Holding the Advertising and Public Relations Industry Accountable for Greenwash and Climate Misinformation

About the Series

When it comes to identifying the culprits responsible for the delay and denial of climate solutions, most people are likely to think of fossil fuel companies rather than the slick world of advertising and public relations. But in the words of UN Secretary-General Antonio Guterres, a “massive public relations machine” is “raking in billions to shield the fossil fuel industry from scrutiny.”

We take readers inside the world’s most influential creative and reputation management firms to show just how deep their ties with Big Oil run, and expose where lofty climate rhetoric runs afoul of commercial realities. And we document the struggles of a younger generation of climate-conscious employees to steer their industry onto a sustainable path — despite resistance from the top.

In This Series

onNov 8, 2025 @ 01:51 PST

Space devoted to promoting flights, cruises, SUVs, and the oil industry dwarfed the column inches given to last year's U.N. climate summit, study finds.

Space devoted to promoting flights, cruises, SUVs, and the oil industry dwarfed the column inches given to last year's U.N. climate summit, study finds.
onNov 7, 2025 @ 07:34 PST

British-owned ad agency VML used "halo effect" of clean energy to build brand awareness that increased fuel sales, documents show.

British-owned ad agency VML used "halo effect" of clean energy to build brand awareness that increased fuel sales, documents show.
Opinion
onNov 6, 2025 @ 06:01 PST

With the COP30 climate talks about to open in Brazil, why are agencies failing to reckon with their role in the crisis?

With the COP30 climate talks about to open in Brazil, why are agencies failing to reckon with their role in the crisis?
Analysis
onOct 27, 2025 @ 23:00 PDT

A ruling that TotalEnergies misled consumers with inflated climate claims is the first court judgment against the fossil fuel industry’s net zero narrative.

A ruling that TotalEnergies misled consumers with inflated climate claims is the first court judgment against the fossil fuel industry’s net zero narrative.
Analysis
onSep 24, 2025 @ 11:46 PDT

Petrobras has co-opted social media stars who should be exposing its greenwashing, not taking part in it, critics say.

Petrobras has co-opted social media stars who should be exposing its greenwashing, not taking part in it, critics say.
onAug 25, 2025 @ 21:02 PDT

Firm’s top London consultants planned to help Saudi Aramco influence policymakers, leaked documents reveal.

Firm’s top London consultants planned to help Saudi Aramco influence policymakers, leaked documents reveal.
onAug 6, 2025 @ 16:01 PDT

Expert says non-profit partners provide a ‘fairy dust’ of legitimacy to beef industry.

Expert says non-profit partners provide a ‘fairy dust’ of legitimacy to beef industry.
onJul 8, 2025 @ 16:01 PDT

Decision a blow to campaigners, who say the ads gave Saudi Aramco unearned climate credibility.

Decision a blow to campaigners, who say the ads gave Saudi Aramco unearned climate credibility.
onJun 26, 2025 @ 12:27 PDT

The agency’s work for the fossil fuel industry has made it “complicit in causing existential harm to people and planet”, say campaigners, who are calling on WPP to drop those clients.

The agency’s work for the fossil fuel industry has made it “complicit in causing existential harm to people and planet”, say campaigners, who are calling on WPP to drop those clients.
onJun 3, 2025 @ 22:01 PDT

Former BBDO Creative Partner Polina Zabrodskaya: “It’s devastating to know your work causes real harm, so people suppress that knowledge.”

Former BBDO Creative Partner Polina Zabrodskaya: “It’s devastating to know your work causes real harm, so people suppress that knowledge.”
onMay 22, 2025 @ 09:27 PDT

Boycott reflects wider concerns over the role of communications firms in protecting polluters.

Boycott reflects wider concerns over the role of communications firms in protecting polluters.
onApr 8, 2025 @ 17:18 PDT

Campaigners charge that the ASA is "endorsing greenwash" with its decision in favor of Shell.

Campaigners charge that the ASA is "endorsing greenwash" with its decision in favor of Shell.
onMar 25, 2025 @ 06:30 PDT

AKQA Bloom’s closure comes amid calls for the ad and PR industry to stop working with fossil fuel clients.

AKQA Bloom’s closure comes amid calls for the ad and PR industry to stop working with fossil fuel clients.
onMar 18, 2025 @ 09:33 PDT

The Tory leader was hosted by a firm that holds a major contract with one of the world’s biggest polluters.

The Tory leader was hosted by a firm that holds a major contract with one of the world’s biggest polluters.
onFeb 23, 2025 @ 10:00 PST

Hill & Knowlton played a key role in exporting Big Oil's PR tactics to the Southern Hemisphere.

