed up with Mekanism, a San Francisco, CA-based creative campaign agency, to push out these commercials.

The New York Times notes that the effort is fueled by some of the funding that Sierra Club received from New York City Mayor Michael Bloomberg.

Bolstered by a $50 million grant from Mayor Michael R. Bloomberg of New York City, the Sierra Club is introducing its first major national video campaign to promote its Beyond Coal initiative…Its budget is $300,000.

Here is a second spot below, and you can follow the campaign on Facebook and Twitter.

By Brendan DeMelle

Brendan is Executive Director of DeSmog. He is also a writer focused on disinformation and corporate accountability.

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onSep 11, 2026 @ 10:36 PDT

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