Hill & Knowlton played a key role in exporting Big Oil's PR tactics to the Southern Hemisphere.
Analysis
onFeb 10, 2025 @ 16:04 PST

New research reveals how Dentsu, Havas, Interpublic Group, Omnicom, Publicis Groupe, and WPP cast themselves as climate champions.

New research reveals how Dentsu, Havas, Interpublic Group, Omnicom, Publicis Groupe, and WPP cast themselves as climate champions.
onFeb 10, 2025 @ 16:01 PST

The groups have filed an OECD complaint against the world’s largest advertising and PR firm, saying its work enables major polluters to continue harming environmental and human health.

The groups have filed an OECD complaint against the world’s largest advertising and PR firm, saying its work enables major polluters to continue harming environmental and human health.
onDec 18, 2024 @ 01:01 PST

Bank has been bigging up reductions in “operational emissions” while continuing to finance the fossil fuel industry.

Bank has been bigging up reductions in “operational emissions” while continuing to finance the fossil fuel industry.
onNov 20, 2024 @ 10:29 PST

Fossil-friendly communications companies are represented on some national delegations to the climate talks, DeSmog analysis finds.

Fossil-friendly communications companies are represented on some national delegations to the climate talks, DeSmog analysis finds.
onNov 13, 2024 @ 21:01 PST

Fossil fuel companies are spending millions on campaigns to deflect attention from the need to stop drilling for more oil and gas.

Fossil fuel companies are spending millions on campaigns to deflect attention from the need to stop drilling for more oil and gas.
onNov 13, 2024 @ 13:43 PST

Disclosure by the French communications group underscores growing calls for climate accountability in the advertising and public relations industry.

Disclosure by the French communications group underscores growing calls for climate accountability in the advertising and public relations industry.
onNov 1, 2024 @ 02:01 PDT

Findings by InfluenceMap highlight mismatch between communication agencies' climate pledges, and their work on behalf of major polluters.

Findings by InfluenceMap highlight mismatch between communication agencies' climate pledges, and their work on behalf of major polluters.
onOct 25, 2024 @ 02:00 PDT

PR and consulting agencies are being paid millions to focus the world’s attention on a promised “eco-city” — obscuring human rights abuses and Saudi Arabia’s long record of climate obstruction.

PR and consulting agencies are being paid millions to focus the world’s attention on a promised “eco-city” — obscuring human rights abuses and Saudi Arabia’s long record of climate obstruction.
onOct 17, 2024 @ 16:34 PDT

The motions are backed by federal anti-greenwashing laws aiming to stem the tide of misinformation produced by Canada’s oil and gas industry.

The motions are backed by federal anti-greenwashing laws aiming to stem the tide of misinformation produced by Canada’s oil and gas industry.
onSep 24, 2024 @ 23:00 PDT

MetropolitanRepublic enlisted social media influencers to promote giant oil project as climate campaigners suffered beatings and arrests.

MetropolitanRepublic enlisted social media influencers to promote giant oil project as climate campaigners suffered beatings and arrests.
onSep 24, 2024 @ 03:00 PDT

Campaign group’s newest report underlines the scope of the ad and PR sector’s ongoing relationships with fossil fuel companies.

Campaign group’s newest report underlines the scope of the ad and PR sector’s ongoing relationships with fossil fuel companies.
onSep 17, 2024 @ 16:01 PDT

First attempt to quantify scale of “sportswashing” likely to be an underestimate, authors warn.

First attempt to quantify scale of “sportswashing” likely to be an underestimate, authors warn.
onAug 22, 2024 @ 00:15 PDT

The broadcaster’s in-house content studio has been paid to promote fossil fuel firms and petrostates with a history of persecuting journalists.

The broadcaster’s in-house content studio has been paid to promote fossil fuel firms and petrostates with a history of persecuting journalists.
onAug 14, 2024 @ 04:39 PDT

Concerns over the ‘Powering Progress’ campaign reflect wider scrutiny of the role of creative agencies in climate delay.

Concerns over the ‘Powering Progress’ campaign reflect wider scrutiny of the role of creative agencies in climate delay.
onJul 31, 2024 @ 04:41 PDT

A host of parliamentarians were previously employed by agencies with fossil fuel clients.

A host of parliamentarians were previously employed by agencies with fossil fuel clients.
onJul 18, 2024 @ 03:35 PDT

The French communications giant had previously staked its brand on its climate-friendly credentials.

The French communications giant had previously staked its brand on its climate-friendly credentials.
onJul 11, 2024 @ 12:07 PDT

A new parody ExxonMobil advertisement mocks humanity for letting Big Oil get away with causing one of the biggest existential threats of all time.

A new parody ExxonMobil advertisement mocks humanity for letting Big Oil get away with causing one of the biggest existential threats of all time.
onJul 2, 2024 @ 23:01 PDT

Sadiq Khan faces calls to ban fossil fuel industry messaging from tube stations and buses.

Sadiq Khan faces calls to ban fossil fuel industry messaging from tube stations and buses.
onJun 27, 2024 @ 09:00 PDT

Wins in the category for agencies owned by WPP, Publicis Groupe, and Edelman didn't factor in the work these agencies do for the fossil fuel industry.

Wins in the category for agencies owned by WPP, Publicis Groupe, and Edelman didn't factor in the work these agencies do for the fossil fuel industry.
onJun 26, 2024 @ 23:01 PDT

Working for polluters and clean air charities follows an adland pattern of double standards, campaigners say.

Working for polluters and clean air charities follows an adland pattern of double standards, campaigners say.

Antonio Guterres warns creative agencies that fossil fuels are "toxic for your brand.”

Antonio Guterres warns creative agencies that fossil fuels are "toxic for your brand.”
onMay 31, 2024 @ 12:01 PDT

Pro-industry advertisements amounted to greenwashing, an Ad Standards Canada decision found. Canada Action is appealing.

Pro-industry advertisements amounted to greenwashing, an Ad Standards Canada decision found. Canada Action is appealing.
onMay 21, 2024 @ 16:34 PDT

Internal documents unearthed by a U.S. Senate panel show the oil giant modeled up to 500 CCS sites operating globally by 2050, far fewer than rival Shell. 

Internal documents unearthed by a U.S. Senate panel show the oil giant modeled up to 500 CCS sites operating globally by 2050, far fewer than rival Shell. 

Campaigners likened the fossil fuel company’s patronage of climate events to letting an “arsonist sponsor a fire safety conference”.

Campaigners likened the fossil fuel company’s patronage of climate events to letting an “arsonist sponsor a fire safety conference”.
onMay 15, 2024 @ 15:23 PDT

BP sees sponsored content as a crucial tool to reach “Washington, DC, elites,” according to subpoenaed memos.

BP sees sponsored content as a crucial tool to reach “Washington, DC, elites,” according to subpoenaed memos.
onMay 13, 2024 @ 14:20 PDT

Despite calls to stop representing polluters, Edelman will continue to promote one of the world’s biggest producers of oil and gas.

Despite calls to stop representing polluters, Edelman will continue to promote one of the world’s biggest producers of oil and gas.
onApr 29, 2024 @ 23:00 PDT

Campaigners charge that the ads are misleading the public about the proposed project’s likely climate harms.

Campaigners charge that the ads are misleading the public about the proposed project’s likely climate harms.
onApr 23, 2024 @ 23:00 PDT

Advertorials and a podcast vanish as regulators consider greenwashing complaint against the state-owned oil giant.

Advertorials and a podcast vanish as regulators consider greenwashing complaint against the state-owned oil giant.
onApr 18, 2024 @ 13:22 PDT

It’s an effort by the oil sands group to deflect attention away from a long record of misleading climate claims, disinformation expert argues.

It’s an effort by the oil sands group to deflect attention away from a long record of misleading climate claims, disinformation expert argues.
onApr 3, 2024 @ 08:01 PDT

Insiders fear that conflicts of interest on the boards of the six largest communications firms are quashing effective climate action.

Insiders fear that conflicts of interest on the boards of the six largest communications firms are quashing effective climate action.
Opinion
onMar 16, 2024 @ 08:15 PDT

Corporations are using sport to sell the high-carbon products that are killing our winters, and now we can put a figure on the damage their money does.

Corporations are using sport to sell the high-carbon products that are killing our winters, and now we can put a figure on the damage their money does.
Analysis

Their ad campaigns for International Women’s Day champion empowerment even as climate change makes women’s lives harder and more dangerous.

Their ad campaigns for International Women’s Day champion empowerment even as climate change makes women’s lives harder and more dangerous.
onFeb 26, 2024 @ 22:00 PST

Climate accountability in creative and PR agencies is the focus of our growing team.

Climate accountability in creative and PR agencies is the focus of our growing team.
onFeb 25, 2024 @ 22:00 PST

DeSmog investigation finds multiple financial risks of work for fossil fuel clients aren't being assessed.

DeSmog investigation finds multiple financial risks of work for fossil fuel clients aren't being assessed.
Opinion
onJan 31, 2024 @ 21:00 PST

Kick Polluters Out says the French oil major wants to sportswash climate-wrecking mega-projects.

Kick Polluters Out says the French oil major wants to sportswash climate-wrecking mega-projects.
onJan 25, 2024 @ 10:56 PST

The protest followed a tip-off that the global comms agency may take on more work for the oil major.

The protest followed a tip-off that the global comms agency may take on more work for the oil major.

The Bolloré family’s business empire — which includes Havas, one of the world’s biggest ad agencies — has longtime ties to the fossil fuel industry.

The Bolloré family’s business empire — which includes Havas, one of the world’s biggest ad agencies — has longtime ties to the fossil fuel industry.
Analysis
onJan 4, 2024 @ 01:37 PST

DeSmog analysis finds majority of Ad Net Zero’s accolade-winners also represent major polluters.

DeSmog analysis finds majority of Ad Net Zero’s accolade-winners also represent major polluters.
onDec 14, 2023 @ 10:23 PST

The individuals who spoke to DeSmog said they were ‘deeply disappointed’ by the summit and had not fully understood the relationship between UAE and the organisers.

The individuals who spoke to DeSmog said they were ‘deeply disappointed’ by the summit and had not fully understood the relationship between UAE and the organisers.
onDec 9, 2023 @ 02:15 PST

Controversies surrounding Sultan Ahmed Al Jaber have underscored the role of reputation management in climate diplomacy.

Controversies surrounding Sultan Ahmed Al Jaber have underscored the role of reputation management in climate diplomacy.

New report by DeSmog and Drilled reveals extent of commercial partnerships between trusted outlets and Big Oil.

New report by DeSmog and Drilled reveals extent of commercial partnerships between trusted outlets and Big Oil.
Opinion
onNov 28, 2023 @ 22:01 PST

Major polluters are wielding sponsorship as a weapon to make polluting products and lifestyles appear acceptable.

Major polluters are wielding sponsorship as a weapon to make polluting products and lifestyles appear acceptable.
Opinion
onNov 22, 2023 @ 22:01 PST

Left unaddressed, the warping of our collective consciousness by fossil industry propaganda will make it impossible to achieve the civilisation level transformation required for life as we know it to survive the 21st century.

Left unaddressed, the warping of our collective consciousness by fossil industry propaganda will make it impossible to achieve the civilisation level transformation required for life as we know it to survive the 21st century.
onNov 22, 2023 @ 06:33 PST

The adverts “had not been prepared with a sense of responsibility to society,” regulator finds.

The adverts “had not been prepared with a sense of responsibility to society,” regulator finds.
onNov 16, 2023 @ 05:59 PST

There is ‘growing unease’ within the PR company about its continued work for one the world’s biggest polluters.

There is ‘growing unease’ within the PR company about its continued work for one the world’s biggest polluters.
onSep 19, 2023 @ 11:18 PDT

Clean Creatives says move is "huge step backward" for the French ad and public relations company.

Clean Creatives says move is "huge step backward" for the French ad and public relations company.
onSep 19, 2023 @ 03:00 PDT

Clean Creatives’ ‘F-List’ reveals links between creative agencies and polluting industries around the world.

Clean Creatives’ ‘F-List’ reveals links between creative agencies and polluting industries around the world.
onSep 13, 2023 @ 09:52 PDT

Edelman earned millions polishing the UAE’s green image — which helped propel Sultan Ahmed Al Jaber to the top levels of climate diplomacy.

Edelman earned millions polishing the UAE’s green image — which helped propel Sultan Ahmed Al Jaber to the top levels of climate diplomacy.

A Filipino grandma with two million followers is among the hundreds of influencers who have posted content promoting fossil fuel giants.

A Filipino grandma with two million followers is among the hundreds of influencers who have posted content promoting fossil fuel giants.

Some of the world’s biggest polluters are paying social media celebrities and environmentalists to promote their brands to billions of people.

Some of the world’s biggest polluters are paying social media celebrities and environmentalists to promote their brands to billions of people.
onJul 3, 2023 @ 14:09 PDT

New report details how more “climate-washing” lawsuits and complaints are being filed against corporations’ greenwashing than ever before, and experts warn complicit PR and ad firms could face legal risks.

New report details how more “climate-washing” lawsuits and complaints are being filed against corporations’ greenwashing than ever before, and experts warn complicit PR and ad firms could face legal risks.
onJun 28, 2023 @ 12:07 PDT

Weber Shandwick also hosted a roundtable on “authentic” climate communication.

Weber Shandwick also hosted a roundtable on “authentic” climate communication.
onJun 19, 2023 @ 16:32 PDT

Climate activist Tolmeia Gregory sparked a social media sensation when she challenged a Shell executive at last year's festival. Now she's back, and urging other creatives to take disruptive action.

Climate activist Tolmeia Gregory sparked a social media sensation when she challenged a Shell executive at last year's festival. Now she's back, and urging other creatives to take disruptive action.
onMay 20, 2025 @ 09:15 PDT

BP, Chevron, Shell, and other oil majors back arts and community groups to protect their business models, subpoenaed documents show.

BP, Chevron, Shell, and other oil majors back arts and community groups to protect their business models, subpoenaed documents show.